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Plan Outline
Advertising Marketing Consulting Business Plan
Pioneer Consulting
This sample business plan can be edited directly in Business Plan Pro software.
Financial Plan
The following sections will present the break-even analysis, profit and loss, cash flow, and the balance sheet.
7.1 Break-even Analysis
The Break-even Analysis is laid out in the following table and chart.
| Break-even Analysis | |
| Monthly Revenue Break-even | £1,190 |
| Assumptions: | |
| Average Percent Variable Cost | 0% |
| Estimated Monthly Fixed Cost | £1,190 |
7.2 Projected Profit and Loss
The following table will indicate projected profit and loss for three years.
| Pro Forma Profit and Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | £23,850 | £35,000 | £52,000 |
| Direct Cost of Sales | £0 | £0 | £0 |
| Other Production Expenses | £0 | £0 | £0 |
| Total Cost of Sales | £0 | £0 | £0 |
| Gross Margin | £23,850 | £35,000 | £52,000 |
| Gross Margin % | 100.00% | 100.00% | 100.00% |
| Expenses | |||
| Payroll | £12,000 | £24,000 | £35,000 |
| Sales and Marketing and Other Expenses | £0 | £500 | £500 |
| Depreciation | £0 | £0 | £0 |
| Cell Phone | £480 | £480 | £480 |
| Utilities | £0 | £0 | £0 |
| Insurance | £0 | £0 | £0 |
| Rent | £0 | £0 | £0 |
| Payroll Taxes | £1,800 | £3,600 | £5,250 |
| Other | £0 | £0 | £0 |
| Total Operating Expenses | £14,280 | £28,580 | £41,230 |
| Profit Before Interest and Taxes | £9,570 | £6,420 | £10,770 |
| EBITDA | £9,570 | £6,420 | £10,770 |
| Interest Expense | £0 | £0 | £0 |
| Taxes Incurred | £2,871 | £1,926 | £3,231 |
| Net Profit | £6,699 | £4,494 | £7,539 |
| Net Profit/Sales | 28.09% | 12.84% | 14.50% |
7.3 Projected Cash Flow
The following chart and table indicates projected cash flow.
| Pro Forma Cash Flow | |||
| Year 1 | Year 2 | Year 3 | |
| Cash Received | |||
| Cash from Operations | |||
| Cash Sales | £5,963 | £8,750 | £13,000 |
| Cash from Receivables | £14,643 | £24,733 | £36,687 |
| Subtotal Cash from Operations | £20,605 | £33,483 | £49,687 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 |
| New Other Liabilities (interest-free) | £0 | £0 | £0 |
| New Long-term Liabilities | £0 | £0 | £0 |
| Sales of Other Current Assets | £0 | £0 | £0 |
| Sales of Long-term Assets | £0 | £0 | £0 |
| New Investment Received | £0 | £0 | £0 |
| Subtotal Cash Received | £20,605 | £33,483 | £49,687 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | £12,000 | £24,000 | £35,000 |
| Bill Payments | £4,863 | £6,259 | £9,218 |
| Subtotal Spent on Operations | £16,863 | £30,259 | £44,218 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 |
| Other Liabilities Principal Repayment | £0 | £0 | £0 |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 |
| Purchase Other Current Assets | £0 | £0 | £0 |
| Purchase Long-term Assets | £0 | £0 | £0 |
| Dividends | £0 | £0 | £0 |
| Subtotal Cash Spent | £16,863 | £30,259 | £44,218 |
| Net Cash Flow | £3,742 | £3,224 | £5,469 |
| Cash Balance | £4,092 | £7,316 | £12,785 |
7.4 Projected Balance Sheet
The following is the projected balance sheet for three years.
