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Plan Outline
Advertising Marketing Consulting Business Plan
Pioneer Consulting
This sample business plan can be edited directly in Business Plan Pro software.
Strategy and Implementation Summary
Pioneer Consulting will focus on the small start-up companies and existing small businesses that need marketing consulting but heretofore could not afford outsourcing the development of strategic marketing plans.
5.1 Competitive Edge
Pioneer Consulting's competitive advantage is twofold:
- Pioneer Consulting is targeting customers that the large professional marketing consulting firms don't actively pursue. There is no direct competition to Pioneer Consulting's services.
- The broad range of services that Pioneer Consulting can provide to its customers.
5.2 Sales Strategy
Pioneer Consulting's sales strategy will be based on systematic person-to-person contacts with new and growing businesses. A list of potential customers has already been compiled and will serve as a launching pad for marketing the group's services.
5.2.1 Sales Forecast
The following table and chart highlight forecasted sales for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Start-up Businesses | £9,550 | £15,000 | £22,000 |
| Existing Small Businesses | £14,300 | £20,000 | £30,000 |
| Total Sales | £23,850 | £35,000 | £52,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Start-up Businesses | £0 | £0 | £0 |
| Existing Small Businesses | £0 | £0 | £0 |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 |