West Pacific Marketing Consultants is an e-business-based market-development consulting firm specializing in the marketing of a comprehensive set of integrated professional services that provide our customers with high-quality consulting services for business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies in the Indonesian market.
3.1 Service Description
West Pacific Marketing Consultants offers expertise in the services it provides. With much experience in this field, the company is able to sell and package its services in various ways that allow clients to choose their preferred benefit(s). These include:
Market Research and Industry Sectors Analysis
Strategic Analysis and Reports
3.2 Competitive Comparison
Within its niche, West Pacific Marketing Consultants does not have any competitors, but rather has "prospective business partners." This is because the cmpany provides its clients with solutions as well as value creations. Its services have been sought out by companies ranging from high-level management firms to international market research companies. Companies choosing to do business development, channel development, and in-house market research, will seek West Pacific Marketing Consultants to deliver the following value creations:
Access to new markets
Broader products offering
Lower cost of doing business
New ways of adding value
Lower cost of sales
Access to niche markets
Better cost of identification
New business models (outsourcing alliances)
More frequent updates
Access to more products and services
3.3 Sales Literature
The business began with a general corporate brochure establishing the positioning. This brochure was developed, and was included as part of last year's start-up expenses.
Literature and mailings for the market forums will be very important.
The key fulfillment and delivery will be provided by the principals of the business. The core value is professional expertise provided by a combination of experience, smart and hard work, discipline, improvements, and education (in that order).
West Pacific Marketing Consultants will turn to qualified professionals for freelance back-up in market research, presentation, and report development; these areas are ones that the company can afford to sub-contract without risking the core values provided to the clients.
West Pacific Marketing Consultants maintains the latest Windows and Macintosh capabilities including:
Internet facilities for working with clients directly through email delivery of drafts and information.
Facilities for preparation and delivery of multimedia presentations on any computer, in formats including on-disk, live, or video.
Desktop publishing facilities for delivery of regular retainer reports, project output reports, marketing materials, and market research reports.