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Export Watch Manufacturer Business Plan

Grutzen Watches

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Company Summary

Grutzen Watches sells quality watches and provides excellent customer service for customers seeking a reliable watch. In the future Grutzen Watches intends to enter the luxury watch market.

2.1 Company Ownership

Grutzen Watches is a privately held international corporation. Production takes place in Germany and sales and marketing are focused on the United States - California for the short-term future.

Ownership:

  • Franz Grutzen: 55% (Germany)
  • Henry Winster: 30% (U.S.)
  • Walter Young: 15% (U.S.)

2.2 Start-up Summary

Sixty percent (60%) of start-up costs will go to assets. Start-up costs will be financed through the owners' investments, and loans. The assumptions are shown in the following table and chart.

*NOTE: The tables in this sample plan were converted from German deutschmarks to dollars. However, the numbers do not reflect current monetary exchange rates.

Start-up
Requirements
Start-up Expenses
Legal £20,000
Stationery etc. £500
Brochures £3,000
Consultants £10,000
Insurance £10,000
Rent £20,000
Research and Development £10,000
Expensed Equipment £10,000
Other £7,500
Total Start-up Expenses £91,000
Start-up Assets
Cash Required £70,000
Start-up Inventory £25,000
Other Current Assets £5,000
Long-term Assets £35,000
Total Assets £135,000
Total Requirements £226,000
Start-up Funding
Start-up Expenses to Fund £91,000
Start-up Assets to Fund £135,000
Total Funding Required £226,000
Assets
Non-cash Assets from Start-up £65,000
Cash Requirements from Start-up £70,000
Additional Cash Raised £0
Cash Balance on Starting Date £70,000
Total Assets £135,000
Liabilities and Capital
Liabilities
Current Borrowing £30,000
Long-term Liabilities £20,000
Accounts Payable (Outstanding Bills) £5,000
Other Current Liabilities (interest-free) £0
Total Liabilities £55,000
Capital
Planned Investment
Investor 1 £100,000
Investor 2 £71,000
Other £0
Additional Investment Requirement £0
Total Planned Investment £171,000
Loss at Start-up (Start-up Expenses) (£91,000)
Total Capital £80,000
Total Capital and Liabilities £135,000
Total Funding £226,000

2.3 Company Locations and Facilities

  • The German factory is located at 210 Autoroute 17, Frankfurt, Germany.
  • The factory is 1000 square meters and should be large enough for the first three years of the company's growth.
  • The watches will be shipped to and distributed from Henry Winster's house at 343 Palm Avenue in Los Angeles, California.
  • The watches will be initially sold in upscale watch stores in Los Angeles and San Francisco.
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Start-up
Requirements
Start-up Expenses
Legal £20,000
Stationery etc. £500
Brochures £3,000
Consultants £10,000
Insurance £10,000
Rent £20,000
Research and Development £10,000
Expensed Equipment £10,000
Other £7,500
Total Start-up Expenses £91,000
Start-up Assets
Cash Required £70,000
Start-up Inventory £25,000
Other Current Assets £5,000
Long-term Assets £35,000
Total Assets £135,000
Total Requirements £226,000
Start-up Funding
Start-up Expenses to Fund £91,000
Start-up Assets to Fund £135,000
Total Funding Required £226,000
Assets
Non-cash Assets from Start-up £65,000
Cash Requirements from Start-up £70,000
Additional Cash Raised £0
Cash Balance on Starting Date £70,000
Total Assets £135,000
Liabilities and Capital
Liabilities
Current Borrowing £30,000
Long-term Liabilities £20,000
Accounts Payable (Outstanding Bills) £5,000
Other Current Liabilities (interest-free) £0
Total Liabilities £55,000
Capital
Planned Investment
Investor 1 £100,000
Investor 2 £71,000
Other £0
Additional Investment Requirement £0
Total Planned Investment £171,000
Loss at Start-up (Start-up Expenses) (£91,000)
Total Capital £80,000
Total Capital and Liabilities £135,000
Total Funding £226,000