The growth of Mahogany Western Wear will be moderate and the cash balance will always be positive. Being a retail environment we will not be selling on credit. We will accept cash, checks, and all major credit cards. TeleCheck Services will be used as the check guaranty system to help reduce the percentage of loss on bad checks. Marketing and advertising will remain at or below 5% of sales. We will continue to reinvest residual profits into company expansion, and personnel.
7.1 Important Assumptions
Mahogany Western Wear does not sell on credit nor do we offer layaways at this time. We accept cash and checks, Visa, MasterCard, Discover and American Express. All sales paid via credit cards will be deposited in our business checking account within 48 hours. Our business checking account will be with Washington Mutual. They have reported the interest rate as those listed below.
7.2 Key Financial Indicators
The following chart shows the benchmark figures for Mahogany Western Wear.
| General Assumptions |
| Plan Month |
1 |
2 |
3 |
| Current Interest Rate |
10.00% |
10.00% |
10.00% |
| Long-term Interest Rate |
10.00% |
10.00% |
10.00% |
| Tax Rate |
30.00% |
30.00% |
30.00% |
| Other |
0 |
0 |
0 |
7.3 Break-even Analysis
A break-even analysis table has been completed on the basis of average costs/prices. With fixed costs of £5,800, ~£47 in average sales, and £23 in an average variable costs, we need £11,700 per month in sales to break even.
| Break-even Analysis |
|
|
| Monthly Units Break-even |
248 |
| Monthly Revenue Break-even |
£11,712 |
|
|
| Average Per-Unit Revenue |
£47.21 |
| Average Per-Unit Variable Cost |
£23.60 |
| Estimated Monthly Fixed Cost |
£5,856 |
7.4 Projected Profit and Loss
The following chart and table will indicate projected profit and loss.
| Pro Forma Profit and Loss |
| Direct Cost of Sales |
£142,100 |
£184,730 |
£240,145 |
| Other Production Expenses |
£0 |
£0 |
£0 |
| Total Cost of Sales |
£142,100 |
£184,730 |
£240,145 |
|
|
|
|
| Gross Margin |
£142,100 |
£184,730 |
£240,145 |
| Gross Margin % |
50.00% |
50.00% |
50.00% |
|
|
|
|
|
|
|
|
| Payroll |
£44,115 |
£48,527 |
£53,379 |
| Sales and Marketing and Other Expenses |
£15,448 |
£15,523 |
£15,834 |
| Depreciation |
£0 |
£0 |
£0 |
| Telephone / Pagers/ Cell |
£1,800 |
£1,800 |
£1,836 |
| Utilities |
£4,500 |
£4,800 |
£4,896 |
| Payroll Taxes |
£4,412 |
£4,853 |
£5,338 |
| Other |
£0 |
£0 |
£0 |
|
|
|
|
|
|
|
|
| Profit Before Interest and Taxes |
£71,826 |
£109,228 |
£158,862 |
| EBITDA |
£71,826 |
£109,228 |
£158,862 |
| Interest Expense |
£1,491 |
£1,175 |
£845 |
| Taxes Incurred |
£21,100 |
£32,416 |
£47,405 |
|
|
|
|
| Net Profit/Sales |
17.32% |
20.47% |
23.03% |
7.5 Projected Cash Flow
The following table explains projected cash flow.

| Pro Forma Cash Flow |
|
|
|
|
| Cash from Operations |
|
|
|
| Cash Sales |
£284,200 |
£369,460 |
£480,290 |
| Subtotal Cash from Operations |
£284,200 |
£369,460 |
£480,290 |
|
|
|
|
| Additional Cash Received |
|
|
|
| Sales Tax, VAT, HST/GST Received |
£0 |
£0 |
£0 |
| New Current Borrowing |
£0 |
£0 |
£0 |
| New Other Liabilities (interest-free) |
£0 |
£0 |
£0 |
| New Long-term Liabilities |
£0 |
£0 |
£0 |
| Sales of Other Current Assets |
£0 |
£0 |
£0 |
| Sales of Long-term Assets |
£0 |
£0 |
£0 |
| New Investment Received |
£0 |
£0 |
£0 |
| Subtotal Cash Received |
£284,200 |
£369,460 |
£480,290 |
|
|
|
|
|
|
|
|
| Expenditures from Operations |
|
|
|
| Cash Spending |
£44,115 |
£48,527 |
£53,379 |
| Bill Payments |
£174,454 |
£244,577 |
£315,576 |
| Subtotal Spent on Operations |
£218,569 |
£293,103 |
£368,955 |
|
|
|
|
| Additional Cash Spent |
|
|
|
| Sales Tax, VAT, HST/GST Paid Out |
£0 |
£0 |
£0 |
| Principal Repayment of Current Borrowing |
£0 |
£0 |
£0 |
| Other Liabilities Principal Repayment |
£0 |
£0 |
£0 |
| Long-term Liabilities Principal Repayment |
£3,300 |
£3,300 |
£3,300 |
| Purchase Other Current Assets |
£0 |
£0 |
£0 |
| Purchase Long-term Assets |
£0 |
£0 |
£0 |
| Dividends |
£0 |
£0 |
£0 |
| Subtotal Cash Spent |
£221,869 |
£296,403 |
£372,255 |
|
|
|
|
| Cash Balance |
£62,715 |
£135,771 |
£243,806 |
7.6 Projected Balance Sheet
The following table explains the projected balance sheet.
