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Dessert Bakery Business Plan

Rutabaga Sweets

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Company Summary

Rutabaga Sweets is a dessert bar concept based in the Business Improvement District of Washington DC.  It emphasizes handmade gourmet desserts in a casual atmosphere.  Watching your dessert be prepared right in front of you is the unique selling point of our business.

2.1 Company Ownership

Rutabaga Sweets is a sole proprietorship seeking seed money.  Incorporation will be decided at a later date as investors are secured.

2.2 Start-up Summary

Our start-up costs come to £300,000 which is mostly kitchen equipment, store furnishings and construction, and starting inventory expenses associated with opening our first store. The start-up costs are to be financed by outside investment. The assumptions are shown in Table 1 and Illustration 2.

Start-up
Requirements
Start-up Expenses
Legal £1,000
Office Supplies £2,000
Beginning Inventory £5,000
Sommelier consulting £500
Menus, etc £1,000
Insurance £500
Rent £5,000
Design & Construction £125,000
Research and Development £1,000
Furnishings £10,000
Expensed Equipment £125,000
Dishes, silverware, glassware, etc £5,000
Total Start-up Expenses £281,000
Start-up Assets
Cash Required £19,000
Start-up Inventory £0
Other Current Assets £0
Long-term Assets £0
Total Assets £19,000
Total Requirements £300,000
Start-up Funding
Start-up Expenses to Fund £281,000
Start-up Assets to Fund £19,000
Total Funding Required £300,000
Assets
Non-cash Assets from Start-up £0
Cash Requirements from Start-up £19,000
Additional Cash Raised £0
Cash Balance on Starting Date £19,000
Total Assets £19,000
Liabilities and Capital
Liabilities
Current Borrowing £0
Long-term Liabilities £0
Accounts Payable (Outstanding Bills) £0
Other Current Liabilities (interest-free) £0
Total Liabilities £0
Capital
Planned Investment
Investor 1 £300,000
Other £0
Additional Investment Requirement £0
Total Planned Investment £300,000
Loss at Start-up (Start-up Expenses) (£281,000)
Total Capital £19,000
Total Capital and Liabilities £19,000
Total Funding £300,000
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Start-up
Requirements
Start-up Expenses
Legal £1,000
Office Supplies £2,000
Beginning Inventory £5,000
Sommelier consulting £500
Menus, etc £1,000
Insurance £500
Rent £5,000
Design & Construction £125,000
Research and Development £1,000
Furnishings £10,000
Expensed Equipment £125,000
Dishes, silverware, glassware, etc £5,000
Total Start-up Expenses £281,000
Start-up Assets
Cash Required £19,000
Start-up Inventory £0
Other Current Assets £0
Long-term Assets £0
Total Assets £19,000
Total Requirements £300,000
Start-up Funding
Start-up Expenses to Fund £281,000
Start-up Assets to Fund £19,000
Total Funding Required £300,000
Assets
Non-cash Assets from Start-up £0
Cash Requirements from Start-up £19,000
Additional Cash Raised £0
Cash Balance on Starting Date £19,000
Total Assets £19,000
Liabilities and Capital
Liabilities
Current Borrowing £0
Long-term Liabilities £0
Accounts Payable (Outstanding Bills) £0
Other Current Liabilities (interest-free) £0
Total Liabilities £0
Capital
Planned Investment
Investor 1 £300,000
Other £0
Additional Investment Requirement £0
Total Planned Investment £300,000
Loss at Start-up (Start-up Expenses) (£281,000)
Total Capital £19,000
Total Capital and Liabilities £19,000
Total Funding £300,000