| Pro Forma Balance Sheet | |||
| Year 1 | Year 2 | Year 3 | |
| Assets | |||
| Current Assets | |||
| Cash | £4,092 | £7,316 | £12,785 |
| Accounts Receivable | £3,245 | £4,762 | £7,075 |
| Other Current Assets | £0 | £0 | £0 |
| Total Current Assets | £7,337 | £12,078 | £19,860 |
| Long-term Assets | |||
| Long-term Assets | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 |
| Total Assets | £7,337 | £12,078 | £19,860 |
| Liabilities and Capital | Year 1 | Year 2 | Year 3 |
| Current Liabilities | |||
| Accounts Payable | £288 | £535 | £778 |
| Current Borrowing | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 |
| Subtotal Current Liabilities | £288 | £535 | £778 |
| Long-term Liabilities | £0 | £0 | £0 |
| Total Liabilities | £288 | £535 | £778 |
| Paid-in Capital | £1,000 | £1,000 | £1,000 |
| Retained Earnings | (£650) | £6,049 | £10,543 |
| Earnings | £6,699 | £4,494 | £7,539 |
| Total Capital | £7,049 | £11,543 | £19,082 |
| Total Liabilities and Capital | £7,337 | £12,078 | £19,860 |
| Net Worth | £7,049 | £11,543 | £19,082 |
7.5 Business Ratios
The following table provides important ratios for the real estate industry, as determined by the Standard Industry Classification (SIC) Index, 7319, Advertising, nec.
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | Industry Profile | |
| Sales Growth | 0.00% | 46.75% | 48.57% | 8.50% |
| Percent of Total Assets | ||||
| Accounts Receivable | 44.23% | 39.43% | 35.63% | 36.10% |
| Other Current Assets | 0.00% | 0.00% | 0.00% | 42.70% |
| Total Current Assets | 100.00% | 100.00% | 100.00% | 80.20% |
| Long-term Assets | 0.00% | 0.00% | 0.00% | 19.80% |
| Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 3.93% | 4.43% | 3.92% | 46.70% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 9.80% |
| Total Liabilities | 3.93% | 4.43% | 3.92% | 56.50% |
| Net Worth | 96.07% | 95.57% | 96.08% | 43.50% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 100.00% | 100.00% | 100.00% | 0.00% |
| Selling, General & Administrative Expenses | 71.91% | 87.16% | 85.50% | 79.10% |
| Advertising Expenses | 0.00% | 1.43% | 0.96% | 4.20% |
| Profit Before Interest and Taxes | 40.13% | 18.34% | 20.71% | 1.60% |
| Main Ratios | ||||
| Current | 25.47 | 22.59 | 25.54 | 1.70 |
| Quick | 25.47 | 22.59 | 25.54 | 1.43 |
| Total Debt to Total Assets | 3.93% | 4.43% | 3.92% | 56.50% |
| Pre-tax Return on Net Worth | 135.76% | 55.62% | 56.44% | 4.60% |
| Pre-tax Return on Assets | 130.43% | 53.16% | 54.23% | 10.50% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 28.09% | 12.84% | 14.50% | n.a |
| Return on Equity | 95.03% | 38.93% | 39.51% | n.a |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 5.51 | 5.51 | 5.51 | n.a |
| Collection Days | 57 | 56 | 55 | n.a |
| Accounts Payable Turnover | 17.88 | 12.17 | 12.17 | n.a |
| Payment Days | 27 | 23 | 25 | n.a |
| Total Asset Turnover | 3.25 | 2.90 | 2.62 | n.a |
| Debt Ratios | ||||
| Debt to Net Worth | 0.04 | 0.05 | 0.04 | n.a |
| Current Liab. to Liab. | 1.00 | 1.00 | 1.00 | n.a |
| Liquidity Ratios | ||||
| Net Working Capital | £7,049 | £11,543 | £19,082 | n.a |
| Interest Coverage | 0.00 | 0.00 | 0.00 | n.a |
| Additional Ratios | ||||
| Assets to Sales | 0.31 | 0.35 | 0.38 | n.a |
| Current Debt/Total Assets | 4% | 4% | 4% | n.a |
| Acid Test | 14.21 | 13.68 | 16.44 | n.a |
| Sales/Net Worth | 3.38 | 3.03 | 2.73 | n.a |
| Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |