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Plan Outline
Educational Website Business Plan
One Week At A Time
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Reusable/Paper Products | 0% | £25 | £31 | £39 | £49 | £61 | £76 | £95 | £119 | £149 | £186 | £233 | £291 |
| Appliances | 0% | £50 | £63 | £78 | £98 | £122 | £153 | £191 | £238 | £298 | £373 | £466 | £582 |
| Food | 0% | £15 | £17 | £20 | £23 | £26 | £30 | £35 | £40 | £46 | £53 | £61 | £70 |
| Clothes/Diapers | 0% | £50 | £63 | £78 | £98 | £122 | £153 | £191 | £238 | £298 | £373 | £466 | £582 |
| Books/Music | 0% | £25 | £30 | £36 | £43 | £52 | £62 | £75 | £90 | £107 | £129 | £155 | £186 |
| Kitchen/Cleaners | 0% | £100 | £125 | £156 | £195 | £244 | £305 | £381 | £477 | £596 | £745 | £931 | £1,164 |
| Total Sales | £265 | £329 | £407 | £505 | £627 | £779 | £968 | £1,202 | £1,494 | £1,858 | £2,311 | £2,875 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Online Marketing | £50 | £53 | £55 | £58 | £61 | £64 | £67 | £70 | £74 | £78 | £81 | £86 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £50 | £53 | £55 | £58 | £61 | £64 | £67 | £70 | £74 | £78 | £81 | £86 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Frank Williams | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £500 | £500 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total People | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | |
| Total Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £500 | £500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £265 | £329 | £407 | £505 | £627 | £779 | £968 | £1,202 | £1,494 | £1,858 | £2,311 | £2,875 | |
| Direct Cost of Sales | £50 | £53 | £55 | £58 | £61 | £64 | £67 | £70 | £74 | £78 | £81 | £86 | |
| Other Costs of Goods | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £50 | £53 | £55 | £58 | £61 | £64 | £67 | £70 | £74 | £78 | £81 | £86 | |
| Gross Margin | £215 | £276 | £352 | £448 | £567 | £715 | £901 | £1,132 | £1,421 | £1,781 | £2,230 | £2,789 | |
| Gross Margin % | 81.13% | 84.02% | 86.47% | 88.55% | 90.31% | 91.81% | 93.08% | 94.15% | 95.06% | 95.83% | 96.48% | 97.03% | |
| Expenses | |||||||||||||
| Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £500 | £500 | |
| Sales and Marketing and Other Expenses | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Web Site Hosting | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Payroll Taxes | 15% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £75 | £75 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £200 | £775 | £775 | |
| Profit Before Interest and Taxes | £15 | £76 | £152 | £248 | £367 | £515 | £701 | £932 | £1,221 | £1,581 | £1,455 | £2,014 | |
| EBITDA | £15 | £76 | £152 | £248 | £367 | £515 | £701 | £932 | £1,221 | £1,581 | £1,455 | £2,014 | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £5 | £23 | £46 | £74 | £110 | £155 | £210 | £280 | £366 | £474 | £436 | £604 | |
| Net Profit | £11 | £53 | £107 | £173 | £257 | £361 | £490 | £652 | £854 | £1,106 | £1,018 | £1,410 | |
| Net Profit/Sales | 3.96% | 16.19% | 26.16% | 34.29% | 40.90% | 46.29% | 50.68% | 54.26% | 57.17% | 59.54% | 44.06% | 49.05% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £265 | £329 | £407 | £505 | £627 | £779 | £968 | £1,202 | £1,494 | £1,858 | £2,311 | £2,875 | |
| Subtotal Cash from Operations | £265 | £329 | £407 | £505 | £627 | £779 | £968 | £1,202 | £1,494 | £1,858 | £2,311 | £2,875 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £265 | £329 | £407 | £505 | £627 | £779 | £968 | £1,202 | £1,494 | £1,858 | £2,311 | £2,875 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £500 | £500 | |
| Bill Payments | £8 | £255 | £276 | £302 | £333 | £372 | £420 | £480 | £553 | £644 | £753 | £799 | |
| Subtotal Spent on Operations | £8 | £255 | £276 | £302 | £333 | £372 | £420 | £480 | £553 | £644 | £1,253 | £1,299 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £8 | £255 | £276 | £302 | £333 | £372 | £420 | £480 | £553 | £644 | £1,253 | £1,299 | |
| Net Cash Flow | £257 | £73 | £131 | £204 | £294 | £407 | £547 | £723 | £942 | £1,214 | £1,058 | £1,576 | |
| Cash Balance | £1,932 | £2,005 | £2,136 | £2,340 | £2,634 | £3,040 | £3,588 | £4,310 | £5,252 | £6,466 | £7,524 | £9,100 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £1,675 | £1,932 | £2,005 | £2,136 | £2,340 | £2,634 | £3,040 | £3,588 | £4,310 | £5,252 | £6,466 | £7,524 | £9,100 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £1,675 | £1,932 | £2,005 | £2,136 | £2,340 | £2,634 | £3,040 | £3,588 | £4,310 | £5,252 | £6,466 | £7,524 | £9,100 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Assets | £1,675 | £1,932 | £2,005 | £2,136 | £2,340 | £2,634 | £3,040 | £3,588 | £4,310 | £5,252 | £6,466 | £7,524 | £9,100 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £246 | £266 | £291 | £321 | £358 | £404 | £461 | £532 | £619 | £727 | £766 | £933 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £246 | £266 | £291 | £321 | £358 | £404 | £461 | £532 | £619 | £727 | £766 | £933 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £0 | £246 | £266 | £291 | £321 | £358 | £404 | £461 | £532 | £619 | £727 | £766 | £933 |
| Paid-in Capital | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Retained Earnings | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) | (£1,325) |
| Earnings | £0 | £11 | £64 | £170 | £344 | £600 | £961 | £1,451 | £2,104 | £2,958 | £4,065 | £5,083 | £6,493 |
| Total Capital | £1,675 | £1,686 | £1,739 | £1,845 | £2,019 | £2,275 | £2,636 | £3,126 | £3,779 | £4,633 | £5,740 | £6,758 | £8,168 |
| Total Liabilities and Capital | £1,675 | £1,932 | £2,005 | £2,136 | £2,340 | £2,634 | £3,040 | £3,588 | £4,310 | £5,252 | £6,466 | £7,524 | £9,100 |
| Net Worth | £1,675 | £1,686 | £1,739 | £1,845 | £2,019 | £2,275 | £2,636 | £3,126 | £3,779 | £4,633 | £5,740 | £6,758 | £8,168 |