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 Plan OutlineDid you know?Business Plan Pro Table Wizards guide you step by step through the financials to produce solid numbers, charts and tables that are preferred by banks, lenders and the SBA. It even does the math for you, just plug in your numbers and the software will do the rest.
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Shaved Ice Beverage Business PlanIce DreamsThis business plan was created with Business Plan Pro software, the fastest way to prepare a complete business plan.
With Business Plan Pro, you can open this plan (or any of the 500 others included in the product) and quickly customise it to match your business. Or you can use the software's step-by-step wisard to easily create a custom business plan from scratch. Learn more »   Strategy and Implementation Summary5.0 Strategy and Implementation Summary Ice Dreams is planning for slow growth by expanding flavors available from 20 to 30 in year two of operation. Also, an additional product to be sold in year two will include ice cream in flavors of vanilla and chocolate. 5.1 Marketing Strategy Ice Dream's overall marketing strategy will be to create an image of offering the highest quality shave ice in Imperial County. The business will be located in a high traffic area of El Centro. Customers will be reached through advertisements such as fliers, newspaper ads, and through its grand opening ceremonies. A special marketing programme will also be incorporated by offering special coupon prices for nearby restaurants, motels, city pool, the donut shop, and the gas station to customers who purchase any product at Ice Dreams. 5.1.1 Positioning Statement Distribution of shave ice will be through the business facility only. It is anticipated that in the future, a small portable ice shaver will be purchased such that the product could be sold on site at various fund raising functions through churches, schools, etc. 5.1.2 Pricing Strategy Shave ice will be offered at the following prices:
Soft Drinks
Licuados
Products will be sold on a cash basis only. 5.1.3 Promotion Strategy Ice Dreams will promote shave ice to customers by:
5.1.4 Distribution Strategy Major marketing will be conducted through newspaper advertisements and local flier distribution during the first three months of operation. Total costs will be approximately £500. 5.2 Sales Strategy Sales strategy will be directly linked to marketing programmes since all sales will be through the business facility only. 5.2.1 Sales Forecast Consumer sales will start in January, 1997 (or sooner if construction is completed before the targeted date) with a grand opening anticipated by then. Sales and units costs for the first six months of 1997 are shown in the sales forecast as projected numbers. As indicated, primary sales will occur during the peak warm weather months as noted in the following chart and table. Sales Monthly   Edit this plan with Business Plan Pro
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