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Plan Outline
Global Marketing Business Plan
West Pacific Marketing
This sample business plan can be edited directly in Business Plan Pro software.
Appendix
| Sales Forecast | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | |||||||||||||
| Retainer Consulting | 0% | £46,000 | £46,000 | £46,000 | £46,000 | £46,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 | £50,000 |
| Project Consulting | 0% | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 | £40,000 |
| Market Research & Industrial Analyses | 0% | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 |
| Feasibility Studies | 0% | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 | £30,000 |
| Strategic Analysis and Reports | 0% | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 | £25,000 |
| Other | 0% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Sales | £171,000 | £171,000 | £171,000 | £171,000 | £171,000 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | |
| Direct Cost of Sales | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Retainer Consulting | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | £9,670 | |
| Project Consulting | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | £7,810 | |
| Market Research & Industrial Analyses | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | |
| Feasibility Studies | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | £6,000 | |
| Strategic Analysis and Reports | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | £4,880 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Direct Cost of Sales | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | |
| Personnel Plan | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Vice President Sales & Marketing | 0% | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Technical Sales B2B | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Technical Sales B2C | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Secretary - Sales & Marketing Office | 0% | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 |
| Vice President Operations | 0% | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Senior Consultant - Marketing | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Senior Consultant - Finance Management | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Senior Consultant - Strategic Management | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Secretary - Operations Office | 0% | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 |
| VP Internal Business Management | 0% | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 | £2,000 |
| Accountant | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Legal Officer | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| Administrative Officer | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| HRD Officer | 0% | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 | £1,200 |
| President/CEO | 0% | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 | £4,000 |
| Secretary to the CEO | 0% | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 | £500 |
| Bookkeeper | 0% | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 | £300 |
| Clerical | 0% | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 |
| Clerical | 0% | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 |
| Clerical | 0% | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 |
| Clerical | 0% | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 | £100 |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | |
| General Assumptions | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | |
| Long-term Interest Rate | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | 9.00% | |
| Tax Rate | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | 25.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Sales | £171,000 | £171,000 | £171,000 | £171,000 | £171,000 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | |
| Direct Cost of Sales | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Cost of Sales | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | £34,360 | |
| Gross Margin | £136,640 | £136,640 | £136,640 | £136,640 | £136,640 | £140,640 | £140,640 | £140,640 | £140,640 | £140,640 | £140,640 | £140,640 | |
| Gross Margin % | 79.91% | 79.91% | 79.91% | 79.91% | 79.91% | 80.37% | 80.37% | 80.37% | 80.37% | 80.37% | 80.37% | 80.37% | |
| Expenses | |||||||||||||
| Payroll | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | |
| Sales and Marketing and Other Expenses | £10,500 | £4,500 | £2,000 | £12,500 | £2,000 | £2,000 | £8,000 | £15,000 | £2,000 | £2,000 | £19,500 | £5,000 | |
| Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Leased Equipment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Utilities | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | £600 | |
| Insurance | £180 | £180 | £180 | £180 | £180 | £180 | £180 | £180 | £180 | £180 | £180 | £180 | |
| Office Rent | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | £3,200 | |
| Payroll Taxes | 15% | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 | £3,390 |
| Other | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Total Operating Expenses | £40,470 | £34,470 | £31,970 | £42,470 | £31,970 | £31,970 | £37,970 | £44,970 | £31,970 | £31,970 | £49,470 | £34,970 | |
| Profit Before Interest and Taxes | £96,170 | £102,170 | £104,670 | £94,170 | £104,670 | £108,670 | £102,670 | £95,670 | £108,670 | £108,670 | £91,170 | £105,670 | |
