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Plan Outline
Day Care Business Plan
Safe Kids Child Care
Strategy and Implementation Summary
Safe Kids Child Care will succeed by offering its clients' children a safe and secure care environment, and close personal attention. The goals of the center are dual-sided: to help parents feel good about the care of their children, and to make it a safe, educational, and fun experience for the child.
5.1 Competitive Edge
Child care competitive edge is the facility's efforts in obtaining all appropriate licensing and certifications. Additionally, thorough pre-hire background screenings are performed on all individuals before hired for employment.
5.2 Sales Strategy
Safe Kids Child Care will make a significant profit through the excellent care of children. Even though Safe Kids charges less, the company will see profit within the first year due to beneficial word-of-mouth advertising. The company expects to double its' clientele every six months, for the first 18 months.
5.2.1 Sales Forecast
As the following table shows, the company plans to deliver sales of approximately £262,000 in the first year, £515,000 in the second year, and £674,000 in the third year plan implementation.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Unit Sales | |||
| Full-Time Child - Month | 640 | 1,200 | 1,500 |
| Drop-In Child - Hour | 1,875 | 3,500 | 4,000 |
| Other | 0 | 0 | 0 |
| Total Unit Sales | 2,515 | 4,700 | 5,500 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Full-Time Child - Month | £400.00 | £420.00 | £441.00 |
| Drop-In Child - Hour | £3.00 | £3.15 | £3.31 |
| Other | £0.00 | £0.00 | £0.00 |
| Sales | |||
| Full-Time Child - Month | £256,000 | £504,000 | £661,500 |
| Drop-In Child - Hour | £5,625 | £11,025 | £13,240 |
| Other | £0 | £0 | £0 |
| Total Sales | £261,625 | £515,025 | £674,740 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Full-Time Child - Month | £10.00 | £11.00 | £12.00 |
| Drop-In Child - Hour | £0.75 | £0.80 | £0.90 |
| Other | £0.00 | £0.00 | £0.00 |
| Direct Cost of Sales | |||
| Full-Time Child - Month | £6,400 | £13,200 | £18,000 |
| Drop-In Child - Hour | £1,406 | £2,800 | £3,600 |
| Other | £0 | £0 | £0 |
| Subtotal Direct Cost of Sales | £7,806 | £16,000 | £21,600 |