| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Toys and Games | 0% | 0 | 0 | 0 | 79 | 213 | 295 | 610 | 1,358 | 1,957 | 3,043 | 4,314 | 5,753 |
| Books | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 272 | 326 | 761 | 863 | 2,397 |
| Software | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 326 | 761 | 1,079 | 1,438 |
| Total Unit Sales | 0 | 0 | 0 | 79 | 213 | 295 | 610 | 1,630 | 2,609 | 4,565 | 6,256 | 9,588 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Toys and Games | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | |
| Books | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | |
| Software | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | |
| Sales | |||||||||||||
| Toys and Games | £0 | £0 | £0 | £2,370 | £6,390 | £8,850 | £18,300 | £40,740 | £58,710 | £91,290 | £129,420 | £172,590 | |
| Books | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £5,440 | £6,520 | £15,220 | £17,260 | £47,940 | |
| Software | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £13,040 | £30,440 | £43,160 | £57,520 | |
| Total Sales | £0 | £0 | £0 | £2,370 | £6,390 | £8,850 | £18,300 | £46,180 | £78,270 | £136,950 | £189,840 | £278,050 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Toys and Games | 0.00% | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 |
| Books | 0.00% | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 |
| Software | 0.00% | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 |
| Direct Cost of Sales | |||||||||||||
| Toys and Games | £0 | £0 | £0 | £948 | £2,556 | £3,540 | £7,320 | £16,296 | £23,484 | £36,516 | £51,768 | £69,036 | |
| Books | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,176 | £2,608 | £6,088 | £6,904 | £19,176 | |
| Software | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £5,216 | £12,176 | £17,264 | £23,008 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £948 | £2,556 | £3,540 | £7,320 | £18,472 | £31,308 | £54,780 | £75,936 | £111,220 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production Personnel | |||||||||||||
| VP Support | £0 | £0 | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £4,000 | £4,000 | £4,000 | |
| Support Engineers | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Support Technicians | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £6,000 | £6,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £6,500 | £6,500 | £6,500 | £6,500 | £9,500 | £9,500 | £10,000 | £13,000 | £13,000 | |
| Sales and Marketing Personnel | |||||||||||||
| VP Sales & Marketing | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Business Development | £0 | £0 | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | |
| Sales Systems | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Sales Technicians | £0 | £0 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £3,000 | £3,900 | £5,200 | £6,800 | £9,200 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | |
| Subtotal | £5,000 | £5,000 | £10,500 | £14,000 | £14,000 | £14,000 | £16,000 | £16,500 | £17,400 | £18,700 | £20,300 | £22,700 | |
| General and Administrative Personnel | |||||||||||||
| CEO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| CFO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| General Admin | £0 | £0 | £0 | £0 | £0 | £3,000 | £3,300 | £4,300 | £5,500 | £6,700 | £7,900 | £12,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | |
| Subtotal | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £15,000 | £15,300 | £16,300 | £17,500 | £18,700 | £19,900 | £24,000 | |
| Other Personnel | |||||||||||||
| CTO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Devel Systems | £0 | £0 | £0 | £0 | £0 | £0 | £4,000 | £4,400 | £5,100 | £6,400 | £7,900 | £12,000 | |
