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Cell Phones Retailer Business Plan

Garbles Cellular Phones

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Executive Summary

Cellular telephones have revolutionized the communications arena, redefining how we perceive voice communications. Traditionally, cellular phones remained out of the hands of most consumers due to their high cost. As a result, cell phone carriers have invested time and resources into finding ways to give the systems higher capacity and thus lower cost. Cell systems are benefiting from this research and starting to develop into large-scale consumer products.

Today, cellular phones are truly consumer electronics devices with over 59 million subscribers. The Nokia Bowl and Qualcomm Stadium are further evidence of the idea that cell phones are consumer electronics devices. Cell phones have ceased to be an exclusive status symbol of high-powered lawyers and are now in the hands of millions of consumers.

Garbles Cellular Phones, Inc. is taking advantage of an opportunity to become a highly distinguished and recognized leader in the cellular communications industry. It is the goal of our company to become established as the leading distributor of wireless communications services in the metro Niceburg area.

In order to achieve this goal, Garbles Cellular Phones' critical success factors will be to identify emerging trends and integrate them into our company operations, respond quickly to technology changes/be there early, provide high-quality services, invest time and money in marketing and advertising, expand into specialty markets, and stay ahead of the "technology curve."

The company was initially formed as a sole proprietorship by Mr. Seramed Garbles in the East Atlantic Island Archipelago (EAIA), and succeeded tremendously in that market. Capitalizing on the growing wireless communications industry and based on their success in EAIA the Garbles family decided to expand their company's operations to the U.S.A. and create a niche market for its products and accessories.

1.1 Keys to Success

Our company keys to success will include:

  1. Provide excellent customer service
  2. Grow and maintain a referral network of customers
  3. Focus expertise in GSM cellular phones and GSM cellular phone programs
  4. Respond rapidly to customer problems with product or plan

1.2 Mission

Garbles Cellular's mission is to offer its customers the highest quality cell phone products and services. Its owner focuses on personalized service to his customers by offering convenience and rapid service. Additionally, Garbles Cellular has the technological expertise to assist customers in picking the product and service that best meets their  needs. Finally, our staff will have strong vendor relationships with the product suppliers and will be able to meet customers' demand for the newest innovation in cellular phone technology.

We believe it is important to remain an active member of the community, and to impact people's lives in more ways than deriving a profit from them. We propose to host community events that bring out the best in people.

1.3 Objectives

The company plans to focus on the following target markets that will provide us with the greatest market penetration: the specialty business users, the general business users, and the personal users. We intend to offer products and service packages that are priced appropriately for each segment and will offer the services that best suit each segment's needs.

The suburb of Pleasant Village, picked to be our headquarters' location, is a focal point in the Niceburg area. Located a few miles south of downtown Niceburg, it is a community with a small town atmosphere but big city conveniences. 

The Metro Niceburg area is populated today by more than 700,000 inhabitants, is home to 13 Fortune 500 and 24 Fortune 1,000 company headquarters. The Metropolitan Niceburg Chamber of Commerce and corporate executives are committed to actively recruiting new companies to the region. Public and private partnerships with business, financial and nonprofit communities are key to spurring quality job creation and investment throughout the city’s neighborhoods.

Our company will center on serving the growing the Niceburg community (presently at a 6% per year rate) as well as concentrating on the local Pleasant Village population, banking on the current growing trend of using mobile phones.

Our company will concentrate on selling Global System for Mobile Communications (GSM) protocol cellular phones - sales, services and support.

Business Objectives

  • Company growth
  • Become established as the leading distributor of cellular phones and wireless communications services
  • Increase number of retail outlets

Financial Objectives

  • Create and increase revenue

Marketing Objectives

  • Increase marketing efforts
  • Expand market area
  • Expand marketing reach
  • Brand recognition
  • Increase telemarketing efforts
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