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Plan Outline
Deli Restaurant Business Plan
New World Deli
Company Summary
New World Deli is the realization of the founder's dream of having her own business.
2.1 Start-up Summary
Start-up costs and initial financing are shown on the following table. Jane Ericson will be investing £20,000 of savings and guaranteeing a loan for another £30,000 with personal assets. In addition, the business will receive an interest-free loan from a family member of £10,000, to be repaid within the first year.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | £500 |
| Stationery etc. | £300 |
| Rent | £1,000 |
| Expensed Equipment | £3,000 |
| Other | £1,000 |
| Total Start-up Expenses | £5,800 |
| Start-up Assets | |
| Cash Required | £28,200 |
| Start-up Inventory | £0 |
| Other Current Assets | £2,000 |
| Long-term Assets | £24,000 |
| Total Assets | £54,200 |
| Total Requirements | £60,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | £5,800 |
| Start-up Assets to Fund | £54,200 |
| Total Funding Required | £60,000 |
| Assets | |
| Non-cash Assets from Start-up | £26,000 |
| Cash Requirements from Start-up | £28,200 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £28,200 |
| Total Assets | £54,200 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £30,000 |
| Long-term Liabilities | £0 |
| Accounts Payable (Outstanding Bills) | £0 |
| Other Current Liabilities (interest-free) | £10,000 |
| Total Liabilities | £40,000 |
| Capital | |
| Planned Investment | |
| Owner/founder | £20,000 |
| Other | £0 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £20,000 |
| Loss at Start-up (Start-up Expenses) | (£5,800) |
| Total Capital | £14,200 |
| Total Capital and Liabilities | £54,200 |
| Total Funding | £60,000 |
2.2 Company Locations and Facilities
New World Deli will be located in Eugene, Oregon on the corner of 7th and Main. The facilities will include a 25 person capacity eating area, counter/front area, and backroom area where refrigerators, commercial stoves and ovens are located.
2.3 Company Ownership
At its initial stages, New World Deli is a sole proprietorship owned by Jane Ericson, founder and president. It will be registered as a fictitious business name. We will move up to incorporate as recommended by our attorney later, based on growth of the business and conditions as they arise.