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Decorative Pottery Business Plan

Fat Cat Creations

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Executive Summary

Fat Cat Creations is owned by Mary Baker. Mary has twenty plus years of experience in raku pottery. She creates hanging raku cat ornaments. Each cat ornament is created individually and personally signed. Fat Cat Creations will sell its ceramic cats in galleries and at arts and craft festivals along the West Coast, as well as nationally on the Fat Cat Creations website.

Ceramic art is a popular attraction of art and craft galleries and festivals. There are approximately 2,000 galleries on the West Coast that carry ceramic art. Each year, there are over 250 major arts and craft festivals on the West Coast. It is estimated that, annually, over 30 million shoppers visit these arts and craft festivals. These galleries and festivals represent millions of dollars in sales for ceramic artists.

In addition, Fat Cat Creations will establish a website where customers can buy the hanging raku cat ornaments.

1.1 Mission

Fat Cat Creations' mission is to offer consumers one of a kind ceramic art that is fun. Whether the ceramic cats are hanging in the living room, kitchen, bathroom, or bedroom, they will add color and humor to the space.

1.2 Keys to Success

  • Accessible website that is entertaining to surf. Since there is a variety of Fat Cats to choose from, the customer can have fun picking the cat and the cat's color.
  • Establishing a strong network of shops and galleries to sell Fat Cats.
  • Maintain a strong presence in the regional arts and craft festivals on the West Coast.