Movie Theatre Restaurant Business Plan

Second Run Pizza

Executive summary (excerpt only)

The number of movie theatres is decreasing as the major chains create megaplexes that pile more people into smaller spaces.  This profit strategy has left once popular downtown theatres vacant.  Second Run Pizza is a theatre/restaurant business that believes there is a significant number of theatre-goers that are craving a more satisfying and enjoyable way to catch a movie and a bit to eat. Second Run Pizza is renovating the downtown Majestic Theatre and creating a medium-size restaurant that will show second-run movies that have proven to still be popular to our target market.  We will offer a totally unique dining and movie experience at a affordable price that will fill the theatre space with repeat customers.

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