Bed and Breakfast Inn Business Plan

Magnolia Inn

Executive summary (excerpt only)

The Magnolia Inn is a beautiful facility that sits atop a bluff over looking the Pacific Ocean in scenic Half Moon Bay California. The Inn offers seven individually furnished rooms, each with its own antique theme. We are a complete bed and breakfast Inn with a full complementary breakfast served each morning to our guests. Magnolia's target market strategy is based on becoming a destination of choice for professional couples in the greater San Francisco Bay area who are looking for a place to relax and recharge. We will also advertise to the newly married couple who is looking for that special get away. It will be important for us to be visible to those potential guests who are travelling on highway 101 through Half Moon Bay.

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