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Plan Outline
Advertising Consulting Business Plan
Marrowstone Advertising
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Environmental nonprofits | 0% | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £9,000 | £24,000 |
| Youth development nonprofits | 0% | £0 | £0 | £0 | £0 | £0 | £2,000 | £4,000 | £4,000 | £5,000 | £5,000 | £6,000 | £7,000 |
| Cultural nonprofits | 0% | £0 | £0 | £0 | £0 | £7,000 | £5,000 | £3,000 | £26,000 | £4,000 | £7,000 | £10,000 | £7,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £7,000 | £5,000 | £12,000 | £5,000 | £2,000 | £5,000 |
| Total Sales | £6,000 | £6,000 | £6,000 | £6,000 | £13,000 | £13,000 | £20,000 | £41,000 | £27,000 | £23,000 | £27,000 | £43,000 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Row 1 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Mr. Curtis Cole- president | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Mrs. Jennie Marks - CFO | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Mr. David Danielson - projects manager | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Mr. Milo Winn - audio-visual director | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Advertising consultant | 0% | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Advertising consultant | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Graphic artist | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total People | 500% | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |
| Total Payroll | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £6,000 | £6,000 | £6,000 | £6,000 | £13,000 | £13,000 | £20,000 | £41,000 | £27,000 | £23,000 | £27,000 | £43,000 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Costs of Sales | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £700 | £700 | £700 | £700 | £700 | |
| Total Cost of Sales | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £700 | £700 | £700 | £700 | £700 | |
| Gross Margin | £5,500 | £5,500 | £5,500 | £5,500 | £12,500 | £12,500 | £19,500 | £40,300 | £26,300 | £22,300 | £26,300 | £42,300 | |
| Gross Margin % | 91.67% | 91.67% | 91.67% | 91.67% | 96.15% | 96.15% | 97.50% | 98.29% | 97.41% | 96.96% | 97.41% | 98.37% | |
| Expenses | |||||||||||||
| Payroll | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | |
| Sales and Marketing and Other Expenses | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Depreciation | £166 | £166 | £166 | £166 | £166 | £166 | £166 | £166 | £166 | £166 | £166 | £174 | |
| Rent | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Utilities | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | |
| Insurance | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | £250 | |
| Payroll Taxes | 15% | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 | £2,250 |
| Travel | 15% | £1,200 | £3,000 | £1,000 | £2,000 | £2,000 | £3,000 | £2,000 | £1,000 | £2,000 | £3,000 | £1,000 | £3,000 |
| Other | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | |
| Total Operating Expenses | £21,766 | £23,566 | £21,566 | £22,566 | £22,566 | £23,566 | £22,566 | £21,566 | £22,566 | £23,566 | £21,566 | £23,574 | |
| Profit Before Interest and Taxes | (£16,266) | (£18,066) | (£16,066) | (£17,066) | (£10,066) | (£11,066) | (£3,066) | £18,734 | £3,734 | (£1,266) | £4,734 | £18,726 | |
| EBITDA | (£16,100) | (£17,900) | (£15,900) | (£16,900) | (£9,900) | (£10,900) | (£2,900) | £18,900 | £3,900 | (£1,100) | £4,900 | £18,900 | |
| Interest Expense | £503 | £497 | £492 | £486 | £481 | £475 | £511 | £506 | £500 | £495 | £489 | £483 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£16,769) | (£18,563) | (£16,558) | (£17,552) | (£10,547) | (£11,541) | (£3,577) | £18,228 | £3,234 | (£1,761) | £4,245 | £18,243 | |
| Net Profit/Sales | -279.48% | -309.39% | -275.96% | -292.54% | -81.13% | -88.78% | -17.89% | 44.46% | 11.98% | -7.65% | 15.72% | 42.42% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £1,500 | £1,500 | £1,500 | £1,500 | £3,250 | £3,250 | £5,000 | £10,250 | £6,750 | £5,750 | £6,750 | £10,750 | |
| Cash from Receivables | £0 | £150 | £4,500 | £4,500 | £4,500 | £4,675 | £9,750 | £9,925 | £15,525 | £30,400 | £20,150 | £17,350 | |
| Subtotal Cash from Operations | £1,500 | £1,650 | £6,000 | £6,000 | £7,750 | £7,925 | £14,750 | £20,175 | £22,275 | £36,150 | £26,900 | £28,100 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £5,000 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £1,500 | £1,500 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £1,500 | £1,650 | £6,000 | £6,000 | £7,750 | £7,925 | £21,250 | £21,675 | £22,275 | £36,150 | £26,900 | £28,100 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | |
| Bill Payments | £3,253 | £7,663 | £9,330 | £7,425 | £8,386 | £8,414 | £9,343 | £8,384 | £7,639 | £8,633 | £9,528 | £7,655 | |
| Subtotal Spent on Operations | £18,253 | £22,663 | £24,330 | £22,425 | £23,386 | £23,414 | £24,343 | £23,384 | £22,639 | £23,633 | £24,528 | £22,655 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £666 | £666 | £666 | £666 | £666 | £666 | £666 | £666 | £666 | £666 | £666 | £666 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £18,919 | £23,329 | £24,996 | £23,091 | £24,052 | £24,080 | £25,009 | £24,050 | £23,305 | £24,299 | £25,194 | £23,321 | |
| Net Cash Flow | (£17,419) | (£21,679) | (£18,996) | (£17,091) | (£16,302) | (£16,155) | (£3,759) | (£2,375) | (£1,030) | £11,851 | £1,706 | £4,779 | |
| Cash Balance | £99,881 | £78,202 | £59,206 | £42,115 | £25,813 | £9,658 | £5,899 | £3,524 | £2,494 | £14,345 | £16,051 | £20,830 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £117,300 | £99,881 | £78,202 | £59,206 | £42,115 | £25,813 | £9,658 | £5,899 | £3,524 | £2,494 | £14,345 | £16,051 | £20,830 |
| Accounts Receivable | £0 | £4,500 | £8,850 | £8,850 | £8,850 | £14,100 | £19,175 | £24,425 | £45,250 | £49,975 | £36,825 | £36,925 | £51,825 |
| Other Current Assets | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Total Current Assets | £122,300 | £109,381 | £92,052 | £73,056 | £55,965 | £44,913 | £33,833 | £35,324 | £53,774 | £57,469 | £56,170 | £57,976 | £77,655 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 |
| Accumulated Depreciation | £0 | £166 | £332 | £498 | £664 | £830 | £996 | £1,162 | £1,328 | £1,494 | £1,660 | £1,826 | £2,000 |
| Total Long-term Assets | £10,000 | £9,834 | £9,668 | £9,502 | £9,336 | £9,170 | £9,004 | £8,838 | £8,672 | £8,506 | £8,340 | £8,174 | £8,000 |
| Total Assets | £132,300 | £119,215 | £101,720 | £82,558 | £65,301 | £54,083 | £42,837 | £44,162 | £62,446 | £65,975 | £64,510 | £66,150 | £85,655 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £3,000 | £7,349 | £9,084 | £7,145 | £8,107 | £8,101 | £9,063 | £8,131 | £7,352 | £8,313 | £9,275 | £7,336 | £9,264 |
| Current Borrowing | £16,000 | £15,334 | £14,668 | £14,002 | £13,336 | £12,670 | £12,004 | £16,338 | £15,672 | £15,006 | £14,340 | £13,674 | £13,008 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £19,000 | £22,683 | £23,752 | £21,147 | £21,443 | £20,771 | £21,067 | £24,469 | £23,024 | £23,319 | £23,615 | £21,010 | £22,272 |
| Long-term Liabilities | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 | £45,000 |
| Total Liabilities | £64,000 | £67,683 | £68,752 | £66,147 | £66,443 | £65,771 | £66,067 | £69,469 | £68,024 | £68,319 | £68,615 | £66,010 | £67,272 |
| Paid-in Capital | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £100,000 | £101,500 | £103,000 | £103,000 | £103,000 | £103,000 | £103,000 |
| Retained Earnings | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) | (£31,700) |
| Earnings | £0 | (£16,769) | (£35,332) | (£51,890) | (£69,442) | (£79,988) | (£91,529) | (£95,107) | (£76,878) | (£73,644) | (£75,405) | (£71,160) | (£52,917) |
| Total Capital | £68,300 | £51,531 | £32,968 | £16,410 | (£1,142) | (£11,688) | (£23,229) | (£25,307) | (£5,578) | (£2,344) | (£4,105) | £140 | £18,383 |
| Total Liabilities and Capital | £132,300 | £119,215 | £101,720 | £82,558 | £65,301 | £54,083 | £42,837 | £44,162 | £62,446 | £65,975 | £64,510 | £66,150 | £85,655 |
| Net Worth | £68,300 | £51,531 | £32,968 | £16,410 | (£1,142) | (£11,688) | (£23,229) | (£25,307) | (£5,578) | (£2,344) | (£4,105) | £140 | £18,383 |