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Plan Outline
Advertising Marketing Consulting Business Plan
Pioneer Consulting
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Start-up Businesses | 0% | £700 | £700 | £600 | £700 | £600 | £550 | £700 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 |
| Existing Small Businesses | 0% | £1,000 | £1,000 | £1,200 | £1,200 | £1,400 | £1,200 | £1,300 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Total Sales | £1,700 | £1,700 | £1,800 | £1,900 | £2,000 | £1,750 | £2,000 | £2,200 | £2,200 | £2,200 | £2,200 | £2,200 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Start-up Businesses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Existing Small Businesses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Susan Noyes | 0% | £0 | £0 | £0 | £200 | £200 | £200 | £200 | £200 | £200 | £400 | £400 | £400 |
| Elizabeth Rayburn | 0% | £0 | £0 | £0 | £200 | £200 | £200 | £200 | £200 | £200 | £400 | £400 | £400 |
| Issac Harris | 0% | £0 | £0 | £0 | £200 | £200 | £200 | £200 | £200 | £200 | £400 | £400 | £400 |
| Al Takemoto | 0% | £0 | £0 | £0 | £200 | £200 | £200 | £200 | £200 | £200 | £400 | £400 | £400 |
| Chris Pin | 0% | £0 | £0 | £0 | £200 | £200 | £200 | £200 | £200 | £200 | £400 | £400 | £400 |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | £0 | £0 | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £2,000 | £2,000 | £2,000 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £1,700 | £1,700 | £1,800 | £1,900 | £2,000 | £1,750 | £2,000 | £2,200 | £2,200 | £2,200 | £2,200 | £2,200 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Production Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Gross Margin | £1,700 | £1,700 | £1,800 | £1,900 | £2,000 | £1,750 | £2,000 | £2,200 | £2,200 | £2,200 | £2,200 | £2,200 | |
| Gross Margin % | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | |
| Expenses | |||||||||||||
| Payroll | £0 | £0 | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £2,000 | £2,000 | £2,000 | |
| Sales and Marketing and Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Cell Phone | £40 | £40 | £40 | £40 | £40 | £40 | £40 | £40 | £40 | £40 | £40 | £40 | |
| Utilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Insurance | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 15% | £0 | £0 | £0 | £150 | £150 | £150 | £150 | £150 | £150 | £300 | £300 | £300 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £40 | £40 | £40 | £1,190 | £1,190 | £1,190 | £1,190 | £1,190 | £1,190 | £2,340 | £2,340 | £2,340 | |
| Profit Before Interest and Taxes | £1,660 | £1,660 | £1,760 | £710 | £810 | £560 | £810 | £1,010 | £1,010 | (£140) | (£140) | (£140) | |
| EBITDA | £1,660 | £1,660 | £1,760 | £710 | £810 | £560 | £810 | £1,010 | £1,010 | (£140) | (£140) | (£140) | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £498 | £498 | £528 | £213 | £243 | £168 | £243 | £303 | £303 | (£42) | (£42) | (£42) | |
| Net Profit | £1,162 | £1,162 | £1,232 | £497 | £567 | £392 | £567 | £707 | £707 | (£98) | (£98) | (£98) | |
| Net Profit/Sales | 68.35% | 68.35% | 68.44% | 26.16% | 28.35% | 22.40% | 28.35% | 32.14% | 32.14% | -4.45% | -4.45% | -4.45% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £425 | £425 | £450 | £475 | £500 | £438 | £500 | £550 | £550 | £550 | £550 | £550 | |
| Cash from Receivables | £0 | £43 | £1,275 | £1,278 | £1,353 | £1,428 | £1,494 | £1,319 | £1,505 | £1,650 | £1,650 | £1,650 | |
| Subtotal Cash from Operations | £425 | £468 | £1,725 | £1,753 | £1,853 | £1,865 | £1,994 | £1,869 | £2,055 | £2,200 | £2,200 | £2,200 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £425 | £468 | £1,725 | £1,753 | £1,853 | £1,865 | £1,994 | £1,869 | £2,055 | £2,200 | £2,200 | £2,200 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £0 | £0 | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £2,000 | £2,000 | £2,000 | |
| Bill Payments | £18 | £538 | £539 | £563 | £404 | £431 | £361 | £435 | £493 | £487 | £298 | £298 | |
| Subtotal Spent on Operations | £18 | £538 | £539 | £1,563 | £1,404 | £1,431 | £1,361 | £1,435 | £1,493 | £2,487 | £2,298 | £2,298 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £18 | £538 | £539 | £1,563 | £1,404 | £1,431 | £1,361 | £1,435 | £1,493 | £2,487 | £2,298 | £2,298 | |
| Net Cash Flow | £407 | (£71) | £1,186 | £190 | £449 | £435 | £633 | £434 | £562 | (£287) | (£98) | (£98) | |
| Cash Balance | £757 | £687 | £1,873 | £2,063 | £2,511 | £2,946 | £3,579 | £4,013 | £4,575 | £4,288 | £4,190 | £4,092 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £350 | £757 | £687 | £1,873 | £2,063 | £2,511 | £2,946 | £3,579 | £4,013 | £4,575 | £4,288 | £4,190 | £4,092 |
| Accounts Receivable | £0 | £1,275 | £2,508 | £2,583 | £2,730 | £2,878 | £2,763 | £2,769 | £3,100 | £3,245 | £3,245 | £3,245 | £3,245 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £350 | £2,032 | £3,194 | £4,455 | £4,793 | £5,389 | £5,708 | £6,348 | £7,113 | £7,820 | £7,533 | £7,435 | £7,337 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £350 | £2,032 | £3,194 | £4,455 | £4,793 | £5,389 | £5,708 | £6,348 | £7,113 | £7,820 | £7,533 | £7,435 | £7,337 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £520 | £520 | £549 | £390 | £419 | £346 | £419 | £477 | £477 | £288 | £288 | £288 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £520 | £520 | £549 | £390 | £419 | £346 | £419 | £477 | £477 | £288 | £288 | £288 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £520 | £520 | £549 | £390 | £419 | £346 | £419 | £477 | £477 | £288 | £288 | £288 |
| Paid-in Capital | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 |
| Retained Earnings | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) | (£650) |
| Earnings | £0 | £1,162 | £2,324 | £3,556 | £4,053 | £4,620 | £5,012 | £5,579 | £6,286 | £6,993 | £6,895 | £6,797 | £6,699 |
| Total Capital | £350 | £1,512 | £2,674 | £3,906 | £4,403 | £4,970 | £5,362 | £5,929 | £6,636 | £7,343 | £7,245 | £7,147 | £7,049 |
| Total Liabilities and Capital | £350 | £2,032 | £3,194 | £4,455 | £4,793 | £5,389 | £5,708 | £6,348 | £7,113 | £7,820 | £7,533 | £7,435 | £7,337 |
| Net Worth | £350 | £1,512 | £2,674 | £3,906 | £4,403 | £4,970 | £5,362 | £5,929 | £6,636 | £7,343 | £7,245 | £7,147 | £7,049 |