| Devel Engineers | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £3,000 | £4,500 | £6,000 | £9,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £9,000 | £9,400 | £13,100 | £15,900 | £18,900 | £26,000 | |
| Total People | 4 | 4 | 5 | 6 | 6 | 7 | 9 | 11 | 13 | 15 | 17 | 18 | |
| Total Payroll | £20,000 | £20,000 | £25,500 | £35,500 | £35,500 | £40,500 | £46,800 | £51,700 | £57,500 | £63,300 | £72,100 | £85,700 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £0 | £2,370 | £6,390 | £8,850 | £18,300 | £46,180 | £78,270 | £136,950 | £189,840 | £278,050 | |
| Direct Cost of Sales | £0 | £0 | £0 | £948 | £2,556 | £3,540 | £7,320 | £18,472 | £31,308 | £54,780 | £75,936 | £111,220 | |
| Production Payroll | £0 | £0 | £0 | £6,500 | £6,500 | £6,500 | £6,500 | £9,500 | £9,500 | £10,000 | £13,000 | £13,000 | |
| Fulfillment | £0 | £0 | £2,000 | £2,079 | £2,213 | £2,295 | £2,610 | £3,630 | £4,610 | £6,565 | £8,255 | £11,588 | |
| Total Cost of Sales | £0 | £0 | £2,000 | £9,527 | £11,269 | £12,335 | £16,430 | £31,602 | £45,418 | £71,345 | £97,191 | £135,808 | |
| Gross Margin | £0 | £0 | (£2,000) | (£7,157) | (£4,879) | (£3,485) | £1,870 | £14,578 | £32,852 | £65,605 | £92,649 | £142,242 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | -301.98% | -76.35% | -39.38% | 10.22% | 31.57% | 41.97% | 47.90% | 48.80% | 51.16% | |
| Operating Expenses | |||||||||||||
| Sales and Marketing Expenses | |||||||||||||
| Sales and Marketing Payroll | £5,000 | £5,000 | £10,500 | £14,000 | £14,000 | £14,000 | £16,000 | £16,500 | £17,400 | £18,700 | £20,300 | £22,700 | |
| Online Advertising | £5,000 | £17,900 | £22,000 | £26,100 | £29,535 | £36,735 | £46,335 | £63,135 | £81,135 | £95,535 | £105,135 | £112,335 | |
| Other Advertising | £0 | £0 | £11,535 | £23,535 | £34,435 | £39,835 | £44,335 | £50,735 | £54,235 | £58,335 | £61,885 | £65,535 | |
| Collaterals | £2,000 | £0 | £0 | £10,000 | £0 | £0 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Events | £0 | £0 | £0 | £10,000 | £0 | £0 | £10,000 | £0 | £0 | £0 | £0 | £0 | |
| Public Relations | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Website Infrastructure | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £12,000 | £12,000 | £12,000 | £12,000 | £12,000 | £12,000 | |
| Other Sales and Marketing Expenses | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Total Sales and Marketing Expenses | £16,000 | £26,900 | £48,035 | £90,635 | £84,970 | £97,570 | £137,670 | £151,370 | £173,770 | £193,570 | £208,320 | £221,570 | |
| Sales and Marketing % | 0.00% | 0.00% | 0.00% | 3824.26% | 1329.73% | 1102.49% | 752.30% | 327.78% | 222.01% | 141.34% | 109.73% | 79.69% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £15,000 | £15,300 | £16,300 | £17,500 | £18,700 | £19,900 | £24,000 | |
| Marketing/Promotion | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,000 | |
| Leased Equipment | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | |
| Utilities | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Insurance | £500 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Rent | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Payroll Taxes | 15% | £3,000 | £3,000 | £3,825 | £5,325 | £5,325 | £6,075 | £7,020 | £7,755 | £8,625 | £9,495 | £10,815 | £12,855 |
| Other General and Administrative Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total General and Administrative Expenses | £16,450 | £15,950 | £16,775 | £18,275 | £18,275 | £24,025 | £28,270 | £30,005 | £32,075 | £34,145 | £36,665 | £44,805 | |
| General and Administrative % | 0.00% | 0.00% | 0.00% | 771.10% | 285.99% | 271.47% | 154.48% | 64.97% | 40.98% | 24.93% | 19.31% | 16.11% | |
| Other Expenses: | |||||||||||||
| Other Payroll | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £9,000 | £9,400 | £13,100 | £15,900 | £18,900 | £26,000 | |
| Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Software & Equipment | £2,000 | £2,000 | £2,000 | £10,000 | £2,000 | £1,000 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Other Expenses | £7,000 | £7,000 | £7,000 | £15,000 | £7,000 | £6,000 | £9,000 | £9,400 | £13,100 | £15,900 | £18,900 | £26,000 | |
| Other % | 0.00% | 0.00% | 0.00% | 632.91% | 109.55% | 67.80% | 49.18% | 20.36% | 16.74% | 11.61% | 9.96% | 9.35% | |
| Total Operating Expenses | £39,450 | £49,850 | £71,810 | £123,910 | £110,245 | £127,595 | £174,940 | £190,775 | £218,945 | £243,615 | £263,885 | £292,375 | |
| Profit Before Interest and Taxes | (£39,450) | (£49,850) | (£73,810) | (£131,067) | (£115,124) | (£131,080) | (£173,070) | (£176,197) | (£186,093) | (£178,010) | (£171,236) | (£150,133) | |
| EBITDA | (£39,450) | (£49,850) | (£73,810) | (£131,067) | (£115,124) | (£131,080) | (£173,070) | (£176,197) | (£186,093) | (£178,010) | (£171,236) | (£148,133) | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,500 | £1,333 | £1,167 | £2,667 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£39,450) | (£49,850) | (£73,810) | (£131,067) | (£115,124) | (£131,080) | (£173,070) | (£176,197) | (£187,593) | (£179,343) | (£172,403) | (£152,800) | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | -5530.25% | -1801.63% | -1481.13% | -945.74% | -381.54% | -239.67% | -130.96% | -90.81% | -54.95% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £2,133 | £5,751 | £7,965 | £16,470 | £41,562 | £70,443 | £123,255 | £170,856 | £250,245 | |
| Cash from Receivables | £0 | £0 | £0 | £0 | £8 | £250 | £647 | £917 | £1,923 | £4,725 | £8,023 | £13,871 | |
| Subtotal Cash from Operations | £0 | £0 | £0 | £2,133 | £5,759 | £8,215 | £17,117 | £42,479 | £72,366 | £127,980 | £178,879 | £264,116 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £200,000 | £0 | £0 | £200,000 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £500,000 | £0 | £0 | £0 | £250,000 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £0 | £2,133 | £505,759 | £8,215 | £17,117 | £42,479 | £522,366 | £127,980 | £178,879 | £464,116 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £20,000 | £20,000 | £25,500 | £35,500 | £35,500 | £40,500 | £46,800 | £51,700 | £57,500 | £63,300 | £72,100 | £85,700 | |
| Bill Payments | £648 | £19,797 | £30,465 | £49,999 | £98,607 | £88,207 | £102,120 | £149,869 | £184,262 | £224,360 | £279,966 | £315,699 | |
| Subtotal Spent on Operations | £20,648 | £39,797 | £55,965 | £85,499 | £134,107 | £128,707 | £148,920 | £201,569 | £241,762 | £287,660 | £352,066 | £401,399 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £20,000 | £20,000 | £20,000 | £20,000 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £20,648 | £39,797 | £55,965 | £85,499 | £134,107 | £128,707 | £148,920 | £201,569 | £261,762 | £307,660 | £372,066 | £421,399 | |
| Net Cash Flow | (£20,648) | (£39,797) | (£55,965) | (£83,366) | £371,652 | (£120,492) | (£131,802) | (£159,090) | £260,604 | (£179,680) | (£193,187) | £42,717 | |
| Cash Balance | £473,352 | £433,555 | £377,590 | £294,224 | £665,876 | £545,384 | £413,582 | £254,492 | £515,096 | £335,415 | £142,228 | £184,945 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £494,000 | £473,352 | £433,555 | £377,590 | £294,224 | £665,876 | £545,384 | £413,582 | £254,492 | £515,096 | £335,415 | £142,228 | £184,945 |
| Accounts Receivable | £0 | £0 | £0 | £0 | £237 | £868 | £1,503 | £2,686 | £6,387 | £12,291 | £21,261 | £32,223 | £46,156 |
| Inventory | £0 | £0 | £0 | £0 | £1,043 | £2,812 | £3,894 | £8,052 | £20,319 | £34,439 | £60,258 | £83,530 | £122,342 |
| Other Current Assets | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Total Current Assets | £499,000 | £478,352 | £438,555 | £382,590 | £300,503 | £674,556 | £555,781 | £429,319 | £286,198 | £566,826 | £421,934 | £262,980 | £358,443 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,000 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | (£2,000) |
