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Plan Outline
Commercial Photography Business Plan
Flash Commercial Photography
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Photo Shoots | £15,383 | £15,691 | £16,005 | £16,325 | £16,652 | £16,985 | £17,325 | £17,672 | £18,025 | £18,386 | £18,754 | £19,129 | |
| Photo Editing | £3,683 | £3,831 | £3,984 | £4,143 | £4,309 | £4,481 | £4,661 | £4,847 | £5,041 | £5,243 | £5,452 | £5,670 | |
| Printing and Framing | £1,739 | £1,774 | £1,809 | £1,845 | £1,882 | £1,920 | £1,958 | £1,997 | £2,037 | £2,078 | £2,120 | £2,162 | |
| Studio Rental | £1,023 | £5,027 | £6,163 | £6,651 | £7,075 | £7,162 | £7,436 | £7,494 | £7,162 | £6,344 | £5,705 | £4,396 | |
| Total Sales | £21,828 | £26,323 | £27,961 | £28,964 | £29,918 | £30,548 | £31,380 | £32,010 | £32,265 | £32,051 | £32,031 | £31,357 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Printing and Framing Cost | £1,304 | £1,331 | £1,357 | £1,384 | £1,412 | £1,440 | £1,469 | £1,498 | £1,528 | £1,559 | £1,590 | £1,622 | |
| Other Cost of Sales | £3,274 | £3,948 | £4,194 | £4,345 | £4,488 | £4,582 | £4,707 | £4,802 | £4,840 | £4,808 | £4,805 | £4,704 | |
| Subtotal Direct Cost of Sales | £4,578 | £5,279 | £5,551 | £5,728 | £5,899 | £6,022 | £6,176 | £6,299 | £6,368 | £6,366 | £6,395 | £6,325 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| CEO | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | |
| Assistant Photographer | £2,000 | £2,120 | £2,247 | £2,382 | £2,525 | £2,676 | £2,837 | £3,007 | £3,187 | £3,378 | £3,581 | £3,796 | |
| Administrative Assistant | £1,500 | £1,515 | £1,530 | £1,545 | £1,560 | £1,576 | £1,592 | £1,608 | £1,624 | £1,640 | £1,656 | £1,673 | |
| Assistant Photographer 2 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Assistant Photographer 3 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Assistant Photographer 4 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total People | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | |
| Total Payroll | £8,500 | £8,635 | £8,777 | £8,927 | £9,085 | £9,252 | £9,429 | £9,615 | £9,811 | £10,018 | £10,237 | £10,469 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £21,828 | £26,323 | £27,961 | £28,964 | £29,918 | £30,548 | £31,380 | £32,010 | £32,265 | £32,051 | £32,031 | £31,357 | |
| Direct Cost of Sales | £4,578 | £5,279 | £5,551 | £5,728 | £5,899 | £6,022 | £6,176 | £6,299 | £6,368 | £6,366 | £6,395 | £6,325 | |
| Other Costs of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £4,578 | £5,279 | £5,551 | £5,728 | £5,899 | £6,022 | £6,176 | £6,299 | £6,368 | £6,366 | £6,395 | £6,325 | |
| Gross Margin | £17,250 | £21,044 | £22,410 | £23,236 | £24,019 | £24,526 | £25,205 | £25,711 | £25,898 | £25,685 | £25,636 | £25,032 | |
| Gross Margin % | 79.02% | 79.95% | 80.15% | 80.22% | 80.28% | 80.29% | 80.32% | 80.32% | 80.26% | 80.14% | 80.04% | 79.83% | |
| Expenses | |||||||||||||
| Payroll | £8,500 | £8,635 | £8,777 | £8,927 | £9,085 | £9,252 | £9,429 | £9,615 | £9,811 | £10,018 | £10,237 | £10,469 | |
| Marketing/Promotion | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Depreciation | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | |
| Rent | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | |
| Utilities | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Insurance | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Payroll Taxes | 15% | £1,275 | £1,313 | £1,352 | £1,393 | £1,435 | £1,478 | £1,522 | £1,568 | £1,615 | £1,663 | £1,713 | £1,764 |
| Other | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Total Operating Expenses | £16,675 | £16,848 | £17,029 | £17,220 | £17,420 | £17,630 | £17,851 | £18,083 | £18,326 | £18,581 | £18,850 | £19,133 | |
| Profit Before Interest and Taxes | £575 | £4,196 | £5,381 | £6,016 | £6,599 | £6,896 | £7,354 | £7,628 | £7,572 | £7,104 | £6,786 | £5,899 | |
| EBITDA | £1,075 | £4,696 | £5,881 | £6,516 | £7,099 | £7,396 | £7,854 | £8,128 | £8,072 | £7,604 | £7,286 | £6,399 | |
| Interest Expense | £76 | £69 | £63 | £56 | £49 | £42 | £35 | £28 | £21 | £14 | £7 | £0 | |
| Taxes Incurred | £149 | £1,238 | £1,596 | £1,788 | £1,965 | £2,056 | £2,196 | £2,280 | £2,265 | £2,127 | £2,034 | £1,770 | |
| Net Profit | £349 | £2,889 | £3,723 | £4,172 | £4,585 | £4,798 | £5,123 | £5,320 | £5,285 | £4,963 | £4,746 | £4,129 | |
