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Electronic Filing Storage Business Plan


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Executive Summary

Imagine if your mail carrier not only delivered mail to your front door, but also cleared the piles of documents off your desk and filed everything in the appropriate folder in your filing cabinet. MyHaystack.com delivers, organizes, and files your documents electronically, without ever entering your home. Like a home filing cabinet, MyHaystack.com stores product owner's manuals, insurance policies, financial statements, and other product and service information. An electronic gatekeeper protects your privacy by allowing you to determine what information is added or removed from your files.

In addition, you may choose to accept promotional offers that are tailored to your needs based on the contents of your filing cabinet. Because all transmittals pass through MyHaystack.com, your contact information is never distributed for marketing purposes. As an additional benefit, MyHaystack.com offers rewards points for registering a new account and for agreeing to share information with product and service providers.

MyHaystack.com generates revenue through permission-based direct marketing and consumer market research. The company delivers targeted advertising messages to consumers without releasing contact information directly to advertisers. As a result, the consumer maintains complete control over the amount and source of advertising they receive. MyHaystack.com also builds profiles of aggregate consumer purchase and ownership data. The data is made available to business clients that pay a monthly subscription fee.

The MyHaystack.com branded website is an organizational system that manages the most common information stored in a home filing cabinet. The service makes user documents and information more accessible while minimizing the level of user maintenance. MyHaystack.com delivers electronic product and service information, insurance policy information, financial records, and similar documentation directly into user accounts. The organizational structure includes an interactive, easy-to-use, interface with personalized search, archiving, and retrieval functionality. Users have control of the type, frequency, and source of the Individual Filings and Dynamic Postings they receive.

1.1 Objectives

MyHaystack.com traffic and revenue objectives are as follows:


Total User Base

Client Base

Projected Revenue

Year 1


Year 234,995145£1,256,400
Year 399,985350£7,737,661

1.2 Keys to Success

Key advantages of MyHaystack.com:

  • Consumers have complete control of the personal information that is shared with goods and service providers.
  • The interactive system keeps user profiles current and permissions relevant.
  • MyHaystack.com improves, rather than degrades, the relationship between the supplier and the consumer through permission-based communications.
  • Long term relationships with consumers provide time series data that is unique to MyHaystack.com market research.