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Plan Outline
Educational Software Business Plan
Third Degree I.D.
Company Summary
Third Degree I.D. is located in Savannah, Georgia. It sells instructional design products and services to the corporate, education, government and healthcare e-learning markets. The company is committed to high quality instructional design and educational new media development. It sells program/curriculum design and development, course design and development, program/curriculum and course evaluation, content analyses and revision, rich-media production, e-learning training, e-learning consulting, and additional services, such as market research, editing, document workflow, and translation. Third Degree I.D. employs an object-oriented design methodology that yields flexible, scalable, and reusable content. This approach provides clients with rich, targeted solutions that are easily replicated and maintained.
2.1 Start-up Summary
To begin the business, we require £5,924 in start-up expenses, and another £13,000 in non-cash assets. Details of these requirements can be found below.
Expenses
Legal Expenses
- Attorney Consultation -- £300
- Initial Filing Fee for LLC -- £400
- Name and Logo Trademark -- £300
Website Expenses
- Website Domain (2 Years) -- £14
- Website Hosting (1 Year) -- £96
Communications
- Stationery/Letterhead + Envelopes (500 set) -- £500
- Business Cards (500 x 3) -- £300
Memberships and Subscriptions
- Coastal Beta -- £75
- eLearning Guild -- £95
- Faculty Finder.com -- £745
Software
- Authoring and Multimedia Software for Sony Vaio -- £1,000
- Authoring and Multimedia Software for Mac Powerbook -- £1,000
- Authoring and Multimedia Software for SH Desktop -- £300
Long-term Assets
Computer Hardware
- DS Laptop (Sony Vaio) -- £2,500
- MH Laptop (Mac 15" Powerbook -- £2,500
- SH Desktop + Laser Printer + Scanner -- £2,000
- Networked Content Server -- £6,000
Start-up Investment
Each of the the founding partners will make an equal investment of £35,000 in starting the business. In addition, the partners intend to secure a 2-year commercial loan in the amount of £30,000 to cover the working capital requirements for the initial period of operations.
All startup expenses and funding requirements are summarized in the tables below.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | £1,000 |
| Annual State Fees | £300 |
| Insurance | £200 |
| Website domain and hosting | £109 |
| Stationary/ Business Cards | £800 |
| Office Supplies | £100 |
| Wireless Home Network (Airport) | £200 |
| Memberships/Subscriptions | £915 |
| Software | £2,300 |
| Total Start-up Expenses | £5,924 |
| Start-up Assets | |
| Cash Required | £116,076 |
| Other Current Assets | £0 |
| Long-term Assets | £13,000 |
| Total Assets | £129,076 |
| Total Requirements | £135,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | £5,924 |
| Start-up Assets to Fund | £129,076 |
| Total Funding Required | £135,000 |
| Assets | |
| Non-cash Assets from Start-up | £13,000 |
| Cash Requirements from Start-up | £116,076 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £116,076 |
| Total Assets | £129,076 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £30,000 |
| Long-term Liabilities | £0 |
| Accounts Payable (Outstanding Bills) | £0 |
| Other Current Liabilities (interest-free) | £0 |
| Total Liabilities | £30,000 |
| Capital | |
| Planned Investment | |
| S.Hines | £35,000 |
| M. Meyer | £35,000 |
| D. Stanford | £35,000 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £105,000 |
| Loss at Start-up (Start-up Expenses) | (£5,924) |
| Total Capital | £99,076 |
| Total Capital and Liabilities | £129,076 |
| Total Funding | £135,000 |
2.2 Company Ownership
Third Degree I.D. is structured as a limited-liability company (LLC), consisting of three executive partners: Susan Hines, Mona Meyer, and Daniel Stanford, who will function in the roles of chief executive officer (CEO), chief learning officer (CLO), and chief creative officer (CCO).