| Net Profit/Sales | 1.60% | 10.97% | 13.32% | 14.40% | 15.33% | 15.71% | 16.33% | 16.62% | 16.38% | 15.48% | 14.82% | 13.17% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £4,366 | £5,265 | £5,592 | £5,793 | £5,984 | £6,110 | £6,276 | £6,402 | £6,453 | £6,410 | £6,406 | £6,271 | |
| Cash from Receivables | £582 | £17,582 | £21,102 | £22,396 | £23,197 | £23,951 | £24,461 | £25,121 | £25,615 | £25,806 | £25,640 | £25,607 | |
| Subtotal Cash from Operations | £4,948 | £22,847 | £26,694 | £28,188 | £29,180 | £30,061 | £30,737 | £31,523 | £32,068 | £32,216 | £32,046 | £31,878 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £4,948 | £22,847 | £26,694 | £28,188 | £29,180 | £30,061 | £30,737 | £31,523 | £32,068 | £32,216 | £32,046 | £31,878 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £8,500 | £8,635 | £8,777 | £8,927 | £9,085 | £9,252 | £9,429 | £9,615 | £9,811 | £10,018 | £10,237 | £10,469 | |
| Bill Payments | £2,916 | £12,540 | £14,321 | £14,974 | £15,378 | £15,756 | £16,009 | £16,336 | £16,578 | £16,665 | £16,569 | £16,539 | |
| Subtotal Spent on Operations | £11,416 | £21,175 | £23,098 | £23,901 | £24,463 | £25,008 | £25,438 | £25,951 | £26,389 | £26,683 | £26,806 | £27,008 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | £417 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £12,249 | £22,008 | £23,932 | £24,735 | £25,296 | £25,842 | £26,271 | £26,784 | £27,222 | £27,517 | £27,640 | £27,841 | |
| Net Cash Flow | (£7,302) | £839 | £2,763 | £3,454 | £3,884 | £4,219 | £4,465 | £4,738 | £4,845 | £4,700 | £4,407 | £4,037 | |
| Cash Balance | £7,698 | £8,537 | £11,299 | £14,753 | £18,637 | £22,856 | £27,322 | £32,060 | £36,905 | £41,605 | £46,012 | £50,049 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £15,000 | £7,698 | £8,537 | £11,299 | £14,753 | £18,637 | £22,856 | £27,322 | £32,060 | £36,905 | £41,605 | £46,012 | £50,049 |
| Accounts Receivable | £0 | £16,880 | £20,356 | £21,623 | £22,399 | £23,137 | £23,624 | £24,267 | £24,754 | £24,952 | £24,786 | £24,771 | £24,249 |
| Other Current Assets | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 |
| Total Current Assets | £16,000 | £25,579 | £29,893 | £33,923 | £38,152 | £42,774 | £47,480 | £52,589 | £57,814 | £62,857 | £67,391 | £71,783 | £75,299 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 |
| Accumulated Depreciation | £0 | £500 | £1,000 | £1,500 | £2,000 | £2,500 | £3,000 | £3,500 | £4,000 | £4,500 | £5,000 | £5,500 | £6,000 |
| Total Long-term Assets | £30,000 | £29,500 | £29,000 | £28,500 | £28,000 | £27,500 | £27,000 | £26,500 | £26,000 | £25,500 | £25,000 | £24,500 | £24,000 |
| Total Assets | £46,000 | £55,079 | £58,893 | £62,423 | £66,152 | £70,274 | £74,480 | £79,089 | £83,814 | £88,357 | £92,391 | £96,283 | £99,299 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £2,500 | £12,063 | £13,823 | £14,462 | £14,853 | £15,223 | £15,465 | £15,784 | £16,023 | £16,113 | £16,018 | £15,997 | £15,717 |
| Current Borrowing | £5,000 | £4,583 | £4,167 | £3,750 | £3,333 | £2,917 | £2,500 | £2,083 | £1,667 | £1,250 | £833 | £417 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £7,500 | £16,647 | £17,989 | £18,212 | £18,186 | £18,140 | £17,965 | £17,867 | £17,689 | £17,363 | £16,851 | £16,413 | £15,717 |
| Long-term Liabilities | £5,000 | £4,583 | £4,167 | £3,750 | £3,333 | £2,917 | £2,500 | £2,083 | £1,667 | £1,250 | £833 | £417 | £0 |
| Total Liabilities | £12,500 | £21,230 | £22,156 | £21,962 | £21,519 | £21,056 | £20,465 | £19,950 | £19,356 | £18,613 | £17,684 | £16,830 | £15,717 |
| Paid-in Capital | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 | £58,000 |
| Retained Earnings | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) | (£24,500) |
| Earnings | £0 | £349 | £3,237 | £6,960 | £11,132 | £15,718 | £20,515 | £25,639 | £30,959 | £36,244 | £41,207 | £45,953 | £50,082 |
| Total Capital | £33,500 | £33,849 | £36,737 | £40,460 | £44,632 | £49,218 | £54,015 | £59,139 | £64,459 | £69,744 | £74,707 | £79,453 | £83,582 |
| Total Liabilities and Capital | £46,000 | £55,079 | £58,893 | £62,423 | £66,152 | £70,274 | £74,480 | £79,089 | £83,814 | £88,357 | £92,391 | £96,283 | £99,299 |
| Net Worth | £33,500 | £33,849 | £36,737 | £40,460 | £44,632 | £49,218 | £54,015 | £59,139 | £64,459 | £69,744 | £74,707 | £79,453 | £83,582 |