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Art Packaging Installation Business Plan

The Art Sentry

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Executive Summary

The Art Sentry is a professional art packager and installer serving both residential and corporate markets.  Dan Klutz, the founder and owner is a 12 year industry veteran who, while working with the Portland Art Museum, designed a new and innovative packaging system that has since been adopted by seven other national-class museums.  Dan will be offering his skills to the Portland, OR art market.

Currently, the art packaging/installation market is relatively small.  There are several generalists that perform similar work; however, their skill level is generally not adequate to ensure the safety of valuable art work. The skills necessary take time to develop, and Dan, who possesses these skills, currently leverages this experience as a competitive advantage.

Through superior service and customer attention, Dan will steadily grow The Art Sentry's market share, generating £64,000 in revenue by the end of year three.

1.1 Objectives

The objectives for the first three years of operation include:

  1. To create a home-based business whose primary goal is to exceed customer's expectations.
  2. To increase the number of clients by 20% a year through superior performance and word-of-mouth referrals.
  3. To develop a sustainable home business, surviving off of its own cash flow.

1.2 Mission

The Art Sentry's mission is to provide the customer with professional packaging and hanging services for art work.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers. 

1.3 Keys to Success

The key to success will be to provide customers with personal, professional attention and service.