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Broswe Glossary Terms: P
Payroll :
Wages, salaries, employee compensation.
Find the definition for...
Accounts payable
Accounts receivable
Accumulated depreciation
Acid test
Acquisition costs
Advertising opportunity
Agent
Asset turnover
Assets
Brand
Brand equity
Brand extension strategy
Brand recognition
Break-even analysis
Break-even point
Broker
Bundling
Burden rate
Business mission
CAGR
Cannibalization
Capital assets
Capital expenditure
Capital input
Cash
Channel conflicts
Channels of distribution
Co-branding
Collection days
Collection period (days)
Commission
Commissions
Commissions percent
Competitive advantage
Competitive analysis
Concentrated target marketing
Contribution
Contribution margin
Core marketing strategy
Cost of goods sold
Cost of sales
Cross elasticity of demand
Current assets
Current debt
Current liabilities
Debt and equity
Depreciation
Differentiated target marketing
Differentiation
Direct mail marketing
Direct marketing
Directory
Distinctive Competency
Diversification
Dividends
Dual distribution
Early adopters
Early majority
Earnings
EBIT
Economies of scale
Effective demand
Equity
Everett Rogers
Exclusive distribution
Expense
Experience curve
Fighting brand strategy
Fiscal year
Fixed cost
Fixed costs
Focus group
Frequency marketing
Full-cost price strategies
Gross margin
Gross margin percent
Harvesting
Innovators
Integrated marketing
Intensive distribution
Interest expense
Inventory
Inventory turnover
Inventory turns
Jobber
Labor
Laggards
Liabilities
Life cycle
Long term assets
Long term interest rate
Long term liabilities
Loyalty programs
Manufacturer’s Agent
Market
Market development funds
Market evolution
Market redefinition
Market sales potential
Market segmentation
Market share
Market-development strategy
Market-penetration strategy
Marketing
Marketing audit
Marketing mix
Marketing plan
Marketing-cost analysis
Materials
Mission statement
Multiple-channel system
Net cash flow
Net profit
Net profit margin before taxes
Net worth
New-brand strategy
Offering
Offering mix or portfolio
Operating leverage
Operations control
Opportunity analysis
Opportunity cost
Original equipment manufacturer
Other ST liabilities
Outsourcing
Paid-in capital
Payback period
Payment days
Payroll burden
Penetration pricing strategy
Perceived risk
Perceptual map
Personal selling
Personnel burden
Plant and equipment
Point of purchase(POP) advertising
Positioning
Premiums
Price elasticity of demand
Pro forma income statement
Product definition
Product development
Product development strategy
Product life cycle (PLC)
Product line
Product-line pricing
Profit before int and taxes
Public relations
Pull communication strategy
Push communication strategy
Receivables turnover
Regional Marketing
Relevant cost
Repositioning
Retained earnings
Return on assets
Return on investment
Return on sales
Rogers, Everett
ROI
Sales break-even
Sales forecast
Sales on credit
Scrambled merchandising
Selective distribution
Short term
Short term assets
Short term notes
Situation analysis
Skimming pricing strategy
Slotting allowances
Starting date
Strategic control
Strategic marketing management
Success requirements
Sunk cost
SWOT analysis
Tactics
Target market
Target marketing
Tax rate percent
Taxes incurred
Telemarketing
Trade margin
Trading down
Trading up
Unit variable cost
Units break-even
Value
Variable Cost
Variance
Wholesaler
Working capital
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