Gift Basket Business Plan
Basket of Goodies
Executive summary (excerpt only)
Basket of Goodies (BOG) is a premier gift basket retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high-quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket allowing the customer to choose the ingredients themselves. BOG will be selling to individuals as well as corporations. Initially the bulk of BOG's business will be generated by individuals from word-of-mouth referrals, but as time passes, corporations will become a growing percentage of sales.
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