| Total Assets | £499,000 | £478,352 | £438,555 | £382,590 | £300,503 | £674,556 | £555,781 | £429,319 | £286,198 | £566,826 | £421,934 | £262,980 | £356,443 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £18,802 | £28,855 | £46,700 | £95,680 | £84,857 | £97,162 | £143,770 | £176,846 | £215,067 | £269,519 | £302,967 | £369,230 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £18,802 | £28,855 | £46,700 | £95,680 | £84,857 | £97,162 | £143,770 | £176,846 | £215,067 | £269,519 | £302,967 | £369,230 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £180,000 | £160,000 | £140,000 | £320,000 |
| Total Liabilities | £0 | £18,802 | £28,855 | £46,700 | £95,680 | £84,857 | £97,162 | £143,770 | £176,846 | £395,067 | £429,519 | £442,967 | £689,230 |
| Paid-in Capital | £532,750 | £532,750 | £532,750 | £532,750 | £532,750 | £1,032,750 | £1,032,750 | £1,032,750 | £1,032,750 | £1,282,750 | £1,282,750 | £1,282,750 | £1,282,750 |
| Retained Earnings | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) |
| Earnings | £0 | (£39,450) | (£89,300) | (£163,110) | (£294,177) | (£409,301) | (£540,381) | (£713,451) | (£889,648) | (£1,077,241) | (£1,256,584) | (£1,428,987) | (£1,581,787) |
| Total Capital | £499,000 | £459,550 | £409,700 | £335,890 | £204,823 | £589,699 | £458,619 | £285,549 | £109,352 | £171,759 | (£7,584) | (£179,987) | (£332,787) |
| Total Liabilities and Capital | £499,000 | £478,352 | £438,555 | £382,590 | £300,503 | £674,556 | £555,781 | £429,319 | £286,198 | £566,826 | £421,934 | £262,980 | £356,443 |
| Net Worth | £499,000 | £459,550 | £409,700 | £335,890 | £204,823 | £589,699 | £458,619 | £285,549 | £109,352 | £171,759 | (£7,584) | (£179,987) | (£332,787) |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Toys and Games | 0% | 0 | 0 | 0 | 79 | 213 | 295 | 610 | 1,358 | 1,957 | 3,043 | 4,314 | 5,753 |
| Books | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 272 | 326 | 761 | 863 | 2,397 |
| Software | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 326 | 761 | 1,079 | 1,438 |
| Total Unit Sales | 0 | 0 | 0 | 79 | 213 | 295 | 610 | 1,630 | 2,609 | 4,565 | 6,256 | 9,588 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Toys and Games | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | £30.00 | |
| Books | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | £20.00 | |
| Software | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | £40.00 | |
| Sales | |||||||||||||
| Toys and Games | £0 | £0 | £0 | £2,370 | £6,390 | £8,850 | £18,300 | £40,740 | £58,710 | £91,290 | £129,420 | £172,590 | |
| Books | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £5,440 | £6,520 | £15,220 | £17,260 | £47,940 | |
| Software | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £13,040 | £30,440 | £43,160 | £57,520 | |
| Total Sales | £0 | £0 | £0 | £2,370 | £6,390 | £8,850 | £18,300 | £46,180 | £78,270 | £136,950 | £189,840 | £278,050 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Toys and Games | 0.00% | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 | £12.00 |
| Books | 0.00% | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 | £8.00 |
| Software | 0.00% | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 | £16.00 |
| Direct Cost of Sales | |||||||||||||
| Toys and Games | £0 | £0 | £0 | £948 | £2,556 | £3,540 | £7,320 | £16,296 | £23,484 | £36,516 | £51,768 | £69,036 | |
| Books | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,176 | £2,608 | £6,088 | £6,904 | £19,176 | |
| Software | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £5,216 | £12,176 | £17,264 | £23,008 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £948 | £2,556 | £3,540 | £7,320 | £18,472 | £31,308 | £54,780 | £75,936 | £111,220 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production Personnel | |||||||||||||
