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Health Club Business PlanCorporate FitnessThis business plan was created with Business Plan Pro software, the fastest way to prepare a complete business plan.
With Business Plan Pro, you can open this plan (or any of the 500 others included in the product) and quickly customise it to match your business. Or you can use the software's step-by-step wisard to easily create a custom business plan from scratch. Learn more »   Strategy and Implementation Summary5.0 Strategy and Implementation Summary Corporate Fitness' strategy is based on raising worker productivity and lowering overall costs for businesses. The most logical way to approach these factors is through a healthy work force. Companies that implement wellness programmes with Corporate Fitness will be encouraged to look at the "big picture" regarding the effects of its wellness programmes. Thus, one marketing goal is to persuade more traditionally managed companies that wellness can work for them. By tailoring services and developing customised programmes for companies and individual employees, Corporate Fitness will develop a reputation for quality and customer service. 5.1 Marketing Strategy Corporate Fitness will begin by targeting small- to medium-sized businesses in the downtown Seattle area. The first task is to convince senior executives of the benefits and needs of wellness programmes. This will be accomplished by aggressively pursuing interaction and relationships with business professionals who would profit from using this service. Once a strong image is established, Corporate Fitness will use similar strategies to market its services to larger corporations in Seattle and other areas of expansion. 5.1.1 Pricing Strategy Prices for using Corporate Fitness' services are comparable to those of higher-end fitness centres. An employee choosing to utilise a Corporate Fitness centre will pay a £100 monthly fee. For each employee enrolled in the general wellness programme, regardless of whether or not they use the fitness facility, the employer will pay £150 annually. The prices reflect the quality of the equipment and service. 5.1.2 Promotion Strategy Following initial promotional activity through advertisements in newspapers, magazines, and on television and radio, Corporate Fitness will significantly reduce its promotional efforts in the hope that word-of-mouth will attract potential clients. Promotional activity will still be utilised through these media outlets, but only minimally. 5.2 Sales Strategy This proprietary information was omitted from the sample plan. 5.2.1 Sales Forecast Anticipated sales are shown in the accompanying table and chart. Sales Forecast
Sales Monthly  Sales by Year   Edit this plan with Business Plan Pro
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