| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Upgrade Units | 5000% | £0 | £0 | £30 | £80 | £200 | £400 | £700 | £1,100 | £1,600 | £2,200 | £2,900 | £3,700 |
| Upgrade Kits (Net over cost of kit) | 0% | £0 | £0 | £1,470 | £3,920 | £9,800 | £19,600 | £34,300 | £53,900 | £78,400 | £107,800 | £142,100 | £181,300 |
| Licensing Revenue | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Upgrade Units | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Upgrade Kits (Net over cost of kit) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Licensing Revenue | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Karl C. Hansen, Chairman/CEO/CTO/VP Engineering | 0% | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 |
| VP of Operations | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| VP of Corporate Strategy, Business Development and Sales | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| VP of Marketing | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| Director of Finance | 0% | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 |
| Lisa Hansen, Executive Assistant, Market & Usability Research | 0% | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Office Manager | 0% | £0 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Order Fulfillment | 0% | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 |
| Order Fulfillment | 0% | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Sales | 0% | £0 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 |
| Sales | 0% | £0 | £0 | £0 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Marketing | 0% | £0 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 |
| Marketing | 0% | £0 | £0 | £0 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Developer | 0% | £0 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 |
| Developer | 0% | £0 | £0 | £0 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 |
| Developer | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 |
| Total People | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | |
| Total Payroll | £67,500 | £98,500 | £98,500 | £121,300 | £121,300 | £121,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Gross Margin | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Gross Margin % | 0.00% | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | |
| Expenses | |||||||||||||
| Payroll | £67,500 | £98,500 | £98,500 | £121,300 | £121,300 | £121,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | |
| Sales and Marketing and Other Expenses | £13,000 | £16,000 | £23,000 | £33,000 | £45,000 | £55,000 | £57,000 | £67,000 | £69,000 | £79,000 | £81,000 | £81,000 | |
| Depreciation | TBD | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Leased Equipment | TBD | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Utilities | See Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Insurance | TBD | £0 | £0 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 |
| Rent (Full Services, 1st year covered in startup costs) | See Note | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Payroll Taxes | 30% | £20,250 | £29,550 | £29,550 | £36,390 | £36,390 | £36,390 | £38,490 | £38,490 | £38,490 | £38,490 | £38,490 | £38,490 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £100,750 | £144,050 | £153,550 | £193,190 | £205,190 | £215,190 | £226,290 | £236,290 | £238,290 | £248,290 | £250,290 | £250,290 | |
| Profit Before Interest and Taxes | (£100,750) | (£144,050) | (£152,050) | (£189,190) | (£195,190) | (£195,190) | (£191,290) | (£181,290) | (£158,290) | (£138,290) | (£105,290) | (£65,290) | |
| EBITDA | (£100,750) | (£144,050) | (£152,050) | (£189,190) | (£195,190) | (£195,190) | (£191,290) | (£181,290) | (£158,290) | (£138,290) | (£105,290) | (£65,290) | |
| Interest Expense | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£102,417) | (£145,717) | (£153,717) | (£190,857) | (£196,857) | (£196,857) | (£192,957) | (£182,957) | (£159,957) | (£139,957) | (£106,957) | (£66,957) | |
| Net Profit/Sales | 0.00% | 0.00% | -10247.78% | -4771.42% | -1968.57% | -984.28% | -551.30% | -332.65% | -199.95% | -127.23% | -73.76% | -36.19% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Subtotal Cash from Operations | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £67,500 | £98,500 | £98,500 | £121,300 | £121,300 | £121,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | |
| Bill Payments | £1,164 | £35,327 | £47,533 | £57,278 | £73,957 | £85,890 | £95,693 | £99,990 | £109,723 | £111,990 | £121,723 | £123,657 | |
