Florist Business Plan
Red, White & Bloom
Executive summary (excerpt only)
"If, at any time, it comes into my head, that a present is due from me to somebody, I am puzzled what to give, until the opportunity is gone." Ralph Waldo Emerson "Gifts," Essays, Second Series (1844).
In the 160 years since Emerson made this statement, certain things haven't changed: some of the most successful businessmen still have trouble purchasing gifts - especially flowers - for their wives, fiancées or girl friends. While some things don't change, fortunately others - such as technology that can make the gift-giving process easier - do.
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