| VP Support | £0 | £0 | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £4,000 | £4,000 | £4,000 | |
| Support Engineers | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Support Technicians | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £6,000 | £6,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £6,500 | £6,500 | £6,500 | £6,500 | £9,500 | £9,500 | £10,000 | £13,000 | £13,000 | |
| Sales and Marketing Personnel | |||||||||||||
| VP Sales & Marketing | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Business Development | £0 | £0 | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | |
| Sales Systems | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Sales Technicians | £0 | £0 | £2,500 | £2,500 | £2,500 | £2,500 | £2,500 | £3,000 | £3,900 | £5,200 | £6,800 | £9,200 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | |
| Subtotal | £5,000 | £5,000 | £10,500 | £14,000 | £14,000 | £14,000 | £16,000 | £16,500 | £17,400 | £18,700 | £20,300 | £22,700 | |
| General and Administrative Personnel | |||||||||||||
| CEO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| CFO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| General Admin | £0 | £0 | £0 | £0 | £0 | £3,000 | £3,300 | £4,300 | £5,500 | £6,700 | £7,900 | £12,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | |
| Subtotal | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £15,000 | £15,300 | £16,300 | £17,500 | £18,700 | £19,900 | £24,000 | |
| Other Personnel | |||||||||||||
| CTO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Devel Systems | £0 | £0 | £0 | £0 | £0 | £0 | £4,000 | £4,400 | £5,100 | £6,400 | £7,900 | £12,000 | |
| Devel Engineers | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £3,000 | £4,500 | £6,000 | £9,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £9,000 | £9,400 | £13,100 | £15,900 | £18,900 | £26,000 | |
| Total People | 4 | 4 | 5 | 6 | 6 | 7 | 9 | 11 | 13 | 15 | 17 | 18 | |
| Total Payroll | £20,000 | £20,000 | £25,500 | £35,500 | £35,500 | £40,500 | £46,800 | £51,700 | £57,500 | £63,300 | £72,100 | £85,700 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £0 | £2,370 | £6,390 | £8,850 | £18,300 | £46,180 | £78,270 | £136,950 | £189,840 | £278,050 | |
| Direct Cost of Sales | £0 | £0 | £0 | £948 | £2,556 | £3,540 | £7,320 | £18,472 | £31,308 | £54,780 | £75,936 | £111,220 | |
| Production Payroll | £0 | £0 | £0 | £6,500 | £6,500 | £6,500 | £6,500 | £9,500 | £9,500 | £10,000 | £13,000 | £13,000 | |
| Fulfillment | £0 | £0 | £2,000 | £2,079 | £2,213 | £2,295 | £2,610 | £3,630 | £4,610 | £6,565 | £8,255 | £11,588 | |
| Total Cost of Sales | £0 | £0 | £2,000 | £9,527 | £11,269 | £12,335 | £16,430 | £31,602 | £45,418 | £71,345 | £97,191 | £135,808 | |
| Gross Margin | £0 | £0 | (£2,000) | (£7,157) | (£4,879) | (£3,485) | £1,870 | £14,578 | £32,852 | £65,605 | £92,649 | £142,242 | |
| Gross Margin % | 0.00% | 0.00% | 0.00% | -301.98% | -76.35% | -39.38% | 10.22% | 31.57% | 41.97% | 47.90% | 48.80% | 51.16% | |
| Operating Expenses | |||||||||||||
| Sales and Marketing Expenses | |||||||||||||
| Sales and Marketing Payroll | £5,000 | £5,000 | £10,500 | £14,000 | £14,000 | £14,000 | £16,000 | £16,500 | £17,400 | £18,700 | £20,300 | £22,700 | |
| Online Advertising | £5,000 | £17,900 | £22,000 | £26,100 | £29,535 | £36,735 | £46,335 | £63,135 | £81,135 | £95,535 | £105,135 | £112,335 | |
| Other Advertising | £0 | £0 | £11,535 | £23,535 | £34,435 | £39,835 | £44,335 | £50,735 | £54,235 | £58,335 | £61,885 | £65,535 | |
| Collaterals | £2,000 | £0 | £0 | £10,000 | £0 | £0 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Events | £0 | £0 | £0 | £10,000 | £0 | £0 | £10,000 | £0 | £0 | £0 | £0 | £0 | |
