Retail Tennis Shop Business Plan

Tennis Master Pro Shops, Inc.

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Company Summary

2.0 Company Summary
Tennis Master Pro Shops are positioned to fill the growing need for tennis instruction demanded by both a growing number of new tennis enthusiasts and more than 20 million existing tennis enthusiasts in the U.S. The stores offer computerised swing analysis, indoor tennis practice and simulation on "real" tennis courts, and ongoing tennis lessons and instruction for tennis enthusiasts who desire to improve their game.

Custom racket fitting of "Tennis Master" tennis rackets and also top-selling national name brand rackets will offer the individual tennis player the equipment that is most suited to his/her game.

All Tennis Master stores will be open, clean, well-merchandised, and attractive. The Tennis Master store will be a tennis "centre" where tennis enthusiasts of all abilities will feel welcome and comfortable. The patrons of the store will want to spend time there and will want to return again and again.

2.1 Company Ownership
Tennis Master Pro Shops, Inc. was founded in 1994 by John Jones. It is a privately held Cascade State "C" corporation. Other stockholders include Doug Smith, James Brown, and Jeff Clark.

The previous operating history of Tennis Master Pro Shops, Inc. includes the retail sales of the original "flagship" store located in Anytown, WA. and also the sale of approximately 15 franchise locations (not all of which have opened as of the date of this plan). Total revenues to date are approximately £1 million and operations have produced a very minimal profit.

For the purpose of this plan the expansion of Tennis Master Pro Shops, Inc. is treated as a start-up as of January 1997 with all previous assets and operations "rolled in" to this plan.

At this time Tennis Master Pro Shops, Inc. seeks to extend its ownership via a Private Placement to a select few additional investors.

2.2 Start-up Summary
The next generation of computer training combines the "computer coach" concept with the simulator in one piece. It's now being developed and initial marketing is underway. The joint venture is between Tennis Training Systems, Inc. and [name omitted], the company that created lifelike human animation for Acclaim Entertainment's high end computer games. [Name omitted] also did the computer animation for the action scenes in [name omitted], [name omitted], and [name omitted]. This new simulation training system, called [name omitted] runs on a [name omitted] Platform and is currently being marketed at £500,000 per system. This cost is beyond the scope of Tennis Master's retail concept at this time. However, these technologies tend to come down in price as they are further developed. Our management will maintain a working relationship with [name omitted] to stay abreast of product development and cost reduction. At the present time, the extra benefits of these systems to all but the most serious of tennis enthusiasts could amount to "overkill." There is a need in tennis training to "keep it simple." And it is debatable if the consumer is willing to spend the fare this system would require under its present cost structure. There can be no doubt that the system goes beyond anything currently available in its capabilities.

Start-up

Start-up
Requirements
Start-up Expenses
Legal	£20,000
Franchise Marketing Materials	£25,000
Investment Offering Costs	£15,000
Consultants	£12,500
Insurance	£1,500
Rent & Deposits	£15,000
Store Build-out	£50,000
Expensed Equipment	£5,000
Simulator (1)	£40,000
Swing Analysis Systems (2)	£30,000
Racket Fitting Analysis System	£10,000
Existing Debt Retirement	£150,000
Total Start-up Expenses	£374,000
Start-up Assets Needed
Cash Balance on Starting Date	£90,000
Start-up Stock	£36,000
Other Current Assets	£0
Total Current Assets	£126,000
Fixed assets	£0
Total Assets	£126,000
Total Requirements	£500,000
Funding
Investment
Private Placement	£500,000
Other	£0
Total Investment	£500,000
Current Liabilities
Accounts Payable	£0
Current Borrowing	£0
Other Current Liabilities	£0
Current Liabilities	£0
Fixed liabilities	£0
Total Liabilities	£0
Loss at Start-up	(£374,000)
Total Capital	£126,000
Total Capital and Liabilities	£126,000

Start-up



2.3 Company Locations and Facilities
Tennis Master Pro Shops, Inc. is presently located at: 1234 Main Street, Anytown, WA. 98000. The phone # is ....

The new retail location planned at the launch of this expansion plan will be in one of several spots already investigated. Retail space is expected to lease at approx. £12 per square foot in the most desirable Anytown locations. Build-out costs will be approx. £50,000.

The warehouse and distribution facility (which will also house corporate offices) will be approx. £6 per square foot with £100,000 build-out costs.