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Plan Outline
Electronics Retailer Business Plan
Safe Current
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Surge Arrestors | 0% | £0 | £2,000 | £2,435 | £3,232 | £4,090 | £4,645 | £5,232 | £6,121 | £6,653 | £7,121 | £7,434 | £7,878 |
| Surge Protectors | 0% | £0 | £1,320 | £1,607 | £2,133 | £2,699 | £3,066 | £3,453 | £4,040 | £4,391 | £4,700 | £4,906 | £5,199 |
| Commercial sales | 0% | £0 | £1,320 | £1,607 | £2,133 | £2,699 | £3,066 | £3,453 | £4,040 | £4,391 | £4,700 | £4,906 | £5,199 |
| Total Sales | £0 | £4,640 | £5,649 | £7,498 | £9,489 | £10,776 | £12,138 | £14,201 | £15,435 | £16,521 | £17,247 | £18,277 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Surge Arrestors | £0 | £560 | £682 | £905 | £1,145 | £1,301 | £1,465 | £1,714 | £1,863 | £1,994 | £2,082 | £2,206 | |
| Surge Protectors | £0 | £502 | £611 | £811 | £1,026 | £1,165 | £1,312 | £1,535 | £1,669 | £1,786 | £1,864 | £1,976 | |
| Commercial sales | £0 | £436 | £530 | £704 | £891 | £1,012 | £1,140 | £1,333 | £1,449 | £1,551 | £1,619 | £1,716 | |
| Subtotal Direct Cost of Sales | £0 | £1,497 | £1,823 | £2,419 | £3,062 | £3,477 | £3,917 | £4,582 | £4,980 | £5,331 | £5,565 | £5,897 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Project Manager | 0% | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 | £4,200 |
| Customer service agent | 0% | £0 | £400 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 |
| Customer service agent | 0% | £0 | £400 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 |
| Customer service agent | 0% | £0 | £0 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 |
| Customer service agent | 0% | £0 | £0 | £0 | £0 | £900 | £900 | £900 | £900 | £900 | £900 | £900 | £900 |
| Total People | 1 | 3 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |
| Total Payroll | £4,200 | £5,000 | £6,900 | £6,900 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £0 | £4,640 | £5,649 | £7,498 | £9,489 | £10,776 | £12,138 | £14,201 | £15,435 | £16,521 | £17,247 | £18,277 | |
| Direct Cost of Sales | £0 | £1,497 | £1,823 | £2,419 | £3,062 | £3,477 | £3,917 | £4,582 | £4,980 | £5,331 | £5,565 | £5,897 | |
| Other Costs of Goods | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £0 | £1,497 | £1,823 | £2,419 | £3,062 | £3,477 | £3,917 | £4,582 | £4,980 | £5,331 | £5,565 | £5,897 | |
| Gross Margin | £0 | £3,143 | £3,826 | £5,079 | £6,427 | £7,299 | £8,222 | £9,619 | £10,455 | £11,190 | £11,682 | £12,379 | |
| Gross Margin % | 0.00% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | 67.73% | |
| Expenses | |||||||||||||
| Payroll | £4,200 | £5,000 | £6,900 | £6,900 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | |
| Sales and Marketing and Other Expenses | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | |
| Depreciation | £117 | £117 | £117 | £117 | £117 | £117 | £117 | £117 | £117 | £117 | £117 | £117 | |
| Rent | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | |
| Utilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Insurance | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 15% | £630 | £750 | £1,035 | £1,035 | £1,170 | £1,170 | £1,170 | £1,170 | £1,170 | £1,170 | £1,170 | £1,170 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £5,947 | £6,867 | £9,052 | £9,052 | £10,087 | £10,087 | £10,087 | £10,087 | £10,087 | £10,087 | £10,087 | £10,087 | |
| Profit Before Interest and Taxes | (£5,947) | (£3,724) | (£5,226) | (£3,973) | (£3,660) | (£2,788) | (£1,865) | (£468) | £368 | £1,103 | £1,595 | £2,292 | |
| EBITDA | (£5,830) | (£3,607) | (£5,109) | (£3,856) | (£3,543) | (£2,671) | (£1,748) | (£351) | £485 | £1,220 | £1,712 | £2,409 | |
| Interest Expense | £412 | £407 | £402 | £397 | £392 | £387 | £382 | £377 | £372 | £367 | £362 | £357 | |
| Taxes Incurred | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Net Profit | (£6,359) | (£4,131) | (£5,627) | (£4,370) | (£4,052) | (£3,175) | (£2,247) | (£845) | (£4) | £736 | £1,233 | £1,936 | |
