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Plan Outline
Cafe Bistro Coffeehouse Business Plan
The Watertower Cafe
Company Summary
The Watertower is a bistro and coffeehouse facility located in a renovated house immediately adjacent to the Studioplex on Auburn residential loft development. The Watertower derives its name from an historic 200+ foot tall watertower located on the grounds of the restaurant, and immediately across the street from the main entrance of the Studioplex facility. Architecturally, this watertower will serve as a beacon/locator for our facility as it towers over the southern end of the Old Fourth Ward neighborhood and the eastern end of the Sweet Auburn residential and business district.
The facility is bordered by Auburn Avenue to the south and Irwin Street to the north. Residential live/work townhouses are planned for construction across the street from, and adjacent to, The Watertower on Irwin Street.
2.1 Company Ownership
The Watertower is a privately held limited liability corporation wholly owned by David N. Patton IV(80%) and the Historic District Development Corporation (20%).
2.2 Start-up Summary
The start-up costs for The Watertower cafe can be found in the chart and table below.
Since the business property is located in an enterprise zone, property taxes on the property are abated for the initial years covered by the business plan. The owner/general manager will be responsible for maintaining insurance that will cover the loss of the building and all of its contents, as well as insurance covering business interruption and death or injury to himself.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | £2,000 |
| Stationery etc. | £500 |
| Brochures | £500 |
| Consultants | £1,500 |
| Insurance | £1,745 |
| Debt Service | £5,000 |
| Licenses/Tax/Deposits | £12,000 |
| Expensed Equipment | £36,600 |
| Employee/Payroll | £26,834 |
| Accounting | £1,000 |
| Soft Opening Expense | £4,000 |
| Grand Opening Advertising | £3,000 |
| Misc. Expenses | £2,000 |
| Total Start-up Expenses | £96,679 |
| Start-up Assets | |
| Cash Required | £100,000 |
| Start-up Inventory | £61,157 |
| Other Current Assets | £0 |
| Long-term Assets | £595,040 |
| Total Assets | £756,197 |
| Total Requirements | £852,876 |
| Start-up Funding | |
| Start-up Expenses to Fund | £96,679 |
| Start-up Assets to Fund | £756,197 |
| Total Funding Required | £852,876 |
| Assets | |
| Non-cash Assets from Start-up | £656,197 |
| Cash Requirements from Start-up | £100,000 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £100,000 |
| Total Assets | £756,197 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £29,850 |
| Long-term Liabilities | £695,399 |
| Accounts Payable (Outstanding Bills) | £29,627 |
| Other Current Liabilities (interest-free) | £0 |
| Total Liabilities | £754,876 |
| Capital | |
| Planned Investment | |
| Investor 1(Home Equity/Pre-develop. Invest) | £64,000 |
| Investor 2(Pre-development Investment) | £34,000 |
| Other | £0 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £98,000 |
| Loss at Start-up (Start-up Expenses) | (£96,679) |
| Total Capital | £1,321 |
| Total Capital and Liabilities | £756,197 |
| Total Funding | £852,876 |
2.3 Company Locations and Facilities
The Watertower will be located in a newly renovated facility designed by the architectural firm of Richard Rauh & Associates, Atlanta, GA.
The facility will be divided equally between the cafe/restaurant function and the coffeehouse/entertainment function. The restaurant will feature dining room seating for approximately 100 patrons and flexible indoor/outdoor patio seating for an additional 40 patrons. The cafe/coffeehouse will provide a full-service dine-in and carry-out coffee-based beverages, as well as a dessert bar. The coffeehouse/cafe portion of the business will also contain a full-service bar, a small entertainment stage, and niche magazines and newspapers available for purchase. The coffeehouse will maintain ample indoor/outdoor seating under a covered patio space shared with the restaurant.
The facility's perimeter will feature a simple garden and bocci courts which will provide comfortable waiting areas during the warm weather months.
Finally, an historic 200+ foot watertower forms the centerpiece of the grounds immediately adjacent to the proposed business. This watertower, constructed in 1906, features extraordinary cathedral-like interior space. It is our hope that our construction plans will support dramatic lighting of the tower after sundown, creating a rather visible nighttime landmark for northeast Atlanta.