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Aircraft Equipment Maker Business Plan

Stretch 'r Wings

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Strategy and Implementation Summary

Stretch 'r Wings will set up a sales department after we secure several STCs. This will keep overhead to a minimum. We estimate starting a sales department within nine months of start-up.

5.1 Competitive Edge

The medical unit we will manufacture and market has the following special features.

  1. Aluminum Frame: Our aluminum frame is lightweight and assembles quickly. Our competitors either bend or weld their frames together, thus making the unit heavy and cumbersome.
  2. Built-in Storage Drawers: Our built-in drawers are a convenience. The competitors do not have drawers as standard options.
  3. Glide Ease Stretcher Systems: These systems cause less back strain and give greater patient comfort. The competitors use a variety of systems.
  4. Cost of the Medical Unit: We feel our pricing is our main competitive edge. We have a high-quality medical unit, provide excellent customer service, and all at an aggressively low price.

5.2 Sales Strategy

Stretch 'r Wings will employ a professional sales staff with sales expertise in the aircraft and helicopter markets. Along with interface of the medical unit, the sales staff will demonstrate ways in which the the customer can turn more revenue in their business.

5.2.1 Sales Forecast

Our sales forecast is atypical, due to the time required to obtain STCs from the FAA. Stretch 'r Wings plans to develop our first STC and sales network within nine months. We are projecting the first sale occurring in up to twelve months, possibly 2001.

Sales Forecast
Year 1 Year 2 Year 3 Year 4 Year 5
Unit Sales
Medical Units 1 8 12 15 20
STC 1 4 5 6 6
Parts 1 1 1 1 1
Loading Ramps and Additions 1 6 10 12 15
Total Unit Sales 4 19 28 34 42
Unit Prices Year 1 Year 2 Year 3 Year 4 Year 5
Medical Units £26,495.00 £26,995.00 £27,995.00 £28,995.00 £29,995.00
STC £1,195.00 £1,195.00 £1,195.00 £1,195.00 £1,195.00
Parts £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00
Loading Ramps and Additions £1,000.00 £1,500.00 £1,500.00 £1,750.00 £1,750.00
Sales
Medical Units £26,495 £215,960 £335,940 £434,925 £599,900
STC £1,195 £4,780 £5,975 £7,170 £7,170
Parts £1,000 £1,000 £1,000 £1,000 £1,000
Loading Ramps and Additions £1,000 £9,000 £15,000 £21,000 £26,250
Total Sales £29,690 £230,740 £357,915 £464,095 £634,320
Direct Unit Costs Year 1 Year 2 Year 3 Year 4 Year 5
Medical Units £5,300.00 £5,700.00 £6,000.00 £6,200.00 £6,400.00
STC £225.00 £250.00 £275.00 £275.00 £275.00
Parts £750.00 £750.00 £750.00 £750.00 £750.00
Loading Ramps and Additions £200.00 £300.00 £350.00 £400.00 £450.00
Direct Cost of Sales
Medical Units £5,300 £45,600 £72,000 £93,000 £128,000
STC £225 £1,000 £1,375 £1,650 £1,650
Parts £750 £750 £750 £750 £750
Loading Ramps and Additions £200 £1,800 £3,500 £4,800 £6,750
Subtotal Direct Cost of Sales £6,475 £49,150 £77,625 £100,200 £137,150

5.3 Milestones

The following table lists important program milestones, with dates and responsibilities assigned, and a budget for each. The milestone schedule indicates our emphasis on planning for implementation.

**Names have been removed from the table below for confidentiality.

Milestones
Milestone Start Date End Date Budget Manager Department
Business Plan 1/1/2000 2/15/2000 £100 ** Management
Prototype Unit 1/20/2000 4/15/2000 £1,000 ** Management
Financial Backing Presentations 4/15/2000 4/30/2000 £500 ** Management
Secure Business Name and Legal 4/15/2000 4/30/2000 £1,000 ** Management
Stationery 4/30/2000 5/15/2000 £300 ** Management
Office Location 8/1/2000 8/15/2000 £525 ** Management
Office Furniture and Equipment 8/1/2000 8/15/2000 £3,700 ** Management
Start STC Paperwork and Drawings 3/15/2000 12/30/2000 £3,500 ** Consultant
PMA Approval with FAA-MIDO 9/1/2000 11/1/2000 £200 ** Management
Brochures and Initial Mailings 10/1/2000 11/15/2000 £3,000 ** Sales dept.
Totals £13,825
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Sales Forecast
Year 1 Year 2 Year 3 Year 4 Year 5
Unit Sales
Medical Units 1 8 12 15 20
STC 1 4 5 6 6
Parts 1 1 1 1 1
Loading Ramps and Additions 1 6 10 12 15
Total Unit Sales 4 19 28 34 42
Unit Prices Year 1 Year 2 Year 3 Year 4 Year 5
Medical Units £26,495.00 £26,995.00 £27,995.00 £28,995.00 £29,995.00
STC £1,195.00 £1,195.00 £1,195.00 £1,195.00 £1,195.00
Parts £1,000.00 £1,000.00 £1,000.00 £1,000.00 £1,000.00
Loading Ramps and Additions £1,000.00 £1,500.00 £1,500.00 £1,750.00 £1,750.00
Sales
Medical Units £26,495 £215,960 £335,940 £434,925 £599,900
STC £1,195 £4,780 £5,975 £7,170 £7,170
Parts £1,000 £1,000 £1,000 £1,000 £1,000
Loading Ramps and Additions £1,000 £9,000 £15,000 £21,000 £26,250
Total Sales £29,690 £230,740 £357,915 £464,095 £634,320
Direct Unit Costs Year 1 Year 2 Year 3 Year 4 Year 5
Medical Units £5,300.00 £5,700.00 £6,000.00 £6,200.00 £6,400.00
STC £225.00 £250.00 £275.00 £275.00 £275.00
Parts £750.00 £750.00 £750.00 £750.00 £750.00
Loading Ramps and Additions £200.00 £300.00 £350.00 £400.00 £450.00
Direct Cost of Sales
Medical Units £5,300 £45,600 £72,000 £93,000 £128,000
STC £225 £1,000 £1,375 £1,650 £1,650
Parts £750 £750 £750 £750 £750
Loading Ramps and Additions £200 £1,800 £3,500 £4,800 £6,750
Subtotal Direct Cost of Sales £6,475 £49,150 £77,625 £100,200 £137,150
Milestones
Milestone Start Date End Date Budget Manager Department
Business Plan 1/1/2000 2/15/2000 £100 ** Management
Prototype Unit 1/20/2000 4/15/2000 £1,000 ** Management
Financial Backing Presentations 4/15/2000 4/30/2000 £500 ** Management
Secure Business Name and Legal 4/15/2000 4/30/2000 £1,000 ** Management
Stationery 4/30/2000 5/15/2000 £300 ** Management
Office Location 8/1/2000 8/15/2000 £525 ** Management
Office Furniture and Equipment 8/1/2000 8/15/2000 £3,700 ** Management
Start STC Paperwork and Drawings 3/15/2000 12/30/2000 £3,500 ** Consultant
PMA Approval with FAA-MIDO 9/1/2000 11/1/2000 £200 ** Management
Brochures and Initial Mailings 10/1/2000 11/15/2000 £3,000 ** Sales dept.
Totals £13,825