The Kid's Community College® website will be the virtual business card and portfolio for the college, as well as its online "home."
It will showcase the campus, curriculum and activity calendar for the school. It will also provide for an Internet background of the instructors, online projects posted by the students, the campus newsletter and online enrollment.
The Kid's Community College® website will be simple, yet classy and well designed, but at the same time, in keeping with the latest trends in user interface design. A site that is too flashy, or tries to use too much of the latest technology can be over-done, and may not be supported by all browsers.
The key to the website strategy will be presenting a very well designed and informative Web presence that will market the Kid's Community College® image, service offerings and community commitment.
Website Marketing Strategy
The Kid's Community College® website will embody the mission of the college. It will not only offer visitors the opportunity to "look around" the campus, but it will give them a good idea of the level of quality and service they can come to expect from the college.
Mostly informative in nature, the website will be a digital representation of our physical self.
The Kid's Community College® website will be developed by the college founder, Timothy B. Kilpatrick, Sr., who has over 17 years of Information Technology experience. Formation Technologies will host the site.
The site will be developed using Macromedia Dreamweaver 4, which will allow for support outside of Mr. Kilpatrick's involvement. The initial maintenance of the site will be done by Mr. Kilpatrick.