Concentrated target marketing: A process that occurs when a single target market segment is pursued.
Differentiated target marketing:
A process that occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each.
Target market:
The target market is a defined segment of the market that is the strategic focus of a business or a marketing plan. Normally the members of this segment possess common characteristics and a relative high propensity to purchase a particular product or service. Because of this, the member of this segment represent the greatest potential for sales volume and frequency. The target market is often defined in terms of geographic, demographic, and psychographic characteristics.
Target marketing:
The process of marketing to a specific market segment or multiple segments. Differentiated target marketing occurs when an organization simultaneously pursues several different market segments, usually with a different strategy for each. Concentrated target marketing occurs when a single market segment is pursued.
