| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Internet Sales | 0% | 400 | 500 | 650 | 800 | 1,000 | 1,200 | 1,500 | 1,650 | 1,750 | 1,750 | 1,750 | 1,750 |
| Retailers | 0% | 200 | 200 | 200 | 300 | 300 | 300 | 400 | 400 | 400 | 400 | 400 | 400 |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 600 | 700 | 850 | 1,100 | 1,300 | 1,500 | 1,900 | 2,050 | 2,150 | 2,150 | 2,150 | 2,150 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Internet Sales | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | |
| Retailers | £0.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | |
| Other | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | |
| Sales | |||||||||||||
| Internet Sales | £2,400 | £3,000 | £3,900 | £4,800 | £6,000 | £7,200 | £9,000 | £9,900 | £10,500 | £10,500 | £10,500 | £10,500 | |
| Retailers | £0 | £400 | £400 | £600 | £600 | £600 | £800 | £800 | £800 | £800 | £800 | £800 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Sales | £2,400 | £3,400 | £4,300 | £5,400 | £6,600 | £7,800 | £9,800 | £10,700 | £11,300 | £11,300 | £11,300 | £11,300 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Internet Sales | 0.00% | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 |
| Retailers | 0.00% | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 |
| Other | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| Direct Cost of Sales | |||||||||||||
| Internet Sales | £200 | £250 | £325 | £400 | £500 | £600 | £750 | £825 | £875 | £875 | £875 | £875 | |
| Retailers | £100 | £100 | £100 | £150 | £150 | £150 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £300 | £350 | £425 | £550 | £650 | £750 | £950 | £1,025 | £1,075 | £1,075 | £1,075 | £1,075 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production Personnel | |||||||||||||
| General assistant | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Second general assistant | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Sales and Marketing Personnel | |||||||||||||
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| General and Administrative Personnel | |||||||||||||
| Owner | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Other Personnel | |||||||||||||
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total People | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |
| Total Payroll | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £2,400 | £3,400 | £4,300 | £5,400 | £6,600 | £7,800 | £9,800 | £10,700 | £11,300 | £11,300 | £11,300 | £11,300 | |
| Direct Cost of Sales | £300 | £350 | £425 | £550 | £650 | £750 | £950 | £1,025 | £1,075 | £1,075 | £1,075 | £1,075 | |
| Production Payroll | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £1,800 | £1,850 | £1,925 | £2,050 | £2,150 | £2,250 | £2,450 | £2,525 | £2,575 | £2,575 | £2,575 | £2,575 | |
| Gross Margin | £600 | £1,550 | £2,375 | £3,350 | £4,450 | £5,550 | £7,350 | £8,175 | £8,725 | £8,725 | £8,725 | £8,725 | |
| Gross Margin % | 25.00% | 45.59% | 55.23% | 62.04% | 67.42% | 71.15% | 75.00% | 76.40% | 77.21% | 77.21% | 77.21% | 77.21% | |
| Operating Expenses | |||||||||||||
| Sales and Marketing Expenses | |||||||||||||
| Sales and Marketing Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Advertising/Promotion | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | |
| Travel | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Miscellaneous | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | |
| Total Sales and Marketing Expenses | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | |
| Sales and Marketing % | 15.42% | 10.88% | 8.60% | 6.85% | 5.61% | 4.74% | 3.78% | 3.46% | 3.27% | 3.27% | 3.27% | 3.27% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Sales and Marketing and Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | |
| Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 15% | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 |
| Other General and Administrative Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total General and Administrative Expenses | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | |
| General and Administrative % | 199.17% | 140.59% | 111.16% | 88.52% | 72.42% | 61.28% | 48.78% | 44.67% | 42.30% | 42.30% | 42.30% | 42.30% | |
| Other Expenses: | |||||||||||||
| Other Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Contract/Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other % | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Total Operating Expenses | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | |
| Profit Before Interest and Taxes | (£4,550) | (£3,600) | (£2,775) | (£1,800) | (£700) | £400 | £2,200 | £3,025 | £3,575 | £3,575 | £3,575 | £3,575 | |
| EBITDA | (£3,550) | (£2,600) | (£1,775) | (£800) | £300 | £1,400 | £3,200 | £4,025 | £4,575 | £4,575 | £4,575 | £4,575 | |
| Interest Expense | £348 | £344 | £339 | £334 | £330 | £325 | £320 | £316 | £311 | £306 | £302 | £297 | |
| Taxes Incurred | (£1,470) | (£986) | (£779) | (£534) | (£257) | £19 | £470 | £677 | £816 | £817 | £818 | £819 | |
| Net Profit | (£3,429) | (£2,958) | (£2,336) | (£1,601) | (£772) | £56 | £1,410 | £2,032 | £2,448 | £2,451 | £2,455 | £2,458 | |
| Net Profit/Sales | -142.87% | -86.99% | -54.31% | -29.64% | -11.70% | 0.72% | 14.38% | 18.99% | 21.66% | 21.69% | 21.73% | 21.76% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £1,440 | £2,040 | £2,580 | £3,240 | £3,960 | £4,680 | £5,880 | £6,420 | £6,780 | £6,780 | £6,780 | £6,780 | |
| Cash from Receivables | £0 | £32 | £973 | £1,372 | £1,735 | £2,176 | £2,656 | £3,147 | £3,932 | £4,288 | £4,520 | £4,520 | |
| Subtotal Cash from Operations | £1,440 | £2,072 | £3,553 | £4,612 | £5,695 | £6,856 | £8,536 | £9,567 | £10,712 | £11,068 | £11,300 | £11,300 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £1,440 | £2,072 | £3,553 | £4,612 | £5,695 | £6,856 | £8,536 | £9,567 | £10,712 | £11,068 | £11,300 | £11,300 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| Bill Payments | £1 | £78 | £1,481 | £752 | £1,960 | £2,198 | £1,546 | £3,067 | £3,256 | £3,405 | £3,348 | £3,345 | |
| Subtotal Spent on Operations | £4,501 | £4,578 | £5,981 | £5,252 | £6,460 | £6,698 | £6,046 | £7,567 | £7,756 | £7,905 | £7,848 | £7,845 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £5,060 | £5,137 | £6,540 | £5,811 | £7,019 | £7,257 | £6,605 | £8,126 | £8,315 | £8,464 | £8,407 | £8,404 | |
| Net Cash Flow | (£3,620) | (£3,065) | (£2,987) | (£1,199) | (£1,324) | (£401) | £1,931 | £1,441 | £2,397 | £2,604 | £2,893 | £2,896 | |
| Cash Balance | £36,380 | £33,315 | £30,328 | £29,129 | £27,805 | £27,404 | £29,335 | £30,776 | £33,173 | £35,777 | £38,670 | £41,566 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £40,000 | £36,380 | £33,315 | £30,328 | £29,129 | £27,805 | £27,404 | £29,335 | £30,776 | £33,173 | £35,777 | £38,670 | £41,566 |
| Accounts Receivable | £0 | £960 | £2,288 | £3,035 | £3,823 | £4,728 | £5,672 | £6,936 | £8,069 | £8,657 | £8,889 | £8,889 | £8,889 |
| Inventory | £900 | £600 | £1,250 | £825 | £1,275 | £1,625 | £875 | £1,045 | £1,128 | £1,183 | £1,183 | £1,183 | £1,183 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £40,900 | £37,940 | £36,853 | £34,188 | £34,227 | £34,158 | £33,951 | £37,316 | £39,973 | £43,013 | £45,849 | £48,742 | £51,638 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 |
| Accumulated Depreciation | £0 | £1,000 | £2,000 | £3,000 | £4,000 | £5,000 | £6,000 | £7,000 | £8,000 | £9,000 | £10,000 | £11,000 | £12,000 |
| Total Long-term Assets | £35,000 | £34,000 | £33,000 | £32,000 | £31,000 | £30,000 | £29,000 | £28,000 | £27,000 | £26,000 | £25,000 | £24,000 | £23,000 |
