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Cigar Manufacturing Business Plan

Cigar World

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Executive Summary

Cigar World is a company designed to offer 'The Fine Cigar,' a cigar of the highest quality at a low and affordable price. This flagship product, which will be launched at the Retailers Tobacco Dealers of America (RTDA) in Las Vegas, will be delivered in three forms, premium bundle cigars, short filler cigars and the boxed premium cigars. Cigar World is a Raleigh based company, and our mission is to revolutionize the industry by producing high-quality products at affordable prices.

As with any company, Cigar World recognizes its risks. The company is working to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer. We aim to provide customers with exemplary service and products to keep them coming back for more.

Our products are geared for a high-end market, which is comprised of males between the ages of 25 and 65, mainly professionals with medium to high income. On the large scale, our focus will be on wholesalers, retailers, and catalog companies.

We believe that after the necessary funding is obtained, the company can capture 5-10% of the bundle premium market in the United States and Canada and up to 5% of the world premium boxed market in an 18 to 24 month period. This market share represents revenues of £2,500,000 in Year 1 rising to £8,000,000 and £13,050,000 in Year 2 and Year 3 respectively.

1.1 Mission

At Cigar World our mission is to revolutionize the industry by producing high-quality products at affordable prices.

1.2 Keys to Success

  • Offer customer service that is second to none. We take pride in addressing customer needs beyond their expectations, and in a timely manner.
  • Our state-of-the-art quality control, which is the best in the industry, will help launch this company and enable us to compete with other companies in the market.
  • We believe that we will have the best turnaround time. This coupled with our production flexibility will allow us to accommodate any customer regardless of size.
  • The 'Fine Cigar' premium cigar has the best presentation in the industry.
  • Cigar World is a member of the American Wholesaler Marketers Association, the Raleigh Chamber of Commerce, and is listed with Dunn and Bradstreet.