Pie Restaurant Business Plan

UPer Crust Pies

Executive summary (excerpt only)

UPer Crust Pies will specialise in meat, vegetable and fruit pies made using old-country traditional family recipes from the UP - Michigan's Upper Peninsula. Our pies will be baked fresh everyday and sold hot directly to customers through our retail stores. We will also sell frozen pies in lunch and family sizes that can be cooked at home in an oven or microwave. Our products are low fat and free of genetically modified ingredients and will be complemented by an assortment of fresh premium salads and desserts.

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