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Plan Outline
Business Analysis Publishing Business Plan
The Wonderkind
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Frank Peanut - CEO | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 |
| Jacob Sweller | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £0 | £100 | £0 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £0 | £100 | £100 | £100 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £100 | £100 | £100 | £0 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £100 | £0 | £100 | £200 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £0 | £100 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £100 | £100 | £100 | £100 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £0 | £100 | £0 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £100 | £200 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £100 | £200 |
| Analyst | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £200 |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 | 7 | 7 | 10 | 9 | |
| Total Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,400 | £2,500 | £2,500 | £2,800 | £3,100 | |
| General Assumptions | ||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| Current Interest Rate | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% |
| Long-term Interest Rate | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% | 8.75% |
| Tax Rate | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% | 15.00% |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,099 | £4,264 | £4,401 | £5,867 | £6,400 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £113 | £269 | £326 | £404 | £448 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £113 | £269 | £326 | £404 | £448 | |
| Gross Margin | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,986 | £3,995 | £4,075 | £5,463 | £5,952 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 94.62% | 93.69% | 92.59% | 93.11% | 93.00% | |
| Expenses | |||||||||||||
| Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,400 | £2,500 | £2,500 | £2,800 | £3,100 | |
| Sales and Marketing and Other Expenses | £200 | £200 | £300 | £500 | £600 | £600 | £600 | £650 | £650 | £650 | £650 | £650 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Insurance | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 10% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £240 | £250 | £250 | £280 | £310 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £200 | £200 | £300 | £500 | £600 | £600 | £600 | £3,290 | £3,400 | £3,400 | £3,730 | £4,060 | |
| Profit Before Interest and Taxes | (£200) | (£200) | (£300) | (£500) | (£600) | (£600) | (£600) | (£1,304) | £595 | £675 | £1,733 | £1,892 | |
| EBITDA | (£200) | (£200) | (£300) | (£500) | (£600) | (£600) | (£600) | (£1,304) | £595 | £675 | £1,733 | £1,892 | |
| Interest Expense | £15 | £15 | £29 | £29 | £29 | £29 | £29 | £29 | £29 | £29 | £29 | £29 | |
| Taxes Incurred | (£32) | (£32) | (£49) | (£79) | (£94) | (£94) | (£94) | (£200) | £85 | £97 | £256 | £279 | |
| Net Profit | (£182) | (£182) | (£280) | (£450) | (£535) | (£535) | (£535) | (£1,133) | £481 | £549 | £1,449 | £1,584 | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | -53.96% | 11.28% | 12.48% | 24.69% | 24.74% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Cash from Receivables | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,120 | £3,254 | £4,337 | £5,183 | |
| Subtotal Cash from Operations | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,120 | £3,254 | £4,337 | £5,183 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £2,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £2,000 | £0 | £0 | £0 | £0 | £0 | £1,120 | £3,254 | £4,337 | £5,183 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,400 | £2,500 | £2,500 | £2,800 | £3,100 | |
| Bill Payments | £6 | £182 | £186 | £285 | £453 | £535 | £535 | £545 | £847 | £1,285 | £1,361 | £1,622 | |
| Subtotal Spent on Operations | £6 | £182 | £186 | £285 | £453 | £535 | £535 | £2,945 | £3,347 | £3,785 | £4,161 | £4,722 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £6 | £182 | £186 | £285 | £453 | £535 | £535 | £2,945 | £3,347 | £3,785 | £4,161 | £4,722 | |
| Net Cash Flow | (£6) | (£182) | £1,814 | (£285) | (£453) | (£535) | (£535) | (£2,945) | (£2,228) | (£532) | £176 | £461 | |
| Cash Balance | £15,094 | £14,912 | £16,726 | £16,440 | £15,988 | £15,453 | £14,918 | £11,974 | £9,746 | £9,214 | £9,390 | £9,852 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £15,100 | £15,094 | £14,912 | £16,726 | £16,440 | £15,988 | £15,453 | £14,918 | £11,974 | £9,746 | £9,214 | £9,390 | £9,852 |
