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Italian Restaurant Business Plan

The Pasta House Co. Fenton

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Company Summary

2.0 Company Summary

The Pasta House Co. in High Ridge has been very successfully serving the High Ridge and Fenton area for 20 years. We have sponsored 25 little league ball teams, donated to thousands of events, worked with schools and churches in Fenton to better the community, catered thousands of events in the area, and hired and worked with hundreds of young people, adults, and their families. Topic 5.3.1, Sales Forecast shows our tremendous yearly sales growth rate over the last 20 years. This year is on track to be another record year.

Our "Frequent Diner Programme" is in place at High Ridge with over 6,000 customers who frequent the churches. This loyalty programme rewards customers with a £25.00 Gift Certificate when they spend £250.00, as well as a Birthday and Anniversary cards to celebrate a meal with us. The programme has been a huge success for the past three years, rewarding customers and insuring future repeat business. Ask anyone who lives in Fenton and you will find we have developed quite a reputation in the community.

The Pasta House Co. was founded in 1974, and they have built it to 34 locations in Missouri, Illinois, Kentucky, Mexico, and The Dominican Republic.

The Fenton restaurant will reflect the intimate charm of an Italian Grocery Store with framed Italian prints and Italian American pop art. Both the menu and ambiance will appeal to an upscale customer as well as the entire family.

Below are the current PHC company owned locations:

1. 15601 Manchester Rd., Ellisville, MO. 63011
2. 8213 Delmar, University City, MO 63124
3. 300 Crestwood Plaza, Crestwood, MO 63126
4. 11202 West Florissant Rd., Florissant, MO 63033
5. 280 Northwest Plaza, St. Ann, MO 63043
6. 6214 South Lindbergh, St. Louis, MO 63123
7. 14 St. Louis Galleria, Richmond Heights, MO 63117

Below are the PHC franchise owned locations:

1. 1245 East Main, Carbondale, IL. 62901
2. 1020 Lincoln Ave., Jacksonville, IL. 62650
3. 12 Chesterfield Mall, Chesterfield, MO 63017
4. 12445 Dorsett Rd., Maryland Heights, MO 63043
5. 6570 North Illinois St., Fairview Heights, IL 62208
6. 180 East Centre Dr., Alton, IL 62002
7. 1623 Big Bill Road, Arnold, MO 63010
8. 9012 Gravois Rd., St. Louis, MO 63123
9. 3985 South Service Road, St. Peters, MO 63376
10. 4517 Highway 30, High Ridge, MO 63049
11. 309 North Euclid, St. Louis, MO 63108
12. Concourse D. 10701 Lambert Int'l Airport, St. Louis, Mo
13. 700 N. Ballas Rd., St. Louis, MO 63141
14. 2800 Southwest Plaza Drive, Springfield, IL 62704
15. 300 South 44th St., Mt. Vernon, IL 62864
16. 205 Kentucky Oaks Mall, Paducah, KY 42001
17. 4204 Highway 54, Osage Beach, MO 65065
18. 155 West Park Mall, Cape Giradeau, MO 63701
19. 931 Valley Creek Dr., Farmington, MO 63640
20. 1100 Knipp St., Columbia, MO 65203
21. 318 East Washington, Belleville, IL 62221
22. 4109 S. National, Springfield, MO 65804
23. Ens Naco, Santa Domingo, R.D. Dominican Republic
24. St. Louis University Campus

Franchise restaurants are independent franchisees of The Pasta House Company Franchises, Inc. The above franchise restaurants are each independently owned and operated.

2.1 Company Ownership

The existing Pasta House Co. franchise in High Ridge is owned and operated by Dennis and Janice Boldt, with Dennis acting as President. It was established in 1983 under Delex Corporation DBA/The Pasta House Co. in Gravois Village Centre, High Ridge, Missouri.

The proposed Fenton franchise would be also owned and operated by Dennis and Janice Boldt, with Dennis acting as President and Janice as Secretary/Treasurer. The new location will operate under the name Delex Corp. (second location)DBA/ The Pasta House Co. Fenton.

2.2 Start-up Summary

The JD Drews facility would come with all equipment, food, liquor, leasehold improvements, employees, and management staff.

We would assume the current SBA loan of £325,000, and start-up expense of £350,000. With cash input of interest-free loans from three different parties totaling £75,000, the loan balance using an SBA secured loan would be £600,000 at 9.5% interest over a 15 year term.

As assets to secure the loan we would put up Delex Corp. dba The Pasta House Co. 4517 Gravois Village Centre in High Ridge, and our home if needed.

A starting bank account of £90,000 will be used, only if needed, for unexpected costs associated with the start up.

Start-up equipment list would include the following items: (quality used equipment will be purchase whenever possible to control costs, and then, only if equipment is in like-new condition)

1. Twenty quart Hobart mixer
2. Steam kettle
3. Refrigerated 4 drawer system
4. Refrigerated 2 drawer system
5. Pizza box refrigerated stand alone box
6. Dessert display case
7. Eight-burner commercial gas stove
8. Commercial Parmesan cheese grinder
9. Meat slicer
10. Flip top refrigerated 6-foot saute' box
11. Stand up Freezer
12. Kitchen and dining room smallwares
13. Less trade-in or sale of used equipment not needed in the current operations.

Start-up

Start-up
Requirements
Start-up Expenses
Expensed Items	£0
Smallwares	£3,000
Liquor License	£400
Crew and Manger Training at High Ridge	£10,000
Advertising	£1,000
Insurance Deposits	£3,000
Other Expensed Items	£0
Total Start-up Expenses	£17,400
Start-up Assets
Cash Required	£90,000
Start-up Stock	£10,000
Other Current Assets	£10,000
Fixed assets	£547,600
Total Assets	£657,600
Total Requirements	£675,000

Start-up Funding

Start-up Funding
Start-up Expenses to Fund	£17,400
Start-up Assets to Fund	£657,600
Total Funding Required	£675,000
Assets
Non-cash Assets from Start-up	£567,600
Cash Requirements from Start-up	£90,000
Additional Cash Raised	£0
Cash Balance on Starting Date	£90,000
Total Assets	£657,600
Liabilities and Capital
Liabilities
Current Borrowing	£0
Fixed liabilities	£600,000
Accounts Payable (Outstanding Bills)	£0
Other Current Liabilities (interest-free)	£75,000
Total Liabilities	£675,000
Capital
Planned Investment
Owner	£0
Investor	£0
Additional Investment Requirement	£0
Total Planned Investment	£0
Loss at Start-up (Start-up Expenses)	(£17,400)
Total Capital	(£17,400)
Total Capital and Liabilities	£657,600
Total Funding	£675,000

Start-up