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Bed and Breakfast - Caribbean - Business Plan

Vette Kat Harbour Bed and Breakfast

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Executive Summary

The Vette Kat Harbour Bed & Breakfast will be a charming bed and breakfast (B & B) located overlooking Vette Kat Harbour on our beautiful Caribbean island.  The island is well known for its beauty and history.  The B & B will be set up as a LLC of Kayman St. Lucia and will reside in the St. Lucia's home.  Their home is the centerpiece for the entire B & B experience.  There will be up to seven guest rooms to choose from.  The facility has a wonderful centralized living room where the guests may socialize, a private garden patio, and the Buccaneer Culinary Centre on the property.

At first glance you might not even notice the unassuming white building festooned with flags of many nations.  But once inside the front door you realize that this could only be the Vette Kat Harbour Bed & Breakfast.  A graceful gato gordo may greet you as one of the staff takes your bags and leads you to a cozy alcove for Passion Fruit tea and delicate biscuits.

From an 18th Century portrait high above a crackling fire, famed French Gastronome Fromage LeGrande smiles approvingly.  Steps away an enchanting courtyard beckons through French doors while the sparkle of crystal and silver on nearby tables hints at pleasures to come.  Wherever you look fragrant flowers, richly layered fabrics and wall coverings and amethyst-studded ceilings form a bewitching backdrop for the owner’s superb collection of art and antiques.

The inn's personalized approach to serving its guests will be consistently rated amongst the World's Best by readers of Travel + Leisure magazine as well as others.  Indeed, one will have the sense that anything might be possible here.  Breakfast can be brought to your room or served in the light–filled Terrace Room overlooking the garden.  Should you wish to take to the countryside or the seaside for lunch, the staff will pack you an unforgettable picnic and suggest a scenic route to some of the most spectacular scenery on the island.  Returning to the inn for afternoon tea in the living room will be a treat.  Attention to detail will clearly be the hallmark of this magical place.

The Market
Within the hospitality industry, the Vette Kat Harbour Bed & Breakfast will be competing with hotels as there are no other B & Bs in the general area.  The Vette Kat Harbour Bed & Breakfast facilities are far nicer than other hotels in the area.  All of the hotels in the area are fairly standard chain hotels, nothing noteworthy.  The Vette Kat Harbour Bed & Breakfast - on the other hand, is a beautiful, elegant home - on a quiet street, in a small town, on the sea. 

The Vette Kat Harbour Bed & Breakfast has different target groups that it is going to successfully attract.  The first are people from the region that just want to get away for the weekend.  They may have activities planned for the weekend at the parks, local towns or just choose to relax in a comfortable setting.  The second group are travelers who are sailing through the area prefer to stay in B & Bs - instead of a hotel/motel, or on board their boats.  Others will just want to have the experience of service presented by an Executive Chef.  While we will certainly get customers that fall outside of these groups, this classification should be fairly accurate.

Competitive Edge
The Vette Kat Harbour Bed & Breakfast has two distinct competitive edges that differentiates it from the competition.  The first is the never-ending attention to detail and customer service.  The St. Lucia's recognize that their mission is to ensure that their customers have the finest stay with them.  Both Kayman and Jenné will do whatever it takes to ensure the customer's happiness.  This will be showcased in breakfast which will offer Starbucks Authorized and Certified Training System of Coffee and Tazo Tea service.

We will have full Barrista services complete with Cafe Au Lait and four selections of coffee daily.  Teas will be from the Tazo collection and number eight per day showcased.  Our baked goods and breakfast will be amazing and celebrate the guests with offerings of traditional simple pleasures, to gourmet exotic entrees to heart-healthy options endorsed by the American Heart Association.  Island Style Skillet Conch grilled to perfection and served with Red-eye Gravy over Hand Rolled Biscuits or Challah Bread Dipped French Toast with Guava and Mango on top and then dusted incessantly with Powdered Sugar are a few examples of simple pleasures.  Pancetta, Sundried Tomato and California Asparagus Fritattas are an example of a gourmet selection while the offering of Egg Beaters, fresh juices with 100% juice and Wheat breads, Spelt or Hearty Grain Muffins are offerings of healthy cuisine.  Whether a guest is desirous of splurging or maintaining a regimen - our full medical cuisine knowledge will be handy and unheard of in the region.  So will our famous Caribbean White Chocolate Chip, Macadamia, Pineapple and Walnut cookies that everyone raves about!

