Edit This Plan

Make it your own. Use Business Plan Pro to edit this plan or any of 500+ other sample plans.

Coffeehouse Business Plan

Dark Roast Java

This business plan was created with Business Plan Pro software, the fastest way to prepare a complete business plan.

With Business Plan Pro, you can open this plan (or any of the 500 others included in the product) and quickly customise it to match your business. Or you can use the software's step-by-step wisard to easily create a custom business plan from scratch. Learn more »

Company Summary

2.0 Company Summary

Dark Roast Java launches with its first coffeehouse located in downtown Pleasantville. Dark Roast Java will offer residents and visitors a totally new style of coffeehouse - one offering a uniquely flavorful coffee drink and a comfortable, upscale environment at which to socialise, relax or work.

• Variety: No other coffeehouse in the area will provide the range of coffee drinks, tea, cocoa, juice, smoothies and other products that Dark Roast Java does.


• Location: Dark Roast Java will be located in the prime section of downtown Pleasantville in the heart of the shopping and entertainment district. Dark Roast Java locations are designed for high volume year round, with revenues and profits to match.


• Expansion: Assuming this store is successful, it will be the first of a chain of Dark Roast Java coffeehouses located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population.

The Dark Roast Java Concept
At one time Cadillac was the acknowledged quality car in America. Then came Mercedes-Benz. And then Lexus, with its superb product and service approach. Dark Roast Java will be the first "Lexus" of the coffeehouse chain industry, offering a higher quality product and better quality service in an exceptional environment. The only coffeehouse that comes close to being as upscale as our concept in the Pacific Northwest is Torrefazione, with its high style Italian decor (they were recently part of a £72 million pound buy-out by Starbucks).

The first Dark Roast Java is located in Pleasantville. Other Dark Roast Java coffeehouses will eventually be located in select affluent markets that support the business model (e.g. Mount Hill, Newburg, Springfield, Bayview, Orchard Valley, Beachey Head, Capital City).

Dark Roast Java offers a superior coffee product, delicious pastries, fresh juices, the finest tea drinks, Ghirardelli cocoa, gourmet chocolates and gift items.

The Dark Roast Java staff members who prepare the coffee (baristas) are highly trained and experienced. They know how to prepare an excellent espresso-based drink and brew tasty coffee. We use the highest quality equipment and ingredients to deliver a noticeably superior product.

Our design style is different from all other coffeehouses, an upscale "Côte d'Azur" look. It features stained glass decorations, art glasswork, Mediterranean Riviera style furnishings and outdoor dining.

2.1 Company Ownership

Dark Roast Java is a privately held corporation. It is registered as a state LLC Corporation, with ownership shared by Ned Powers-Sebastiane, Victor Lubitsch, Curt Yamaguchi and other outside investors.

2.2 Start-up Summary

Start-up expenses are in line with those of other coffeehouse chains. For example, Starbucks spends approximately £380,000 on average to build-out a new store location. Our costs are an estimated £225,000 and £25,000 for opening stock and operating capital. Future stores should cost no more than £175,000 to build out since many of the costs incurred here will not have to be repeated later.

The Start-up requirements, below, include £77,000 of short and fixed assets.

Long term assets: £62,000

Undercounter Refrigerators	£5,000
Service/Prep Counter	£12,000
Ice Machine	£3,500
Large Refrigerator	£1,000
Milk Coolers (3)	£1,000
Cash register (2) Point of Sale System	£14,000
Espresso Machine	£11,000
Fetco Coffee Brewer	£2,500
Counters/Condiment bar/shelving	£12,000

Current assets: £15,000

Tables, Chairs, Furnishings	£12,000
Persian Carpet	£1,000
Lighting Fixtures	£2,000

Start-up

Start-up
Requirements
Start-up Expenses
CONSTRUCTION
Site design, architectural plan	£10,000
Demolition/Construction	£25,000
Electrical, Lighting	£12,000
Electrical, Other	£10,000
Flooring/installation	£5,000
Bathroom Construction	£4,000
Plumbing	£10,000
Fireplace Construction	£5,000
Painting	£2,500
City permits/licenses/fees	£6,500
LEGAL
Accounting	£2,000
Legal	£4,000
Insurance	£2,500
MARKETING
Opening marketing/advertising	£3,000
Graphic design for signage, menu boards	£2,000
Outside Signage	£1,500
Frequency Cards, Brochures	£1,500
OFFICE
Office equipment	£600
Computer, scanner, printer	£2,000
Telephones/Fax/DSL	£500
Stationery etc.	£1,000
Gift item displays (3)	£1,500
APPLIANCES, ETC
Preparation equipment	£1,000
Dishwasher	£3,500
Blenders (3)	£2,000
Microwave	£500
Panini maker	£700
Storage racks	£1,000
Music system	£800
Food display case	£6,000
Storage room shelving	£1,000
Bulk bean grinder	£700
Sinks (2), prep counters	£1,200
Menu board construction	£2,500
Cups/Lids (50,000)	£14,000
Total Start-up Expenses	£147,000
Start-up Assets
Cash Required	£1,500
Start-up Stock	£25,000
Other Current Assets	£15,000
Fixed assets	£62,000
Total Assets	£103,500
Total Requirements	£250,500

Start-up Funding

Start-up Funding
Start-up Expenses to Fund	£147,000
Start-up Assets to Fund	£103,500
Total Funding Required	£250,500
Assets
Non-cash Assets from Start-up	£102,000
Cash Requirements from Start-up	£1,500
Additional Cash Raised	£0
Cash Balance on Starting Date	£1,500
Total Assets	£103,500
Liabilities and Capital
Liabilities
Current Borrowing	£0
Fixed liabilities	£0
Accounts Payable (Outstanding Bills)	£0
Other Current Liabilities (interest-free)	£0
Total Liabilities	£0
Capital
Planned Investment
Investors	£250,000
Other	£500
Additional Investment Requirement	£0
Total Planned Investment	£250,500
Loss at Start-up (Start-up Expenses)	(£147,000)
Total Capital	£103,500
Total Capital and Liabilities	£103,500
Total Funding	£250,500

Start-up