Wrestling Entertainment Business Plan

IWA Championship Wrestling

Executive summary (excerpt only)

Professional wrestling has never been hotter than it is right now. During the last year, 7 of the Top 10 cable television shows each and every week have been professional wrestling. On May 30, 2000 Tonneight Show host Jay Leno asked NBA Superstar Shaquille O'Neal what his favourite thing to watch on TV was. Shaq quickly replied "professional wrestling."

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