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Coffeehouse Business Plan

Dark Roast Java

This sample business plan can be edited directly in Business Plan Pro software.

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Management Summary

The expansion of the Dark Roast Java concept will be managed by Ned Powers-Sebastiane and Victor Lubitsch, with assistance from our outside support team.

Ned Powers-Sebastiane

Ned has more than 35 years experience in marketing/sales with special expertise in the retail sector.

  • President of Powers-Sebastiane Advertising & Public Relations. Founded 1982.
  • Owner/founder of Pan National Motor Tours.
  • Sr. VP/Chief Creative Officer at ******.
  • President/General Manager of ******.
  • VP/Director of Marketing & Advertising at ******.
  • VP/Chief Marketing Officer at ******.
  • VP/Creative Director and Team Leader at ******.

Ned Powers-Sebastiane will be responsible for the site development, construction supervision, equipment ordering, marketing/PR, website design/development and government issues. Ned is a graduate of the Specialty Coffee Association's training program for coffeehouse operation and management.

Victor Lubitsch

Victor has more than 25 years experience in business and selling. He has been a motivational speaker and image consultant as well.

  • President/CEO of the Pleasantville Chamber of Commerce, 2000 - 2003.
  • Founder/Owner of Specialty Agency, 1980 - 1991.
  • State Business Man of the Year.
  • Owner/founder of Brilliant! Idea company.
  • Director of Placement, Local Business College.
  • Top recruiter at ****** Company.
  • Top recruiter at ******.

Victor will be responsible for staffing, menu development, training, product ordering, interior design and accounting supervision. Victor is a graduate of the SCAA coffeehouse management program and recently attended several training seminars at Coffee Fest 2003.

*Confidential and proprietary information omitted from this sample plan.

7.1 Personnel Plan

The personnel plan is included in the following table.

It shows the owners' salaries, a full-time manager's annual salary, eight part-time salaries for espresso servers and a part-time bookkeeper and/or website supervisor.

Personnel Plan
Year 1 Year 2 Year 3
Ned Powers-Sebastiane £39,000 £80,000 £80,000
Victor Lubitsch £39,000 £80,000 £80,000
Manager £34,000 £35,000 £35,000
Manager £0 £30,000 £30,000
Barista #1 £9,600 £9,600 £9,600
Barista #2 £9,600 £9,600 £9,600
Barista #3 £9,600 £9,600 £9,600
Barista #4 £9,600 £9,600 £9,600
Barista #5 £9,600 £9,600 £9,600
Barista #6 £9,600 £9,600 £9,600
Barista #7 £2,800 £7,200 £9,600
Barista #8 £3,000 £7,200 £7,200
Bookkeeper £8,000 £15,000 £15,000
Website Supervisor £0 £25,000 £25,000
Total People 10 11 12
Total Payroll £183,400 £337,000 £339,400
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Personnel Plan
Year 1 Year 2 Year 3
Ned Powers-Sebastiane £39,000 £80,000 £80,000
Victor Lubitsch £39,000 £80,000 £80,000
Manager £34,000 £35,000 £35,000
Manager £0 £30,000 £30,000
Barista #1 £9,600 £9,600 £9,600
Barista #2 £9,600 £9,600 £9,600
Barista #3 £9,600 £9,600 £9,600
Barista #4 £9,600 £9,600 £9,600
Barista #5 £9,600 £9,600 £9,600
Barista #6 £9,600 £9,600 £9,600
Barista #7 £2,800 £7,200 £9,600
Barista #8 £3,000 £7,200 £7,200
Bookkeeper £8,000 £15,000 £15,000
Website Supervisor £0 £25,000 £25,000
Total People 10 11 12
Total Payroll £183,400 £337,000 £339,400