| Public Relations | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Website Infrastructure | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £12,000 | £12,000 | £12,000 | £12,000 | £12,000 | £12,000 | |
| Other Sales and Marketing Expenses | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Total Sales and Marketing Expenses | £16,000 | £26,900 | £48,035 | £90,635 | £84,970 | £97,570 | £137,670 | £151,370 | £173,770 | £193,570 | £208,320 | £221,570 | |
| Sales and Marketing % | 0.00% | 0.00% | 0.00% | 3824.26% | 1329.73% | 1102.49% | 752.30% | 327.78% | 222.01% | 141.34% | 109.73% | 79.69% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | £10,000 | £10,000 | £10,000 | £10,000 | £10,000 | £15,000 | £15,300 | £16,300 | £17,500 | £18,700 | £19,900 | £24,000 | |
| Marketing/Promotion | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,000 | |
| Leased Equipment | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | £750 | |
| Utilities | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Insurance | £500 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Rent | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Payroll Taxes | 15% | £3,000 | £3,000 | £3,825 | £5,325 | £5,325 | £6,075 | £7,020 | £7,755 | £8,625 | £9,495 | £10,815 | £12,855 |
| Other General and Administrative Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total General and Administrative Expenses | £16,450 | £15,950 | £16,775 | £18,275 | £18,275 | £24,025 | £28,270 | £30,005 | £32,075 | £34,145 | £36,665 | £44,805 | |
| General and Administrative % | 0.00% | 0.00% | 0.00% | 771.10% | 285.99% | 271.47% | 154.48% | 64.97% | 40.98% | 24.93% | 19.31% | 16.11% | |
| Other Expenses: | |||||||||||||
| Other Payroll | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £9,000 | £9,400 | £13,100 | £15,900 | £18,900 | £26,000 | |
| Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Software & Equipment | £2,000 | £2,000 | £2,000 | £10,000 | £2,000 | £1,000 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Other Expenses | £7,000 | £7,000 | £7,000 | £15,000 | £7,000 | £6,000 | £9,000 | £9,400 | £13,100 | £15,900 | £18,900 | £26,000 | |
| Other % | 0.00% | 0.00% | 0.00% | 632.91% | 109.55% | 67.80% | 49.18% | 20.36% | 16.74% | 11.61% | 9.96% | 9.35% | |
| Total Operating Expenses | £39,450 | £49,850 | £71,810 | £123,910 | £110,245 | £127,595 | £174,940 | £190,775 | £218,945 | £243,615 | £263,885 | £292,375 | |
| Profit Before Interest and Taxes | (£39,450) | (£49,850) | (£73,810) | (£131,067) | (£115,124) | (£131,080) | (£173,070) | (£176,197) | (£186,093) | (£178,010) | (£171,236) | (£150,133) | |
| EBITDA | (£39,450) | (£49,850) | (£73,810) | (£131,067) | (£115,124) | (£131,080) | (£173,070) | (£176,197) | (£186,093) | (£178,010) | (£171,236) | (£148,133) | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £1,500 | £1,333 | £1,167 | £2,667 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£39,450) | (£49,850) | (£73,810) | (£131,067) | (£115,124) | (£131,080) | (£173,070) | (£176,197) | (£187,593) | (£179,343) | (£172,403) | (£152,800) | |
| Net Profit/Sales | 0.00% | 0.00% | 0.00% | -5530.25% | -1801.63% | -1481.13% | -945.74% | -381.54% | -239.67% | -130.96% | -90.81% | -54.95% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £0 | £2,133 | £5,751 | £7,965 | £16,470 | £41,562 | £70,443 | £123,255 | £170,856 | £250,245 | |
| Cash from Receivables | £0 | £0 | £0 | £0 | £8 | £250 | £647 | £917 | £1,923 | £4,725 | £8,023 | £13,871 | |