| Subtotal Spent on Operations | £68,664 | £133,827 | £146,033 | £178,578 | £195,257 | £207,190 | £223,993 | £228,290 | £238,023 | £240,290 | £250,023 | £251,957 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £68,664 | £133,827 | £146,033 | £178,578 | £195,257 | £207,190 | £223,993 | £228,290 | £238,023 | £240,290 | £250,023 | £251,957 | |
| Net Cash Flow | (£68,664) | (£133,827) | (£144,533) | (£174,578) | (£185,257) | (£187,190) | (£188,993) | (£173,290) | (£158,023) | (£130,290) | (£105,023) | (£66,957) | |
| Cash Balance | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £33,753 | £45,643 | £54,826 | £71,105 | £82,705 | £92,371 | £96,335 | £106,001 | £107,935 | £117,601 | £119,535 | £119,535 |
| Current Borrowing | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £250,000 | £283,753 | £295,643 | £304,826 | £321,105 | £332,705 | £342,371 | £346,335 | £356,001 | £357,935 | £367,601 | £369,535 | £369,535 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £250,000 | £283,753 | £295,643 | £304,826 | £321,105 | £332,705 | £342,371 | £346,335 | £356,001 | £357,935 | £367,601 | £369,535 | £369,535 |
| Paid-in Capital | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 |
| Retained Earnings | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) |
| Earnings | £0 | (£102,417) | (£248,133) | (£401,850) | (£592,707) | (£789,563) | (£986,420) | (£1,179,377) | (£1,362,333) | (£1,522,290) | (£1,662,247) | (£1,769,203) | (£1,836,160) |
| Total Capital | £2,816,000 | £2,713,583 | £2,567,867 | £2,414,150 | £2,223,293 | £2,026,437 | £1,829,580 | £1,636,623 | £1,453,667 | £1,293,710 | £1,153,753 | £1,046,797 | £979,840 |
| Total Liabilities and Capital | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Net Worth | £2,816,000 | £2,713,583 | £2,567,867 | £2,414,150 | £2,223,293 | £2,026,437 | £1,829,580 | £1,636,623 | £1,453,667 | £1,293,710 | £1,153,753 | £1,046,797 | £979,840 |
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Upgrade Units | 5000% | £0 | £0 | £30 | £80 | £200 | £400 | £700 | £1,100 | £1,600 | £2,200 | £2,900 | £3,700 |
| Upgrade Kits (Net over cost of kit) | 0% | £0 | £0 | £1,470 | £3,920 | £9,800 | £19,600 | £34,300 | £53,900 | £78,400 | £107,800 | £142,100 | £181,300 |
| Licensing Revenue | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Upgrade Units | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Upgrade Kits (Net over cost of kit) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Licensing Revenue | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Karl C. Hansen, Chairman/CEO/CTO/VP Engineering | 0% | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 | £15,000 |
| VP of Operations | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| VP of Corporate Strategy, Business Development and Sales | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| VP of Marketing | 0% | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 | £12,500 |
| Director of Finance | 0% | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 | £9,000 |
| Lisa Hansen, Executive Assistant, Market & Usability Research | 0% | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Office Manager | 0% | £0 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 | £5,000 |
| Order Fulfillment | 0% | £0 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 | £3,500 |
| Order Fulfillment | 0% | £0 | £0 | £0 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Sales | 0% | £0 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 |
| Sales | 0% | £0 | £0 | £0 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Marketing | 0% | £0 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 |
| Marketing | 0% | £0 | £0 | £0 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 |
| Developer | 0% | £0 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 | £8,500 |
| Developer | 0% | £0 | £0 | £0 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 |
| Developer | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 | £7,000 |
| Total People | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | 16 | |
| Total Payroll | £67,500 | £98,500 | £98,500 | £121,300 | £121,300 | £121,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | 8.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Direct Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Gross Margin | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Gross Margin % | 0.00% | 0.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | 100.00% | |
| Expenses | |||||||||||||