| Total Assets | £75,900 | £71,940 | £69,853 | £66,188 | £65,227 | £64,158 | £62,951 | £65,316 | £66,973 | £69,013 | £70,849 | £72,742 | £74,638 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £28 | £1,458 | £687 | £1,886 | £2,148 | £1,444 | £2,958 | £3,142 | £3,293 | £3,237 | £3,234 | £3,230 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £28 | £1,458 | £687 | £1,886 | £2,148 | £1,444 | £2,958 | £3,142 | £3,293 | £3,237 | £3,234 | £3,230 |
| Long-term Liabilities | £42,360 | £41,801 | £41,242 | £40,683 | £40,124 | £39,565 | £39,006 | £38,447 | £37,888 | £37,329 | £36,770 | £36,211 | £35,652 |
| Total Liabilities | £42,360 | £41,829 | £42,700 | £41,370 | £42,010 | £41,713 | £40,450 | £41,405 | £41,030 | £40,622 | £40,007 | £39,445 | £38,882 |
| Paid-in Capital | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 |
| Retained Earnings | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) |
| Earnings | £0 | (£3,429) | (£6,387) | (£8,722) | (£10,323) | (£11,095) | (£11,039) | (£9,629) | (£7,597) | (£5,149) | (£2,698) | (£243) | £2,215 |
| Total Capital | £33,540 | £30,111 | £27,153 | £24,818 | £23,217 | £22,445 | £22,501 | £23,911 | £25,943 | £28,391 | £30,842 | £33,297 | £35,755 |
| Total Liabilities and Capital | £75,900 | £71,940 | £69,853 | £66,188 | £65,227 | £64,158 | £62,951 | £65,316 | £66,973 | £69,013 | £70,849 | £72,742 | £74,638 |
| Net Worth | £33,540 | £30,111 | £27,153 | £24,818 | £23,217 | £22,445 | £22,501 | £23,911 | £25,943 | £28,391 | £30,842 | £33,297 | £35,755 |
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Internet Sales | 0% | 400 | 500 | 650 | 800 | 1,000 | 1,200 | 1,500 | 1,650 | 1,750 | 1,750 | 1,750 | 1,750 |
| Retailers | 0% | 200 | 200 | 200 | 300 | 300 | 300 | 400 | 400 | 400 | 400 | 400 | 400 |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Unit Sales | 600 | 700 | 850 | 1,100 | 1,300 | 1,500 | 1,900 | 2,050 | 2,150 | 2,150 | 2,150 | 2,150 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Internet Sales | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | £6.00 | |
| Retailers | £0.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | £2.00 | |
| Other | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | |
| Sales | |||||||||||||
| Internet Sales | £2,400 | £3,000 | £3,900 | £4,800 | £6,000 | £7,200 | £9,000 | £9,900 | £10,500 | £10,500 | £10,500 | £10,500 | |
| Retailers | £0 | £400 | £400 | £600 | £600 | £600 | £800 | £800 | £800 | £800 | £800 | £800 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Sales | £2,400 | £3,400 | £4,300 | £5,400 | £6,600 | £7,800 | £9,800 | £10,700 | £11,300 | £11,300 | £11,300 | £11,300 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Internet Sales | 0.00% | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 |
| Retailers | 0.00% | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 | £0.50 |
| Other | 0.00% | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| Direct Cost of Sales | |||||||||||||
| Internet Sales | £200 | £250 | £325 | £400 | £500 | £600 | £750 | £825 | £875 | £875 | £875 | £875 | |
| Retailers | £100 | £100 | £100 | £150 | £150 | £150 | £200 | £200 | £200 | £200 | £200 | £200 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £300 | £350 | £425 | £550 | £650 | £750 | £950 | £1,025 | £1,075 | £1,075 | £1,075 | £1,075 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Production Personnel | |||||||||||||
| General assistant | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Second general assistant | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Sales and Marketing Personnel | |||||||||||||
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| General and Administrative Personnel | |||||||||||||
| Owner | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Other Personnel | |||||||||||||