Their second competitive edge is the unique facility.  The facility is so wonderful in part because of the actual structure - which is a magical place to behold and stay at.  The tiffany lamps inside, the original gas, solid-silver fixture lamps and antiques are all amazing - as are the historic stories of Executive Chef Kayman's foods, dishes and cooking all over the world. 

Management Team
The Vette Kat Harbour B & B will be able to execute on its strong business model because of its management.  Kayman has earned his MBA providing the establishment with invaluable business skills.  Kayman also has unique experiences and talents that no other innkeeper has.  As Kayman's extended resumes for Chef, Marketing VP and B & B GM show - he has deep and successful experience in all three avenues needed.  Kayman has been the GM for world-class resorts, hotels and B & B's each of which experienced escalated profits and program growth.  Kayman will be assisted by numerous Presidents, famed Executive Chefs from television and industry magnates/titans/CEO's.  Kayman's fame around the world on TV, the TODAY show and more will also bring TV exposure, shows and once again - Kayman will go live weekly on the radio and in magazines.  Kayman will be assisted by his step-son, Max Nevis and wife, Jenné Sequa -  both trained Chefs from Country Club and restaurant work experiences.  Kayman will continue to work for the company he has been with for 13 years now.

The Vette Kat Harbour B & B will be able to leverage its amazing facility and turn it into a beautiful, special B & B serving our inter-island community.  This will be done through the passion and experience of Kayman St. Lucia.  The B & B will become profitable by month three and will earn a respectable profit by the end of year one.

1.1 Objectives

The objectives of the Vette Kat Harbour Bed & Breakfast for the first five years of operation include:

  • To create a B & B whose primary goal is to exceed customer's expectations along the lines learned of, "unprecedented hospitality and service standards," learned by the our world renown Chef.
  • The Vette Kat Harbour Bed & Breakfast will increase visitors every week throughout the year.
  • To increase our number of clients by 10% per year through superior service to 50% occupancy in Year 5.
  • To develop a sustainable business, surviving off its own cash flow, exceeding set data.  Customer Comment Cards should score 92 or above on average.
  • To develop a sustainable Buccaneer Culinary Centre which survives off of its own cash flow, changes exhibits and contributes to the Bed and Breakfast operation by increased demographic draw.  Customer Comment Cards should score 85 or above on average.
  • To operate as green an operation as possible spanning water, power and emissions.  Thusly becoming a lighthouse in the region for others.
  • To contribute to the community in a loving and giving manner which allows us to preserve our island community.  This will be measured by awards received.

1.2 Mission

The Mission of the Vette Kat Harbour B & B is:

"We are committed to being the preferred Bed and Breakfast Inn for the Vette Kat Harbour area and surrounding islands as well.  We will exceed the expectations of our guests and colleagues by providing a contemporary, world class experience, through continuous commitment to the development of our colleagues and product to achieve maximum growth and profitability."

For some the inn will be a romantic fantasy world far removed from the harsh realities of modern day life, for others it will be a culinary oasis akin to visiting a multi-starred restaurant.  Some will be surprised – and relieved – that the inn doesn’t take itself too seriously.  Guests often will remark that while the interiors could be called grand they are also whimsical and wonderfully comfortable.

1.3 Keys to Success

In order to succeed, the Vette Kat Harbour Bed & Breakfast will strive to achieve the following goals:

  • Position the Vette Kat Harbour inn as the best B & B in the region among tourists and travelers.
  • Build strong market position among the local patrons within a 120 mile radius.
  • Maintain sound financial management of the venture.
  • Link into the strongest referral engines and B & B Association engines for room bookings.
  • Automate our full digital calendar and room night booking system onto our website.
  • Offer unique experiences and service to our guests.