Retail Hardware Store Business Plan

Clara's Hardware Store

Executive summary (excerpt only)

The demographics of home ownership has changed radically in the South Gate section of Gilmore.  Today, over 40% of the area's homes are owned by women.  In addition, 60% of the area's rentals are owned by women.  More often than not, it's a woman who will now head to the hardware store for repair parts and advice. Today's hardware store, which more and more are dominated by the mega-store chains, are cold, uninviting and usually involve more driving time.  Clara's Hardware is uniquely positioned to take advantage of this new fact of life.  Conveniently located to serve the South Gate area, Clara's Hardware offers parts, material, and advice to tackle any home repair, as well as lawn care. The focus is on helping the customer identify what they want as soon as they enter the store. 

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