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Name or title | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total People | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | |
| Total Payroll | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | £2,400 | £3,400 | £4,300 | £5,400 | £6,600 | £7,800 | £9,800 | £10,700 | £11,300 | £11,300 | £11,300 | £11,300 | |
| Direct Cost of Sales | £300 | £350 | £425 | £550 | £650 | £750 | £950 | £1,025 | £1,075 | £1,075 | £1,075 | £1,075 | |
| Production Payroll | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | £1,500 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £1,800 | £1,850 | £1,925 | £2,050 | £2,150 | £2,250 | £2,450 | £2,525 | £2,575 | £2,575 | £2,575 | £2,575 | |
| Gross Margin | £600 | £1,550 | £2,375 | £3,350 | £4,450 | £5,550 | £7,350 | £8,175 | £8,725 | £8,725 | £8,725 | £8,725 | |
| Gross Margin % | 25.00% | 45.59% | 55.23% | 62.04% | 67.42% | 71.15% | 75.00% | 76.40% | 77.21% | 77.21% | 77.21% | 77.21% | |
| Operating Expenses | |||||||||||||
| Sales and Marketing Expenses | |||||||||||||
| Sales and Marketing Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Advertising/Promotion | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | £120 | |
| Travel | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | |
| Miscellaneous | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | £150 | |
| Total Sales and Marketing Expenses | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | £370 | |
| Sales and Marketing % | 15.42% | 10.88% | 8.60% | 6.85% | 5.61% | 4.74% | 3.78% | 3.46% | 3.27% | 3.27% | 3.27% | 3.27% | |
| General and Administrative Expenses | |||||||||||||
| General and Administrative Payroll | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | £3,000 | |
| Sales and Marketing and Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Depreciation | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | £1,000 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | £105 | |
| Rent | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Payroll Taxes | 15% | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 | £675 |
| Other General and Administrative Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total General and Administrative Expenses | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | £4,780 | |
| General and Administrative % | 199.17% | 140.59% | 111.16% | 88.52% | 72.42% | 61.28% | 48.78% | 44.67% | 42.30% | 42.30% | 42.30% | 42.30% | |
| Other Expenses: | |||||||||||||
| Other Payroll | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Contract/Consultants | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Other Expenses | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other % | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | 0.00% | |
| Total Operating Expenses | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | £5,150 | |
| Profit Before Interest and Taxes | (£4,550) | (£3,600) | (£2,775) | (£1,800) | (£700) | £400 | £2,200 | £3,025 | £3,575 | £3,575 | £3,575 | £3,575 | |
| EBITDA | (£3,550) | (£2,600) | (£1,775) | (£800) | £300 | £1,400 | £3,200 | £4,025 | £4,575 | £4,575 | £4,575 | £4,575 | |
| Interest Expense | £348 | £344 | £339 | £334 | £330 | £325 | £320 | £316 | £311 | £306 | £302 | £297 | |
| Taxes Incurred | (£1,470) | (£986) | (£779) | (£534) | (£257) | £19 | £470 | £677 | £816 | £817 | £818 | £819 | |
| Net Profit | (£3,429) | (£2,958) | (£2,336) | (£1,601) | (£772) | £56 | £1,410 | £2,032 | £2,448 | £2,451 | £2,455 | £2,458 | |
| Net Profit/Sales | -142.87% | -86.99% | -54.31% | -29.64% | -11.70% | 0.72% | 14.38% | 18.99% | 21.66% | 21.69% | 21.73% | 21.76% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £1,440 | £2,040 | £2,580 | £3,240 | £3,960 | £4,680 | £5,880 | £6,420 | £6,780 | £6,780 | £6,780 | £6,780 | |
| Cash from Receivables | £0 | £32 | £973 | £1,372 | £1,735 | £2,176 | £2,656 | £3,147 | £3,932 | £4,288 | £4,520 | £4,520 | |
| Subtotal Cash from Operations | £1,440 | £2,072 | £3,553 | £4,612 | £5,695 | £6,856 | £8,536 | £9,567 | £10,712 | £11,068 | £11,300 | £11,300 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £1,440 | £2,072 | £3,553 | £4,612 | £5,695 | £6,856 | £8,536 | £9,567 | £10,712 | £11,068 | £11,300 | £11,300 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | £4,500 | |
| Bill Payments | £1 | £78 | £1,481 | £752 | £1,960 | £2,198 | £1,546 | £3,067 | £3,256 | £3,405 | £3,348 | £3,345 | |
| Subtotal Spent on Operations | £4,501 | £4,578 | £5,981 | £5,252 | £6,460 | £6,698 | £6,046 | £7,567 | £7,756 | £7,905 | £7,848 | £7,845 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | £559 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £5,060 | £5,137 | £6,540 | £5,811 | £7,019 | £7,257 | £6,605 | £8,126 | £8,315 | £8,464 | £8,407 | £8,404 | |
| Net Cash Flow | (£3,620) | (£3,065) | (£2,987) | (£1,199) | (£1,324) | (£401) | £1,931 | £1,441 | £2,397 | £2,604 | £2,893 | £2,896 | |
| Cash Balance | £36,380 | £33,315 | £30,328 | £29,129 | £27,805 | £27,404 | £29,335 | £30,776 | £33,173 | £35,777 | £38,670 | £41,566 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £40,000 | £36,380 | £33,315 | £30,328 | £29,129 | £27,805 | £27,404 | £29,335 | £30,776 | £33,173 | £35,777 | £38,670 | £41,566 |
| Accounts Receivable | £0 | £960 | £2,288 | £3,035 | £3,823 | £4,728 | £5,672 | £6,936 | £8,069 | £8,657 | £8,889 | £8,889 | £8,889 |
| Inventory | £900 | £600 | £1,250 | £825 | £1,275 | £1,625 | £875 | £1,045 | £1,128 | £1,183 | £1,183 | £1,183 | £1,183 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £40,900 | £37,940 | £36,853 | £34,188 | £34,227 | £34,158 | £33,951 | £37,316 | £39,973 | £43,013 | £45,849 | £48,742 | £51,638 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 | £35,000 |
| Accumulated Depreciation | £0 | £1,000 | £2,000 | £3,000 | £4,000 | £5,000 | £6,000 | £7,000 | £8,000 | £9,000 | £10,000 | £11,000 | £12,000 |
| Total Long-term Assets | £35,000 | £34,000 | £33,000 | £32,000 | £31,000 | £30,000 | £29,000 | £28,000 | £27,000 | £26,000 | £25,000 | £24,000 | £23,000 |
| Total Assets | £75,900 | £71,940 | £69,853 | £66,188 | £65,227 | £64,158 | £62,951 | £65,316 | £66,973 | £69,013 | £70,849 | £72,742 | £74,638 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £0 | £28 | £1,458 | £687 | £1,886 | £2,148 | £1,444 | £2,958 | £3,142 | £3,293 | £3,237 | £3,234 | £3,230 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £0 | £28 | £1,458 | £687 | £1,886 | £2,148 | £1,444 | £2,958 | £3,142 | £3,293 | £3,237 | £3,234 | £3,230 |
| Long-term Liabilities | £42,360 | £41,801 | £41,242 | £40,683 | £40,124 | £39,565 | £39,006 | £38,447 | £37,888 | £37,329 | £36,770 | £36,211 | £35,652 |
| Total Liabilities | £42,360 | £41,829 | £42,700 | £41,370 | £42,010 | £41,713 | £40,450 | £41,405 | £41,030 | £40,622 | £40,007 | £39,445 | £38,882 |
| Paid-in Capital | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 | £59,590 |
| Retained Earnings | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) | (£26,050) |
| Earnings | £0 | (£3,429) | (£6,387) | (£8,722) | (£10,323) | (£11,095) | (£11,039) | (£9,629) | (£7,597) | (£5,149) | (£2,698) | (£243) | £2,215 |
| Total Capital | £33,540 | £30,111 | £27,153 | £24,818 | £23,217 | £22,445 | £22,501 | £23,911 | £25,943 | £28,391 | £30,842 | £33,297 | £35,755 |
| Total Liabilities and Capital | £75,900 | £71,940 | £69,853 | £66,188 | £65,227 | £64,158 | £62,951 | £65,316 | £66,973 | £69,013 | £70,849 | £72,742 | £74,638 |
| Net Worth | £33,540 | £30,111 | £27,153 | £24,818 | £23,217 | £22,445 | £22,501 | £23,911 | £25,943 | £28,391 | £30,842 | £33,297 | £35,755 |