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Maternity Clothing Online Business PlanExpecting U.comThis business plan was created with Business Plan Pro software, the fastest way to prepare a complete business plan.
With Business Plan Pro, you can open this plan (or any of the 500 others included in the product) and quickly customise it to match your business. Or you can use the software's step-by-step wisard to easily create a custom business plan from scratch. Learn more »   Executive Summary1.0 Executive Summary ExpectingU.com is a new online business providing fun, comfortable and easily accessible collegiate maternity wear. The owner, Mary Lenton, has over 10 years of experience in business management, channel marketing, and high-level sales. She will fund the business herself with personal capital as she believes strongly in the product idea. In fact, she searched for this product herself while pregnant and could not find collegiate maternity wear to purchase, thus ExpectingU.com was founded. Market research among over 500 expecting mothers shows that there is a demand for such products. ExpectingU.com has ad space commitments from several online expecting sites, and dozens of leads for direct sales and public relations. Sales projections for ExpectingU.com are estimated to begin at over £1 million for the first year, with a respectable first year net profit. Mary feels strongly that, by creating awareness for the product, many women will purchase the product for their own use, as will friends and family members of expecting women. Highlights  1.1 Objectives
1.2 Mission To offer fun, comfortable and readily available maternity collegiate wear for women who want to show their support for their favourite college team, even while pregnant. 1.3 Keys to Success
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