| Pro Forma Balance Sheet |
|
|
|
|
| Current Assets |
|
|
|
| Cash |
£62,715 |
£135,771 |
£243,806 |
| Inventory |
£13,365 |
£17,375 |
£22,586 |
| Other Current Assets |
£0 |
£0 |
£0 |
| Total Current Assets |
£76,080 |
£153,146 |
£266,393 |
|
|
|
|
| Long-term Assets |
|
|
|
| Long-term Assets |
£0 |
£0 |
£0 |
| Accumulated Depreciation |
£0 |
£0 |
£0 |
| Total Long-term Assets |
£0 |
£0 |
£0 |
| Total Assets |
£76,080 |
£153,146 |
£266,393 |
|
|
|
|
|
|
|
|
| Current Liabilities |
|
|
|
| Accounts Payable |
£15,762 |
£20,491 |
£26,426 |
| Current Borrowing |
£0 |
£0 |
£0 |
| Other Current Liabilities |
£2,000 |
£2,000 |
£2,000 |
| Subtotal Current Liabilities |
£17,762 |
£22,491 |
£28,426 |
|
|
|
|
| Long-term Liabilities |
£13,400 |
£10,100 |
£6,800 |
| Total Liabilities |
£31,162 |
£32,591 |
£35,226 |
|
|
|
|
| Paid-in Capital |
£5,100 |
£5,100 |
£5,100 |
| Retained Earnings |
(£9,416) |
£39,818 |
£115,455 |
| Earnings |
£49,234 |
£75,637 |
£110,612 |
| Total Capital |
£44,918 |
£120,555 |
£231,167 |
| Total Liabilities and Capital |
£76,080 |
£153,146 |
£266,393 |
|
|
|
|
| Net Worth |
£44,918 |
£120,555 |
£231,167 |
7.7 Business Ratios
Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5699, Miscellaneous Apparel and Accessory stores.

| Ratio Analysis |
| Sales Growth |
0.00% |
30.00% |
30.00% |
0.20% |
|
|
|
|
|
| Inventory |
17.57% |
11.35% |
8.48% |
49.00% |
| Other Current Assets |
0.00% |
0.00% |
0.00% |
23.00% |
| Total Current Assets |
100.00% |
100.00% |
100.00% |
81.40% |
| Long-term Assets |
0.00% |
0.00% |
0.00% |
18.60% |
| Total Assets |
100.00% |
100.00% |
100.00% |
100.00% |
|
|
|
|
|
| Current Liabilities |
23.35% |
14.69% |
10.67% |
40.70% |
| Long-term Liabilities |
17.61% |
6.60% |
2.55% |
15.20% |
| Total Liabilities |
40.96% |
21.28% |
13.22% |
55.90% |
| Net Worth |
59.04% |
78.72% |
86.78% |
44.10% |
|
|
|
|
|
| Sales |
100.00% |
100.00% |
100.00% |
100.00% |
| Gross Margin |
50.00% |
50.00% |
50.00% |
38.30% |
| Selling, General & Administrative Expenses |
32.72% |
29.62% |
27.09% |
22.10% |
| Advertising Expenses |
0.00% |
0.02% |
0.02% |
2.10% |
| Profit Before Interest and Taxes |
25.27% |
29.56% |
33.08% |
0.70% |
|
|
|
|
|
| Current |
4.28 |
6.81 |
9.37 |
2.22 |
| Quick |
3.53 |
6.04 |
8.58 |
0.62 |
| Total Debt to Total Assets |
40.96% |
21.28% |
13.22% |
55.90% |
| Pre-tax Return on Net Worth |
156.58% |
89.63% |
68.36% |
1.70% |
| Pre-tax Return on Assets |
92.45% |
70.56% |
59.32% |
3.80% |
|
|
|
|
|
| Net Profit Margin |
17.32% |
20.47% |
23.03% |
n.a |
| Return on Equity |
109.61% |
62.74% |
47.85% |
n.a |
|
|
|
|
|
| Inventory Turnover |
10.91 |
12.02 |
12.02 |
n.a |
| Accounts Payable Turnover |
12.07 |
12.17 |
12.17 |
n.a |
| Payment Days |
27 |
27 |
27 |
n.a |
| Total Asset Turnover |
3.74 |
2.41 |
1.80 |
n.a |
|
|
|
|
|
| Debt to Net Worth |
0.69 |
0.27 |
0.15 |
n.a |
| Current Liab. to Liab. |
0.57 |
0.69 |
0.81 |
n.a |
|
|
|
|
|
| Net Working Capital |
£58,318 |
£130,655 |
£237,967 |
n.a |
| Interest Coverage |
48.16 |
92.96 |
188.00 |
n.a |
|
|
|
|
|
| Assets to Sales |
0.27 |
0.41 |
0.55 |
n.a |
| Current Debt/Total Assets |
23% |
15% |
11% |
n.a |
| Acid Test |
3.53 |
6.04 |
8.58 |
n.a |
| Sales/Net Worth |
6.33 |
3.06 |
2.08 |
n.a |
| Dividend Payout |
0.00 |
0.00 |
0.00 |
n.a |