| Payroll | £67,500 | £98,500 | £98,500 | £121,300 | £121,300 | £121,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | |
| Sales and Marketing and Other Expenses | £13,000 | £16,000 | £23,000 | £33,000 | £45,000 | £55,000 | £57,000 | £67,000 | £69,000 | £79,000 | £81,000 | £81,000 | |
| Depreciation | TBD | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Leased Equipment | TBD | £0 | £0 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Utilities | See Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Insurance | TBD | £0 | £0 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 |
| Rent (Full Services, 1st year covered in startup costs) | See Note | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Payroll Taxes | 30% | £20,250 | £29,550 | £29,550 | £36,390 | £36,390 | £36,390 | £38,490 | £38,490 | £38,490 | £38,490 | £38,490 | £38,490 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £100,750 | £144,050 | £153,550 | £193,190 | £205,190 | £215,190 | £226,290 | £236,290 | £238,290 | £248,290 | £250,290 | £250,290 | |
| Profit Before Interest and Taxes | (£100,750) | (£144,050) | (£152,050) | (£189,190) | (£195,190) | (£195,190) | (£191,290) | (£181,290) | (£158,290) | (£138,290) | (£105,290) | (£65,290) | |
| EBITDA | (£100,750) | (£144,050) | (£152,050) | (£189,190) | (£195,190) | (£195,190) | (£191,290) | (£181,290) | (£158,290) | (£138,290) | (£105,290) | (£65,290) | |
| Interest Expense | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | £1,667 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£102,417) | (£145,717) | (£153,717) | (£190,857) | (£196,857) | (£196,857) | (£192,957) | (£182,957) | (£159,957) | (£139,957) | (£106,957) | (£66,957) | |
| Net Profit/Sales | 0.00% | 0.00% | -10247.78% | -4771.42% | -1968.57% | -984.28% | -551.30% | -332.65% | -199.95% | -127.23% | -73.76% | -36.19% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Subtotal Cash from Operations | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £0 | £1,500 | £4,000 | £10,000 | £20,000 | £35,000 | £55,000 | £80,000 | £110,000 | £145,000 | £185,000 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £67,500 | £98,500 | £98,500 | £121,300 | £121,300 | £121,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | £128,300 | |
| Bill Payments | £1,164 | £35,327 | £47,533 | £57,278 | £73,957 | £85,890 | £95,693 | £99,990 | £109,723 | £111,990 | £121,723 | £123,657 | |
| Subtotal Spent on Operations | £68,664 | £133,827 | £146,033 | £178,578 | £195,257 | £207,190 | £223,993 | £228,290 | £238,023 | £240,290 | £250,023 | £251,957 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £68,664 | £133,827 | £146,033 | £178,578 | £195,257 | £207,190 | £223,993 | £228,290 | £238,023 | £240,290 | £250,023 | £251,957 | |
| Net Cash Flow | (£68,664) | (£133,827) | (£144,533) | (£174,578) | (£185,257) | (£187,190) | (£188,993) | (£173,290) | (£158,023) | (£130,290) | (£105,023) | (£66,957) | |
| Cash Balance | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £33,753 | £45,643 | £54,826 | £71,105 | £82,705 | £92,371 | £96,335 | £106,001 | £107,935 | £117,601 | £119,535 | £119,535 |
| Current Borrowing | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 | £250,000 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £250,000 | £283,753 | £295,643 | £304,826 | £321,105 | £332,705 | £342,371 | £346,335 | £356,001 | £357,935 | £367,601 | £369,535 | £369,535 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £250,000 | £283,753 | £295,643 | £304,826 | £321,105 | £332,705 | £342,371 | £346,335 | £356,001 | £357,935 | £367,601 | £369,535 | £369,535 |
| Paid-in Capital | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 | £3,750,000 |
| Retained Earnings | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) | (£934,000) |
| Earnings | £0 | (£102,417) | (£248,133) | (£401,850) | (£592,707) | (£789,563) | (£986,420) | (£1,179,377) | (£1,362,333) | (£1,522,290) | (£1,662,247) | (£1,769,203) | (£1,836,160) |
| Total Capital | £2,816,000 | £2,713,583 | £2,567,867 | £2,414,150 | £2,223,293 | £2,026,437 | £1,829,580 | £1,636,623 | £1,453,667 | £1,293,710 | £1,153,753 | £1,046,797 | £979,840 |
| Total Liabilities and Capital | £3,066,000 | £2,997,336 | £2,863,509 | £2,718,976 | £2,544,398 | £2,359,141 | £2,171,951 | £1,982,958 | £1,809,668 | £1,651,645 | £1,521,355 | £1,416,331 | £1,349,375 |
| Net Worth | £2,816,000 | £2,713,583 | £2,567,867 | £2,414,150 | £2,223,293 | £2,026,437 | £1,829,580 | £1,636,623 | £1,453,667 | £1,293,710 | £1,153,753 | £1,046,797 | £979,840 |