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Plan Outline
Children's Website Business Plan
InteliChild.com
Strategy and Implementation Summary
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Strategy Pyramid
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Competitive Edge
Our key competitive advantage is the in-house knowledge base we have developed. Our competitor spends five to 10 times the amount of money we do out-sourcing to expensive companies for services we perform in-house. The same will take place with the InteliChild.com website. We already have the SQL™ server and ColdFusion™ programming expertise, and we will be adding the Flash™ integration of these skills.
Sales Strategy
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Sales Forecast
The sales forecast in the following table and charts is based on increasing website traffic and increasing sales per unique user session. Sales are projected to rise exponentially from 2000 through 2002. The forecast obviously depends on traffic increase.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Unit Sales | |||
| Toys and Games | 17,622 | 61,250 | 112,500 |
| Books | 4,619 | 17,500 | 50,000 |
| Software | 3,604 | 17,500 | 50,000 |
| Total Unit Sales | 25,845 | 96,250 | 212,500 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Toys and Games | £30.00 | £30.00 | £30.00 |
| Books | £20.00 | £20.00 | £30.00 |
| Software | £40.00 | £40.00 | £30.00 |
| Sales | |||
| Toys and Games | £528,660 | £1,837,500 | £3,375,000 |
| Books | £92,380 | £350,000 | £1,500,000 |
| Software | £144,160 | £700,000 | £1,500,000 |
| Total Sales | £765,200 | £2,887,500 | £6,375,000 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Toys and Games | £12.00 | £12.00 | £12.00 |
| Books | £8.00 | £8.00 | £8.00 |
| Software | £16.00 | £16.00 | £16.00 |
| Direct Cost of Sales | |||
| Toys and Games | £211,464 | £735,000 | £1,350,000 |
| Books | £36,952 | £140,000 | £400,000 |
| Software | £57,664 | £280,000 | £800,000 |
| Subtotal Direct Cost of Sales | £306,080 | £1,155,000 | £2,550,000 |
Sales Programs
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Marketing Strategy
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Distribution Strategy
This is sample text only. The original was very proprietary, describing the company strategy in detail.
Marketing Programs
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Positioning Statement
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Pricing Strategy
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Promotion Strategy
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Strategic Alliances
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Value Proposition
This is sample text only. The original was very proprietary, describing the company strategy in detail. This is sample text only.
Milestones
The milestones graphic illustrates key implementation activities. The most important milestone to reach will be the design templates. During that time we will be putting together the back-end phases, and both milestones should be achieved at the same time. After that point, integration can begin between the back-end and the front-end phases. Our next milestone will be the beta release, followed by the full launch two weeks later.
| Milestones | |||||
| Milestone | Start Date | End Date | Budget | Manager | Department |
| Design Template | 1/1/2000 | 3/1/2000 | £2,500 | Terry | Front End |
| Back-end Phase 1 | 1/1/2000 | 4/1/2000 | £10,000 | Sonny | Back End |
| Integration | 1/1/2000 | 5/1/2000 | £500 | Leslie | Management |
| Beta Phase 1 | 3/1/2000 | 6/1/2000 | £1,000 | Leslie | Management |
| Back-end Phase 2 | 5/1/2000 | 5/15/2000 | £5,000 | Sonny | Back End |
| Front-end Phase 2 | 5/1/2000 | 5/15/2000 | £2,500 | Terry | Front End |
| Launch | 5/1/2000 | 12/1/2000 | £0 | Leslie | Management |
| Redesign | 12/1/2000 | 4/1/2001 | £35,000 | Leslie | Management |
| Totals | £56,500 | ||||