NW Architecture will be an architectural firm specializing in residential, commercial and industrial architecture in domestic and international markets based out of the Bay Area near San Francisco, California. The firm will provide architectural services using technologically superior processes, providing greater value for clients and enhanced design and construction.
The target client is segmented into four categories; home owners, developers, government, and contractors. NW Architecture's competitive edge will be the knowledge of digital-based design resources. Superior customer service will also be a point of firm differentiation.
First year sales are expected to reach £102,000 and increase to £500,000 by the third year of operation. We will be profitable within three years of starting.
The most significant challenges ahead include securing a suitable location, establishing the initial client base, and ultimately positioning the firm to be able to have a presence in a larger, global market.
This business plan outlines the objective, focus, and implementation of this start-up firm.
NW Architecture offers a new type of digital interactive media for both the client and the builder. This media will clearly show the client and the builder exactly what the design will look like and the method of construction.
With this new form of media the client doesn't have to know anything about architectural graphics or terminology (floor plans, sections, elevations & construction documents) to have a clear understanding of what the end result will look like. This is possible through the use of computer-rendered images and interactive video.
This media will be taken one step further by using it in the construction documents as well. The builder will be provided with an interactive video rendering of the entire building containing both visual photographic quality images and construction specs. Every last detail will be worked out in three dimensions in such a way that anyone who knows how to use a computer will be able to access and understand this new means of architectural presentation.
1.2 Keys to Success
Provide a service that is technologically superior to the competition's.
Utilizing a diverse staff of architects to provide a wide variety of product styles.
A large array of global connections.
Sales of £500,000 in Year 3 and £700,000 by Year 4.
Market expansion of 20% per year via the Internet.
Creating new niche in market by Year 4 of three dimensional construction documents and interactive digital presentation to clients.