| Net Profit/Sales | 0.00% | -89.03% | -99.61% | -58.28% | -42.70% | -29.46% | -18.51% | -5.95% | -0.03% | 4.46% | 7.15% | 10.59% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £0 | £4,640 | £5,649 | £7,498 | £9,489 | £10,776 | £12,138 | £14,201 | £15,435 | £16,521 | £17,247 | £18,277 | |
| Subtotal Cash from Operations | £0 | £4,640 | £5,649 | £7,498 | £9,489 | £10,776 | £12,138 | £14,201 | £15,435 | £16,521 | £17,247 | £18,277 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £15,000 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £0 | £4,640 | £5,649 | £22,498 | £9,489 | £10,776 | £12,138 | £14,201 | £15,435 | £16,521 | £17,247 | £18,277 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £4,200 | £5,000 | £6,900 | £6,900 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | £7,800 | |
| Bill Payments | £68 | £2,150 | £5,278 | £4,647 | £5,535 | £6,335 | £6,506 | £6,982 | £7,864 | £7,970 | £8,256 | £8,369 | |
| Subtotal Spent on Operations | £4,268 | £7,150 | £12,178 | £11,547 | £13,335 | £14,135 | £14,306 | £14,782 | £15,664 | £15,770 | £16,056 | £16,169 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £4,868 | £7,750 | £12,778 | £12,147 | £13,935 | £14,735 | £14,906 | £15,382 | £16,264 | £16,370 | £16,656 | £16,769 | |
| Net Cash Flow | (£4,868) | (£3,110) | (£7,129) | £10,351 | (£4,446) | (£3,959) | (£2,768) | (£1,181) | (£829) | £151 | £591 | £1,508 | |
| Cash Balance | £17,032 | £13,922 | £6,793 | £17,144 | £12,698 | £8,739 | £5,971 | £4,789 | £3,960 | £4,111 | £4,702 | £6,209 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £21,900 | £17,032 | £13,922 | £6,793 | £17,144 | £12,698 | £8,739 | £5,971 | £4,789 | £3,960 | £4,111 | £4,702 | £6,209 |
| Inventory | £0 | £0 | £1,647 | £2,005 | £2,661 | £3,368 | £3,825 | £4,308 | £5,040 | £5,478 | £5,864 | £6,122 | £6,487 |
| Other Current Assets | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 |
| Total Current Assets | £24,900 | £20,032 | £18,569 | £11,798 | £22,805 | £19,066 | £15,564 | £13,279 | £12,830 | £12,439 | £12,975 | £13,823 | £15,697 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 | £14,500 |
| Accumulated Depreciation | £0 | £117 | £234 | £351 | £468 | £585 | £702 | £819 | £936 | £1,053 | £1,170 | £1,287 | £1,404 |
| Total Long-term Assets | £14,500 | £14,383 | £14,266 | £14,149 | £14,032 | £13,915 | £13,798 | £13,681 | £13,564 | £13,447 | £13,330 | £13,213 | £13,096 |
| Total Assets | £39,400 | £34,415 | £32,835 | £25,947 | £36,837 | £32,981 | £29,362 | £26,960 | £26,394 | £25,886 | £26,305 | £27,036 | £28,793 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £1,974 | £5,124 | £4,464 | £5,324 | £6,119 | £6,275 | £6,720 | £7,599 | £7,695 | £7,978 | £8,076 | £8,497 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £1,974 | £5,124 | £4,464 | £5,324 | £6,119 | £6,275 | £6,720 | £7,599 | £7,695 | £7,978 | £8,076 | £8,497 |
| Long-term Liabilities | £50,000 | £49,400 | £48,800 | £48,200 | £47,600 | £47,000 | £46,400 | £45,800 | £45,200 | £44,600 | £44,000 | £43,400 | £42,800 |
| Total Liabilities | £50,000 | £51,374 | £53,924 | £52,664 | £52,924 | £53,119 | £52,675 | £52,520 | £52,799 | £52,295 | £51,978 | £51,476 | £51,297 |
| Paid-in Capital | £5,000 | £5,000 | £5,000 | £5,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 | £20,000 |
| Retained Earnings | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) | (£15,600) |
| Earnings | £0 | (£6,359) | (£10,490) | (£16,117) | (£20,487) | (£24,538) | (£27,713) | (£29,960) | (£30,805) | (£30,809) | (£30,073) | (£28,840) | (£26,904) |
| Total Capital | (£10,600) | (£16,959) | (£21,090) | (£26,717) | (£16,087) | (£20,138) | (£23,313) | (£25,560) | (£26,405) | (£26,409) | (£25,673) | (£24,440) | (£22,504) |
| Total Liabilities and Capital | £39,400 | £34,415 | £32,835 | £25,947 | £36,837 | £32,981 | £29,362 | £26,960 | £26,394 | £25,886 | £26,305 | £27,036 | £28,793 |
| Net Worth | (£10,600) | (£16,959) | (£21,090) | (£26,717) | (£16,087) | (£20,138) | (£23,313) | (£25,560) | (£26,405) | (£26,409) | (£25,673) | (£24,440) | (£22,504) |