| Subtotal Cash from Operations | £0 | £0 | £0 | £2,133 | £5,759 | £8,215 | £17,117 | £42,479 | £72,366 | £127,980 | £178,879 | £264,116 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £200,000 | £0 | £0 | £200,000 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £500,000 | £0 | £0 | £0 | £250,000 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £0 | £2,133 | £505,759 | £8,215 | £17,117 | £42,479 | £522,366 | £127,980 | £178,879 | £464,116 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £20,000 | £20,000 | £25,500 | £35,500 | £35,500 | £40,500 | £46,800 | £51,700 | £57,500 | £63,300 | £72,100 | £85,700 | |
| Bill Payments | £648 | £19,797 | £30,465 | £49,999 | £98,607 | £88,207 | £102,120 | £149,869 | £184,262 | £224,360 | £279,966 | £315,699 | |
| Subtotal Spent on Operations | £20,648 | £39,797 | £55,965 | £85,499 | £134,107 | £128,707 | £148,920 | £201,569 | £241,762 | £287,660 | £352,066 | £401,399 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £20,000 | £20,000 | £20,000 | £20,000 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £20,648 | £39,797 | £55,965 | £85,499 | £134,107 | £128,707 | £148,920 | £201,569 | £261,762 | £307,660 | £372,066 | £421,399 | |
| Net Cash Flow | (£20,648) | (£39,797) | (£55,965) | (£83,366) | £371,652 | (£120,492) | (£131,802) | (£159,090) | £260,604 | (£179,680) | (£193,187) | £42,717 | |
| Cash Balance | £473,352 | £433,555 | £377,590 | £294,224 | £665,876 | £545,384 | £413,582 | £254,492 | £515,096 | £335,415 | £142,228 | £184,945 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £494,000 | £473,352 | £433,555 | £377,590 | £294,224 | £665,876 | £545,384 | £413,582 | £254,492 | £515,096 | £335,415 | £142,228 | £184,945 |
| Accounts Receivable | £0 | £0 | £0 | £0 | £237 | £868 | £1,503 | £2,686 | £6,387 | £12,291 | £21,261 | £32,223 | £46,156 |
| Inventory | £0 | £0 | £0 | £0 | £1,043 | £2,812 | £3,894 | £8,052 | £20,319 | £34,439 | £60,258 | £83,530 | £122,342 |
| Other Current Assets | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Total Current Assets | £499,000 | £478,352 | £438,555 | £382,590 | £300,503 | £674,556 | £555,781 | £429,319 | £286,198 | £566,826 | £421,934 | £262,980 | £358,443 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £2,000 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | (£2,000) |
| Total Assets | £499,000 | £478,352 | £438,555 | £382,590 | £300,503 | £674,556 | £555,781 | £429,319 | £286,198 | £566,826 | £421,934 | £262,980 | £356,443 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £18,802 | £28,855 | £46,700 | £95,680 | £84,857 | £97,162 | £143,770 | £176,846 | £215,067 | £269,519 | £302,967 | £369,230 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £18,802 | £28,855 | £46,700 | £95,680 | £84,857 | £97,162 | £143,770 | £176,846 | £215,067 | £269,519 | £302,967 | £369,230 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £180,000 | £160,000 | £140,000 | £320,000 |
| Total Liabilities | £0 | £18,802 | £28,855 | £46,700 | £95,680 | £84,857 | £97,162 | £143,770 | £176,846 | £395,067 | £429,519 | £442,967 | £689,230 |
| Paid-in Capital | £532,750 | £532,750 | £532,750 | £532,750 | £532,750 | £1,032,750 | £1,032,750 | £1,032,750 | £1,032,750 | £1,282,750 | £1,282,750 | £1,282,750 | £1,282,750 |
| Retained Earnings | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) | (£33,750) |
| Earnings | £0 | (£39,450) | (£89,300) | (£163,110) | (£294,177) | (£409,301) | (£540,381) | (£713,451) | (£889,648) | (£1,077,241) | (£1,256,584) | (£1,428,987) | (£1,581,787) |
| Total Capital | £499,000 | £459,550 | £409,700 | £335,890 | £204,823 | £589,699 | £458,619 | £285,549 | £109,352 | £171,759 | (£7,584) | (£179,987) | (£332,787) |
| Total Liabilities and Capital | £499,000 | £478,352 | £438,555 | £382,590 | £300,503 | £674,556 | £555,781 | £429,319 | £286,198 | £566,826 | £421,934 | £262,980 | £356,443 |
| Net Worth | £499,000 | £459,550 | £409,700 | £335,890 | £204,823 | £589,699 | £458,619 | £285,549 | £109,352 | £171,759 | (£7,584) | (£179,987) | (£332,787) |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |