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Plan Outline
Advertising Consulting Business Plan
Marrowstone Advertising
Company Summary
Marrowstone Advertising Consultants will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Curtiss Cole, a former marketing executive with the Boy Scouts of America. Mr. Cole has brought together a highly respected group of marketing, development, and graphic art specialists who, combined, have a total of 35 years of experience with nonprofit organizations.
The company has a limited number of private investors and does not plan to go public. The company has its main offices in Reston, Virginia. The facilities include a design lab, conference rooms and office spaces. The company expects to begin offering its services in January.
The company's main clients will be small and start-up nonprofit institutions and local governments. By focusing on institutions such as these that have special needs, we believe we will be able to better serve our clients and produce a superior service that is more effective that other advertising firms.
2.1 Start-up Summary
Start-up assets required are £122,300, which includes cash needed to support operations until revenues reach an acceptable level. Start-up expenses are £31,700. Most of the company's liabilities will come from outside private investors and management investment, however, we have obtained £16,000 in current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan of £45,000 through Charter Bank of Richmond will be paid off in ten years.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | £2,000 |
| Insurance | £1,000 |
| Utilities | £200 |
| Rent | £2,000 |
| Accounting and bookkeeping fees | £2,000 |
| Expensed equipment | £10,000 |
| Advertising | £6,500 |
| Other | £8,000 |
| Total Start-up Expenses | £31,700 |
| Start-up Assets | |
| Cash Required | £117,300 |
| Other Current Assets | £5,000 |
| Long-term Assets | £10,000 |
| Total Assets | £132,300 |
| Total Requirements | £164,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | £31,700 |
| Start-up Assets to Fund | £132,300 |
| Total Funding Required | £164,000 |
| Assets | |
| Non-cash Assets from Start-up | £15,000 |
| Cash Requirements from Start-up | £117,300 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £117,300 |
| Total Assets | £132,300 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £16,000 |
| Long-term Liabilities | £45,000 |
| Accounts Payable (Outstanding Bills) | £3,000 |
| Other Current Liabilities (interest-free) | £0 |
| Total Liabilities | £64,000 |
| Capital | |
| Planned Investment | |
| Mr. Curtis Cole | £25,000 |
| Ms. Jennie Marks | £20,000 |
| Mr. David Danielson | £20,000 |
| Mr. Milo Winn | £8,000 |
| Others | £27,000 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £100,000 |
| Loss at Start-up (Start-up Expenses) | (£31,700) |
| Total Capital | £68,300 |
| Total Capital and Liabilities | £132,300 |
| Total Funding | £164,000 |
2.2 Company Ownership
The company will have a number of outside private investors who will own 27% of the company's shares. The rest will be owned by the senior management including Mr. Curtis Cole, (25%), Ms. Jennie Marks (20%), Mr. David Danielson, (20%), and Mr. Milo Winn (8%). All other financing will come from loans.