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Dessert Bakery Business Plan

Rutabaga Sweets

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Company Summary

2.0 Company Summary

Rutabaga Sweets is a dessert bar concept based in the Business Improvement District of Washington DC. It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.

2.1 Company Ownership

Rutabaga Sweets is a sole trader seeking seed money. Incorporation will be decided at a later date as investors are secured.

2.2 Start-up Summary

Our start-up costs come to £300,000 which is mostly kitchen equipment, store furnishings and construction, and starting stock expenses associated with opening our first store. The start-up costs are to be financed by outside investment. The assumptions are shown in Table 1 and Illustration 2.

Start-up

Start-up

Requirements

Start-up Expenses
Legal	£1,000
Office Supplies	£2,000
Beginning Stock	£5,000
Sommelier consulting	£500
Menus, etc	£1,000
Insurance	£500
Rent	£5,000
Design & Construction	£125,000
Research and Development	£1,000
Furnishings	£10,000
Expensed Equipment	£125,000
Dishes, silverware, glassware, etc	£5,000
Total Start-up Expenses	£281,000

Start-up Assets
Cash Required	£19,000
Start-up Stock	£0
Other Current Assets	£0
Fixed assets	£0
Total Assets	£19,000

Total Requirements	£300,000

Start-up Funding

Start-up Funding
Start-up Expenses to Fund	£281,000
Start-up Assets to Fund	£19,000
Total Funding Required	£300,000

Assets
Non-cash Assets from Start-up	£0
Cash Requirements from Start-up	£19,000
Additional Cash Raised	£0
Cash Balance on Starting Date	£19,000
Total Assets	£19,000


Liabilities and Capital

Liabilities
Current Borrowing	£0
Fixed liabilities	£0
Accounts Payable (Outstanding Bills)	£0
Other Current Liabilities (interest-free)	£0
Total Liabilities	£0

Capital

Planned Investment
Investor 1	£300,000
Other	£0
Additional Investment Requirement	£0
Total Planned Investment	£300,000

Loss at Start-up (Start-up Expenses)	(£281,000)
Total Capital	£19,000


Total Capital and Liabilities	£19,000

Total Funding	£300,000

Start-up

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