Click here to buy now or call 0845 351 9924
Plan Outline
Coffeehouse Business Plan
Dark Roast Java
Company Summary
Dark Roast Java launches with its first coffeehouse located in downtown Pleasantville. Dark Roast Java will offer residents and visitors a totally new style of coffeehouse - one offering a uniquely flavorful coffee drink and a comfortable, upscale environment at which to socialize, relax or work.
- Variety: No other coffeehouse in the area will provide the range of coffee drinks, tea, cocoa, juice, smoothies and other products that Dark Roast Java does.
- Location: Dark Roast Java will be located in the prime section of downtown Pleasantville in the heart of the shopping and entertainment district. Dark Roast Java locations are designed for high volume year round, with revenues and profits to match.
- Expansion: Assuming this store is successful, it will be the first of a chain of Dark Roast Java coffeehouses located in markets that have similar demographic profiles, significant traffic by the store, year-round tourist activity and a sizeable student population.
The Dark Roast Java Concept
At one time Cadillac was the acknowledged quality automobile in America. Then came Mercedes-Benz. And then Lexus, with its superb product and service approach. Dark Roast Java will be the first "Lexus" of the coffeehouse chain industry, offering a higher quality product and better quality service in an exceptional environment. The only coffeehouse that comes close to being as upscale as our concept in the Pacific Northwest is Torrefazione, with its high style Italian decor (they were recently part of a £72 million dollar buy-out by Starbucks).
The first Dark Roast Java is located in Pleasantville. Other Dark Roast Java coffeehouses will eventually be located in select affluent markets that support the business model (e.g. Mount Hill, Newburg, Springfield, Bayview, Orchard Valley, Beachey Head, Capital City).
Dark Roast Java offers a superior coffee product, delicious pastries, fresh juices, the finest tea drinks, Ghirardelli cocoa, gourmet chocolates and gift items.
The Dark Roast Java staff members who prepare the coffee (baristas) are highly trained and experienced. They know how to prepare an excellent espresso-based drink and brew tasty coffee. We use the highest quality equipment and ingredients to deliver a noticeably superior product.
Our design style is different from all other coffeehouses, an upscale "Cote d'Azur" look. It features stained glass decorations, art glasswork, Mediterranean Riviera style furnishings and outdoor dining.
2.1 Company Ownership
Dark Roast Java is a privately held corporation. It is registered as a state LLC Corporation, with ownership shared by Ned Powers-Sebastiane, Victor Lubitsch, Curt Yamaguchi and other outside investors.
2.2 Start-up Summary
Start-up expenses are in line with those of other coffeehouse chains. For example, Starbucks spends approximately £380,000 on average to build-out a new store location. Our costs are an estimated £225,000 and £25,000 for opening inventory and operating capital. Future stores should cost no more than £175,000 to build out since many of the costs incurred here will not have to be repeated later.
The Start-up requirements, below, include £77,000 of short and long-term assets.
Long term assets: £62,000
| Undercounter Refrigerators | £5,000 |
| Service/Prep Counter | £12,000 |
| Ice Machine | £3,500 |
| Large Refrigerator | £1,000 |
| Milk Coolers (3) | £1,000 |
| Cash register (2) Point of Sale System | £14,000 |
| Espresso Machine | £11,000 |
| Fetco Coffee Brewer | £2,500 |
| Counters/Condiment bar/shelving | £12,000 |
Short-term assets: £15,000
| Tables, Chairs, Furnishings | £12,000 |
| Persian Carpet | £1,000 |
| Lighting Fixtures | £2,000 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| CONSTRUCTION | £0 |
| Site design, architectural plan | £10,000 |
| Demolition/Construction | £25,000 |
| Electrical, Lighting | £12,000 |
| Electrical, Other | £10,000 |
| Flooring/installation | £5,000 |
| Bathroom Construction | £4,000 |
| Plumbing | £10,000 |
| Fireplace Construction | £5,000 |
| Painting | £2,500 |
| City permits/licenses/fees | £6,500 |
| Inserted Row | £0 |
| LEGAL | £0 |
| Accounting | £2,000 |
| Legal | £4,000 |
| Insurance | £2,500 |
| Inserted Row | £0 |
| MARKETING | £0 |
| Opening marketing/advertising | £3,000 |
| Graphic design for signage, menu boards | £2,000 |
| Outside Signage | £1,500 |
| Frequency Cards, Brochures | £1,500 |
| Inserted Row | £0 |
| OFFICE | £0 |
| Office equipment | £600 |
| Computer, scanner, printer | £2,000 |
| Telephones/Fax/DSL | £500 |
| Stationery etc. | £1,000 |
| Gift item displays (3) | £1,500 |
| Inserted Row | £0 |
| APPLIANCES, ETC | £0 |
| Preparation equipment | £1,000 |
| Dishwasher | £3,500 |
| Blenders (3) | £2,000 |
| Microwave | £500 |
| Panini maker | £700 |
| Storage racks | £1,000 |
| Music system | £800 |
| Food display case | £6,000 |
| Storage room shelving | £1,000 |
| Bulk bean grinder | £700 |
| Sinks (2), prep counters | £1,200 |
| Menu board construction | £2,500 |
| Cups/Lids (50,000) | £14,000 |
| Total Start-up Expenses | £147,000 |
| Start-up Assets | |
| Cash Required | £1,500 |
| Start-up Inventory | £25,000 |
| Other Current Assets | £15,000 |
| Long-term Assets | £62,000 |
| Total Assets | £103,500 |
| Total Requirements | £250,500 |
| Start-up Funding | |
| Start-up Expenses to Fund | £147,000 |
| Start-up Assets to Fund | £103,500 |
| Total Funding Required | £250,500 |
| Assets | |
| Non-cash Assets from Start-up | £102,000 |
| Cash Requirements from Start-up | £1,500 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £1,500 |
| Total Assets | £103,500 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £0 |
| Long-term Liabilities | £0 |
| Accounts Payable (Outstanding Bills) | £0 |
| Other Current Liabilities (interest-free) | £0 |
| Total Liabilities | £0 |
| Capital | |
| Planned Investment | |
| Investors | £250,000 |
| Other | £500 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £250,500 |
| Loss at Start-up (Start-up Expenses) | (£147,000) |
| Total Capital | £103,500 |
| Total Capital and Liabilities | £103,500 |
| Total Funding | £250,500 |