| Accounts Receivable | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,099 | £5,244 | £6,391 | £7,921 | £9,138 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £15,100 | £15,094 | £14,912 | £16,726 | £16,440 | £15,988 | £15,453 | £14,918 | £14,073 | £14,989 | £15,605 | £17,312 | £18,990 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £15,100 | £15,094 | £14,912 | £16,726 | £16,440 | £15,988 | £15,453 | £14,918 | £14,073 | £14,989 | £15,605 | £17,312 | £18,990 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £176 | £176 | £270 | £435 | £517 | £517 | £517 | £805 | £1,240 | £1,307 | £1,565 | £1,659 |
| Current Borrowing | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £176 | £176 | £2,270 | £2,435 | £2,517 | £2,517 | £2,517 | £2,805 | £3,240 | £3,307 | £3,565 | £3,659 |
| Long-term Liabilities | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Total Liabilities | £2,000 | £2,176 | £2,176 | £4,270 | £4,435 | £4,517 | £4,517 | £4,517 | £4,805 | £5,240 | £5,307 | £5,565 | £5,659 |
| Paid-in Capital | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 | £14,000 |
| Retained Earnings | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) | (£900) |
| Earnings | £0 | (£182) | (£365) | (£645) | (£1,094) | (£1,629) | (£2,164) | (£2,699) | (£3,832) | (£3,351) | (£2,802) | (£1,353) | £231 |
| Total Capital | £13,100 | £12,918 | £12,735 | £12,455 | £12,006 | £11,471 | £10,936 | £10,401 | £9,268 | £9,749 | £10,298 | £11,747 | £13,331 |
| Total Liabilities and Capital | £15,100 | £15,094 | £14,912 | £16,726 | £16,440 | £15,988 | £15,453 | £14,918 | £14,073 | £14,989 | £15,605 | £17,312 | £18,990 |
| Net Worth | £13,100 | £12,918 | £12,735 | £12,455 | £12,006 | £11,471 | £10,936 | £10,401 | £9,268 | £9,749 | £10,298 | £11,747 | £13,331 |
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Portfolio View (£12.95/mo.) | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 60 | 100 | 160 | 200 | 200 |
| Portfolio View (£129.95/yr.) | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 80 | 120 | 120 | 160 |
| Premium Service (£24.95/mo.) | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 53 | 53 | 10 | 48 | 52 |
| Premium Service (£260/yr.) | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 36 | 36 | 36 | 36 |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 113 | 269 | 326 | 404 | 448 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Portfolio View (£12.95/mo.) | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £12.95 | £12.95 | £12.95 | £12.95 | £12.95 | |
| Portfolio View (£129.95/yr.) | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £10.83 | £10.83 | £10.83 | £10.83 | |
| Premium Service (£24.95/mo.) | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £24.95 | £24.95 | £24.95 | £24.95 | £24.95 | |
| Premium Service (£260/yr.) | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £21.67 | £21.67 | £21.67 | £21.67 | |
| Other | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | |
| Sales | |||||||||||||
| Portfolio View (£12.95/mo.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £777 | £1,295 | £2,072 | £2,590 | £2,590 | |
| Portfolio View (£129.95/yr.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £866 | £1,300 | £1,300 | £1,733 | |
| Premium Service (£24.95/mo.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,322 | £1,322 | £250 | £1,198 | £1,297 | |
| Premium Service (£260/yr.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £780 | £780 | £780 | £780 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,099 | £4,264 | £4,401 | £5,867 | £6,400 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Portfolio View (£12.95/mo.) | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 |
| Portfolio View (£129.95/yr.) | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £1.00 | £1.00 | £1.00 | £1.00 |
| Premium Service (£24.95/mo.) | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £1.00 | £1.00 | £1.00 | £1.00 | £1.00 |
| Premium Service (£260/yr.) | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £1.00 | £1.00 | £1.00 | £1.00 |
| Other | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| Direct Cost of Sales | |||||||||||||
| Portfolio View (£12.95/mo.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £60 | £100 | £160 | £200 | £200 | |
| Portfolio View (£129.95/yr.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £80 | £120 | £120 | £160 | |
| Premium Service (£24.95/mo.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £53 | £53 | £10 | £48 | £52 | |
| Premium Service (£260/yr.) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £36 | £36 | £36 | £36 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £113 | £269 | £326 | £404 | £448 | |