| EBITDA | £96,170 | £102,170 | £104,670 | £94,170 | £104,670 | £108,670 | £102,670 | £95,670 | £108,670 | £108,670 | £91,170 | £105,670 | |
| Interest Expense | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Taxes Incurred | £24,043 | £25,543 | £26,168 | £23,543 | £26,168 | £27,168 | £25,668 | £23,918 | £27,168 | £27,168 | £22,793 | £26,418 | |
| Net Profit | £72,128 | £76,628 | £78,503 | £70,628 | £78,503 | £81,503 | £77,003 | £71,753 | £81,503 | £81,503 | £68,378 | £79,253 | |
| Net Profit/Sales | 42.18% | 44.81% | 45.91% | 41.30% | 45.91% | 46.57% | 44.00% | 41.00% | 46.57% | 46.57% | 39.07% | 45.29% | |
| Pro Forma Cash Flow | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | £85,500 | £85,500 | £85,500 | £85,500 | £85,500 | £87,500 | £87,500 | £87,500 | £87,500 | £87,500 | £87,500 | £87,500 | |
| Cash from Receivables | £59,219 | £62,069 | £85,500 | £85,500 | £85,500 | £85,500 | £85,567 | £87,500 | £87,500 | £87,500 | £87,500 | £87,500 | |
| Subtotal Cash from Operations | £144,719 | £147,569 | £171,000 | £171,000 | £171,000 | £173,000 | £173,067 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| New Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Other Liabilities (interest-free) | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Sales of Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| New Investment Received | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Received | £144,719 | £147,569 | £171,000 | £171,000 | £171,000 | £173,000 | £173,067 | £175,000 | £175,000 | £175,000 | £175,000 | £175,000 | |
| Expenditures | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | £22,600 | |
| Bill Payments | £7,542 | £76,123 | £71,710 | £70,160 | £77,510 | £69,931 | £71,048 | £75,573 | £80,323 | £70,898 | £71,335 | £83,660 | |
| Subtotal Spent on Operations | £30,142 | £98,723 | £94,310 | £92,760 | £100,110 | £92,531 | £93,648 | £98,173 | £102,923 | £93,498 | £93,935 | £106,260 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Principal Repayment of Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Other Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Long-term Liabilities Principal Repayment | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Purchase Long-term Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Dividends | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | |
| Subtotal Cash Spent | £30,142 | £98,723 | £94,310 | £92,760 | £100,110 | £92,531 | £93,648 | £98,173 | £102,923 | £93,498 | £93,935 | £106,260 | |
| Net Cash Flow | £114,577 | £48,847 | £76,690 | £78,240 | £70,890 | £80,469 | £79,419 | £76,828 | £72,078 | £81,503 | £81,065 | £68,740 | |
| Cash Balance | £770,663 | £819,509 | £896,199 | £974,439 | £1,045,329 | £1,125,798 | £1,205,217 | £1,282,045 | £1,354,122 | £1,435,625 | £1,516,690 | £1,585,430 | |
| Pro Forma Balance Sheet | |||||||||||||
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | £656,086 | £770,663 | £819,509 | £896,199 | £974,439 | £1,045,329 | £1,125,798 | £1,205,217 | £1,282,045 | £1,354,122 | £1,435,625 | £1,516,690 | £1,585,430 |
| Accounts Receivable | £118,438 | £144,719 | £168,150 | £168,150 | £168,150 | £168,150 | £170,150 | £172,083 | £172,083 | £172,083 | £172,083 | £172,083 | £172,083 |
| Other Current Assets | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Current Assets | £774,524 | £915,382 | £987,659 | £1,064,349 | £1,142,589 | £1,213,479 | £1,295,948 | £1,377,301 | £1,454,128 | £1,526,206 | £1,607,708 | £1,688,773 | £1,757,513 |
| Long-term Assets | |||||||||||||
| Long-term Assets | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 |
| Accumulated Depreciation | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Long-term Assets | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 | £126,588 |
| Total Assets | £901,112 | £1,041,969 | £1,114,247 | £1,190,937 | £1,269,177 | £1,340,067 | £1,422,536 | £1,503,888 | £1,580,716 | £1,652,793 | £1,734,296 | £1,815,361 | £1,884,101 |
| Liabilities and Capital | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Current Liabilities | |||||||||||||
| Accounts Payable | £5,000 | £73,730 | £69,380 | £67,568 | £75,180 | £67,568 | £68,534 | £72,884 | £77,959 | £68,534 | £68,534 | £81,222 | £70,709 |
| Current Borrowing | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Other Current Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Subtotal Current Liabilities | £5,000 | £73,730 | £69,380 | £67,568 | £75,180 | £67,568 | £68,534 | £72,884 | £77,959 | £68,534 | £68,534 | £81,222 | £70,709 |
| Long-term Liabilities | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Total Liabilities | £5,000 | £73,730 | £69,380 | £67,568 | £75,180 | £67,568 | £68,534 | £72,884 | £77,959 | £68,534 | £68,534 | £81,222 | £70,709 |
| Paid-in Capital | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 | £37,800 |
| Retained Earnings | £12,762 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 | £858,312 |
| Earnings | £845,550 | £72,128 | £148,755 | £227,258 | £297,885 | £376,388 | £457,890 | £534,893 | £606,645 | £688,148 | £769,650 | £838,028 | £917,280 |
| Total Capital | £896,112 | £968,239 | £1,044,867 | £1,123,369 | £1,193,997 | £1,272,499 | £1,354,002 | £1,431,004 | £1,502,757 | £1,584,259 | £1,665,762 | £1,734,139 | £1,813,392 |
| Total Liabilities and Capital | £901,112 | £1,041,969 | £1,114,247 | £1,190,937 | £1,269,177 | £1,340,067 | £1,422,536 | £1,503,888 | £1,580,716 | £1,652,793 | £1,734,296 | £1,815,361 | £1,884,101 |
| Net Worth | £896,112 | £968,239 | £1,044,867 | £1,123,369 | £1,193,997 | £1,272,499 | £1,354,002 | £1,431,004 | £1,502,757 | £1,584,259 | £1,665,762 | £1,734,139 | £1,813,392 |