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Plan Outline
Export Watch Manufacturer Business Plan
Grutzen Watches
This sample business plan can be edited directly in Business Plan Pro software.
Company Summary
Grutzen Watches sells quality watches and provides excellent customer service for customers seeking a reliable watch. In the future Grutzen Watches intends to enter the luxury watch market.
2.1 Company Ownership
Grutzen Watches is a privately held international corporation. Production takes place in Germany and sales and marketing are focused on the United States - California for the short-term future.
Ownership:
- Franz Grutzen: 55% (Germany)
- Henry Winster: 30% (U.S.)
- Walter Young: 15% (U.S.)
2.2 Start-up Summary
Sixty percent (60%) of start-up costs will go to assets. Start-up costs will be financed through the owners' investments, and loans. The assumptions are shown in the following table and chart.
*NOTE: The tables in this sample plan were converted from German deutschmarks to dollars. However, the numbers do not reflect current monetary exchange rates.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | £20,000 |
| Stationery etc. | £500 |
| Brochures | £3,000 |
| Consultants | £10,000 |
| Insurance | £10,000 |
| Rent | £20,000 |
| Research and Development | £10,000 |
| Expensed Equipment | £10,000 |
| Other | £7,500 |
| Total Start-up Expenses | £91,000 |
| Start-up Assets | |
| Cash Required | £70,000 |
| Start-up Inventory | £25,000 |
| Other Current Assets | £5,000 |
| Long-term Assets | £35,000 |
| Total Assets | £135,000 |
| Total Requirements | £226,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | £91,000 |
| Start-up Assets to Fund | £135,000 |
| Total Funding Required | £226,000 |
| Assets | |
| Non-cash Assets from Start-up | £65,000 |
| Cash Requirements from Start-up | £70,000 |
| Additional Cash Raised | £0 |
| Cash Balance on Starting Date | £70,000 |
| Total Assets | £135,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | £30,000 |
| Long-term Liabilities | £20,000 |
| Accounts Payable (Outstanding Bills) | £5,000 |
| Other Current Liabilities (interest-free) | £0 |
| Total Liabilities | £55,000 |
| Capital | |
| Planned Investment | |
| Investor 1 | £100,000 |
| Investor 2 | £71,000 |
| Other | £0 |
| Additional Investment Requirement | £0 |
| Total Planned Investment | £171,000 |
| Loss at Start-up (Start-up Expenses) | (£91,000) |
| Total Capital | £80,000 |
| Total Capital and Liabilities | £135,000 |
| Total Funding | £226,000 |
2.3 Company Locations and Facilities
- The German factory is located at 210 Autoroute 17, Frankfurt, Germany.
- The factory is 1000 square meters and should be large enough for the first three years of the company's growth.
- The watches will be shipped to and distributed from Henry Winster's house at 343 Palm Avenue in Los Angeles, California.
- The watches will be initially sold in upscale watch stores in Los Angeles and San Francisco.