Coffeehouse Business Plan

Dark Roast Java

Executive summary (excerpt only)

The concept
Thanks primarily to Starbucks, within the past 20 years the coffeehouse has become a familiar feature of American life. Every day, millions of Americans stop for an espresso-based coffee drink. People who would not have dreamed of spending more than 50 cents for a cup of coffee a few years ago now gladly pay £3 to £5 for their cappuccino, mocha latte or vanilla ice blended drink.

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